Manager of SaaS Subscription Growth Marketing

📌 Core Information

🔹 Job Title: Manager of SaaS Subscription Growth Marketing

🔹 Company: TP-Link Systems Inc.

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive subscription growth strategies
• Collaborating with cross-functional teams to align growth strategies with product roadmaps and customer needs
• Analyzing customer data and subscription metrics to identify growth opportunities
• Driving targeted marketing campaigns to increase subscription conversions
• Leading pricing and packaging strategies to maximize revenue and customer satisfaction

ASSUMPTION: This role requires a strong background in subscription-based models, data-driven decision-making, and a passion for leveraging technology to deliver value.

📋 Key Responsibilities

✅ Develop and execute comprehensive subscription growth strategies, focusing on customer acquisition, engagement, and retention.

✅ Collaborate with product, marketing, and sales teams to align growth strategies with product roadmaps and customer needs.

✅ Analyze customer data and subscription metrics to identify opportunities for growth and improvement.

✅ Drive the development and execution of targeted marketing campaigns to increase subscription conversions.

✅ Lead pricing and packaging strategies to maximize revenue and customer satisfaction.

✅ Monitor industry trends and competitor strategies to maintain a competitive edge.

✅ Manage partnerships and initiatives to expand subscription reach and adoption.

✅ Report on KPIs related to subscription growth, including churn rate, ARPU, and customer lifetime value.

ASSUMPTION: The ideal candidate will have a proven track record of developing and executing successful subscription growth strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in Business, Marketing, or a related field.

Experience: 5+ years of experience in subscription growth or SaaS marketing, ideally within a technology or hardware-related company.

Required Skills:

• Proven track record of developing and executing successful subscription growth strategies
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Excellent communication and collaboration skills to work effectively with cross-functional teams
• Experience with subscription management platforms and CRM systems
• Proficiency in data analysis tools and marketing automation platforms

Preferred Skills:

• Experience with subscription-based models in the technology or hardware industry
• Familiarity with marketing automation tools and customer data platforms

ASSUMPTION: Candidates should have a strong background in subscription-based models, data-driven decision-making, and a passion for leveraging technology to deliver value.

💰 Compensation & Benefits

Salary Range: Not specified. Industry standard for a Manager of SaaS Subscription Growth Marketing in Irvine, California, ranges from $120,000 to $160,000 per year (based on Indeed and Glassdoor data).

Benefits:

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events
• Free lunch Friday

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: TP-Link Systems Inc. operates in the Computers and Electronics Manufacturing industry, focusing on consumer electronics, information technology, and computer networking.

Company Size: TP-Link Systems Inc. has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.

Founded: The company was founded in 1996 and has since grown into a global provider of reliable networking devices and smart home products.

Company Description:

• Headquartered in Irvine, California, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products.
• Consistently ranked as the world’s top provider of Wi-Fi devices, the company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity.
• TP-Link Systems Inc. serves customers in over 170 countries and continues to grow its global footprint.

Company Specialties:

• Consumer Electronics
• Information Technology
• Computer Networking
• Wireless Routers
• Access Points
• Wi-Fi
• and smart home

Company Website: TP-Link Systems Inc.

ASSUMPTION: TP-Link Systems Inc. is a well-established company with a strong global presence, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and decision-making skills.

Reporting Structure: The Manager of SaaS Subscription Growth Marketing will report directly to the Head of Marketing or a similar role and will oversee a team of marketing professionals.

Work Arrangement: This role is on-site, requiring regular presence at the company's headquarters in Irvine, California.

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions within the company.
• Opportunities to work on diverse projects and collaborate with cross-functional teams, fostering skill development and growth.
• Access to professional development resources and training to enhance marketing skills and industry knowledge.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the company.

🌍 Location & Work Environment

Office Type: TP-Link Systems Inc. operates a modern, professional office environment in Irvine, California.

Office Location(s): 10 Mauchly, Irvine, California 92618, US

Geographic Context:

• Irvine is located in Orange County, California, offering a pleasant Mediterranean climate and a high quality of life.
• The area is known for its vibrant tech industry, with numerous companies and startups calling it home.
• Irvine is conveniently located near major transportation networks, including John Wayne Airport and the I-405 and I-5 freeways.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work or adjusted hours as needed.

ASSUMPTION: The work environment at TP-Link Systems Inc. is collaborative and professional, with a strong focus on innovation and excellence.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth interview with the hiring manager to discuss the role, responsibilities, and expectations.
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking.
• Final interview with key stakeholders to assess fit and make a hiring decision.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Communication and collaboration skills
• Understanding of subscription-based models and marketing strategies

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of subscription-based models and marketing strategies in your application materials.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking.
• Research TP-Link Systems Inc. and the broader tech industry to show your enthusiasm and knowledge during the interview process.

ATS Keywords: Subscription Growth, SaaS Marketing, Customer Acquisition, Data Analysis, Marketing Campaigns, Pricing Strategies, Industry Trends, Competitor Strategies, Partnerships, KPIs, CRM Systems, Marketing Automation

ASSUMPTION: The application process for this role may involve multiple interviews and assessments, focusing on the candidate's strategic thinking, problem-solving skills, and cultural fit.

🛠️ Tools & Technologies

• Subscription management platforms (e.g., Zuora, Recurly)
• CRM systems (e.g., Salesforce, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)
• Marketing automation platforms (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should have experience with subscription management platforms, CRM systems, data analysis tools, and marketing automation platforms to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Professionalism
• Innovation
• Excellence
• Simplicity

Work Style:

• Collaborative
• Data-driven
• Innovative
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven work environment?
• Are you passionate about leveraging technology to deliver value and drive growth?
• Do you have a proven track record of developing and executing successful subscription growth strategies?

ASSUMPTION: Candidates who align with TP-Link Systems Inc.'s company values and work style are more likely to be successful in this role and contribute to the company's ongoing success.

⚠️ Potential Challenges

• Managing a team and balancing multiple priorities in a fast-paced, dynamic environment
• Keeping up with industry trends and competitor strategies to maintain a competitive edge
• Developing and executing targeted marketing campaigns that drive subscription conversions
• Analyzing customer data and subscription metrics to identify opportunities for growth and improvement

ASSUMPTION: These challenges can be overcome by leveraging strong analytical skills, strategic thinking, and effective communication and collaboration with cross-functional teams.

📈 Similar Roles Comparison

• This role is unique in its focus on subscription growth for SaaS products within a hardware and consumer electronics company.
• Compared to traditional marketing roles, this position requires a strong focus on data analysis and subscription-based models.
• Career progression in this role could lead to senior marketing positions or management roles within the company.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of hardware, software, and marketing, with a focus on driving subscription growth and customer satisfaction.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase subscription conversions for a new SaaS product launch
• Analyzing customer data to identify trends and opportunities for improving customer retention and reducing churn
• Collaborating with cross-functional teams to optimize pricing and packaging strategies for SaaS products

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing organization?
• How does TP-Link Systems Inc. support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does TP-Link Systems Inc. approach innovation and staying ahead of industry trends?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and strategic thinking.
• Research TP-Link Systems Inc. and the broader tech industry to show your enthusiasm and knowledge during the interview process.
• Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.