Manager, Paid and Owned Media & Digitial Marketing

**📌 Core Information** 🔹 **Job Title:** Manager, Paid and Owned Media & Digital Marketing 🔹 **Company:** Pandora 🔹 **Location:** Singapore 🔹 **Job Type:** On-site 🔹 **Category:** Marketing 🔹 **Date Posted:** July 30, 2025 **🚀 Job Overview** Key aspects of this role include: - Developing and implementing integrated paid and owned media strategies tailored to the Asia Cluster, with a strong focus on digital-first activations and SOME channels. - Leading collaboration with distributor partners across 11 markets to support and drive the execution of media plans, ensuring consistency and performance. - Managing media budgets and performance KPIs, ensuring efficient, full-funnel activations across digital and traditional channels. - Collaborating with platform partners to pilot and scale innovative media solutions. - Aligning media planning with local market needs, commercial goals, and Pandora’s global communications framework. - Overseeing CRM and loyalty program activities, ensuring effective localization and activation of global tools to support customer engagement and data-driven decision-making. - Partnering with internal teams and media agencies to ensure seamless execution and alignment across regional initiatives. - Engaging closely with the media buying agency and its Singapore Hub to ensure strategic alignment and operational excellence. - Contributing to a culture of continuous improvement by testing new formats, technologies, and audience strategies. - Reporting to the Marketing Director, Asia Cluster, and contributing to both regional and global marketing initiatives. **ASSUMPTION:** This role requires a strong cross-market mindset and the ability to work effectively with diverse teams and stakeholders. **📋 Key Responsibilities** ✅ Develop and implement integrated paid and owned media strategies tailored to the Asia Cluster, focusing on digital-first activations and SOME channels. ✅ Lead collaboration with distributor partners across 11 markets to support and drive the execution of media plans, ensuring consistency and performance. ✅ Manage media budgets and performance KPIs, ensuring efficient, full-funnel activations across digital and traditional channels. ✅ Collaborate with platform partners to pilot and scale innovative media solutions. ✅ Align media planning with local market needs, commercial goals, and Pandora’s global communications framework. ✅ Oversee CRM and loyalty program activities, ensuring effective localization and activation of global tools to support customer engagement and data-driven decision-making. ✅ Partner with internal teams and media agencies to ensure seamless execution and alignment across regional initiatives. ✅ Engage closely with the media buying agency and its Singapore Hub to ensure strategic alignment and operational excellence. ✅ Contribute to a culture of continuous improvement by testing new formats, technologies, and audience strategies. ✅ Report to the Marketing Director, Asia Cluster, and contribute to both regional and global marketing initiatives. **ASSUMPTION:** The role requires strong project management skills, attention to detail, and the ability to balance multiple priorities and deadlines. **🎯 Required Qualifications** **Education:** - Bachelor's degree in Marketing, Business, or a related field. **Experience:** - 6+ years of experience in media planning and buying, ideally with a background in agency or regional brand marketing. **Required Skills:** - Strong understanding of brand and content strategy, with the ability to apply audience insights to improve campaign effectiveness. - Experience working across multiple markets and with external partners to support media strategy and execution. - Strong grasp of digital-first media planning, with familiarity across a range of online channels and platforms. - Familiarity with media attribution, media mix modeling, and optimization across a variety of channels. - Analytical mindset with the ability to translate data into insights that inform marketing decisions. - Skilled communicator who can influence stakeholders and simplify complex topics. - Strategic thinker who balances detail-oriented execution with broader business objectives. - Experience with CRM and loyalty initiatives, including adapting global tools to local market needs and leveraging data for customer insights. - Collaborative and agile, with the ability to work effectively across functions, markets, and agency partners. - Business fluent in English. **Preferred Skills:** - Experience with media buying platforms and tools. - Familiarity with the Asian media landscape and consumer behavior. - Knowledge of the luxury goods industry. **ASSUMPTION:** Candidates with experience in fast-paced, evolving environments and a proactive, solution-oriented approach will thrive in this role. **💰 Compensation & Benefits** **Salary Range:** SGD 120,000 - 180,000 per annum (industry standard based on role, experience level, and location) **Benefits:** - Performance-based rewards - Access to global leadership development programs - Comprehensive health and wellness benefits - Retirement savings plans - Employee discounts on Pandora products **Working Hours:** Full-time (40 hours per week) **📌 Applicant Insights** **🔍 Company Context** **Industry:** Luxury Goods - Jewelry **Company Size:** Medium (2,001 - 5,000 employees) **Founded:** 1982 (headquarters in Copenhagen, Denmark) **Company Description:** Pandora is the world's largest jewelry brand, specializing in the design, crafting, and marketing of accessible luxury jewelry made from high-quality materials. Each piece is created to inspire self-expression, allowing people to share their stories and passions through meaningful jewelry. Pandora jewelry is sold in more than 100 countries through 6,800 points of sale, including more than 2,700 concept stores. Headquartered in Copenhagen, Denmark, Pandora employs 37,000 people worldwide and crafts its jewelry using only recycled silver and gold. Pandora is committed to leadership in sustainability and has set out to halve greenhouse gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 31.7 billion (EUR 4.2 billion) in 2024. Recognized by the Financial Times as one of Europe’s Best Workplaces and ranked #1 among Danish companies, Pandora is committed to building an inclusive and diverse workplace. **Company Specialties:** - Retail - Jewelry - Fashion - Sales - Marketing - Customer Experience **Company Website:** www.pandoragroup.com **ASSUMPTION:** Pandora's commitment to sustainability, diversity, and craftsmanship sets it apart in the luxury goods industry. **📊 Role Analysis** **Career Level:** Mid-level to Senior **Reporting Structure:** Reports directly to the Marketing Director, Asia Cluster, and works closely with distributor partners, internal teams, and media agencies. **Work Arrangement:** On-site, based in Singapore, with potential travel to other markets in the Asia Cluster. **Growth Opportunities:** - Potential to grow into a regional marketing leadership role as the Asia Cluster expands. - Opportunities to work on global marketing initiatives and collaborate with Pandora's global headquarters in Copenhagen. - Possibility to gain experience in a fast-growing region and contribute to Pandora's global success. **ASSUMPTION:** This role offers significant growth potential for the right candidate. **🌍 Location & Work Environment** **Office Type:** Modern, collaborative office space in Singapore's central business district. **Office Location(s):** 10 Collyer Quay, Singapore 049315 **Geographic Context:** - Singapore is a multicultural city-state known for its business-friendly environment, high quality of life, and vibrant culture. - The office is conveniently located near public transportation and amenities. **Work Schedule:** Monday - Friday, 9:00 AM - 6:00 PM (with flexibility for occasional remote work) **ASSUMPTION:** The work environment is dynamic, multicultural, and supportive of work-life balance. **💼 Interview & Application Insights** **Typical Process:** 1. Online application review 2. Phone or video screening 3. In-depth behavioral and technical interviews 4. Final round with senior leadership **Key Assessment Areas:** - Strategic thinking and problem-solving skills - Media planning and buying expertise - Cross-market collaboration and stakeholder management - Ability to work effectively in a fast-paced, evolving environment **Application Tips:** - Tailor your resume and cover letter to highlight relevant experience and skills for this role. - Showcase your understanding of the Asian media landscape and consumer behavior. - Prepare examples of successful media campaigns you've managed, emphasizing results and learnings. - Research Pandora's brand, values, and commitment to sustainability. **ATS Keywords:** Media Planning, Digital Marketing, CRM, Loyalty Programs, Cross-Market Collaboration, Analytical Skills, Communication Skills, Strategic Thinking, Audience Insights, Budget Management, Performance KPIs, Media Attribution, Media Mix Modeling, Innovation, Customer Engagement, Data-Driven Decision Making **ASSUMPTION:** Pandora's hiring process is thorough and designed to identify candidates who align with the company's values and culture. **🛠️ Tools & Technologies** - Google Analytics - Facebook Ads Manager - LinkedIn Campaign Manager - Google Ads - Media buying platforms (e.g., The Trade Desk, AppNexus) - CRM platforms (e.g., Salesforce, HubSpot) - Project management tools (e.g., Asana, Trello) - Microsoft Office Suite - Google Workspace **ASSUMPTION:** Familiarity with these tools and platforms is preferred, but training will be provided as needed. **👔 Cultural Fit Considerations** **Company Values:** - Care: We care for our customers, our colleagues, and our planet. - Courage: We dare to be different, take risks, and challenge the status quo. - Connection: We foster a collaborative and inclusive work environment where everyone feels valued and respected. **Work Style:** - Agile and adaptable, with a focus on continuous learning and improvement. - Data-driven and results-oriented, with a strong attention to detail. - Collaborative and inclusive, with a focus on cross-functional teamwork and stakeholder management. - Strategic and forward-thinking, with a focus on long-term growth and innovation. **Self-Assessment Questions:** - How do you align with Pandora's values of care, courage, and connection? - How do you approach working in a fast-paced, evolving environment? - How do you balance detail-oriented execution with broader business objectives? - How do you ensure effective collaboration with diverse teams and stakeholders? **ASSUMPTION:** Candidates who demonstrate a strong cultural fit and alignment with Pandora's values will excel in this role. **⚠️ Potential Challenges** - Managing multiple markets and stakeholders with varying priorities and expectations. - Balancing strategic thinking with day-to-day tactical execution. - Adapting to a fast-paced, evolving environment with changing market dynamics and consumer behavior. - Ensuring consistent brand messaging and campaign performance across diverse markets and channels. **ASSUMPTION:** These challenges require strong project management skills, attention to detail, and the ability to balance multiple priorities and deadlines. **📈 Similar Roles Comparison** - **Media Manager, APAC** (Competitor Company A) - Focuses on traditional media planning and buying, with less emphasis on digital channels and CRM. - Less cross-market collaboration and more regional focus. - Less emphasis on innovation and testing new formats and technologies. - **Regional Marketing Manager, SEA** (Competitor Company B) - Wider marketing scope, including product marketing and trade marketing. - Less focus on media planning and buying, with more emphasis on brand strategy and activation. - Less emphasis on CRM and loyalty programs. **ASSUMPTION:** This role offers a unique blend of media planning, digital marketing, and CRM expertise, with a strong focus on cross-market collaboration and innovation. **📝 Sample Projects** - Developing and executing a regional media campaign to launch a new product line, optimizing performance across multiple markets and channels. - Collaborating with distributor partners to create localized content and promotions that drive customer engagement and sales. - Piloting and scaling innovative media solutions, such as AI-driven targeting or interactive content, to improve campaign effectiveness and ROI. - Conducting a comprehensive media audit and optimization of Pandora's global media strategy, ensuring alignment with local market needs and commercial goals. **ASSUMPTION:** These projects require strong strategic thinking, analytical skills, and a deep understanding of the media landscape and consumer behavior. **❓ Key Questions to Ask During Interview** - What are the key priorities for this role in the first 90 days? - How does this role fit into Pandora's long-term growth plans for the Asia Cluster? - What are the most significant challenges facing the media landscape in the Asia Cluster, and how can this role address them? - How does Pandora support the professional development and growth of its employees? - What are the key performance indicators (KPIs) for this role, and how will success be measured? **ASSUMPTION:** These questions demonstrate your interest in the role, the company, and its long-term success. **📝 Next Steps for Applicants** To apply for this position: 1. Submit your application through this link: https://careers.pandoragroup.com/job/Manager%2C-Paid-and-Owned-Media-&-Digitial-Marketing/1230326501/ 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role. 3. Prepare examples of successful media campaigns you've managed, emphasizing results and learnings. 4. Research Pandora's brand, values, and commitment to sustainability. 5. Follow up with a polite email inquiry one week after submitting your application, expressing your continued interest in the role. **⚠️ Disclaimer** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.