📌 Core Information
🔹 Job Title: Manager, Paid Search
🔹 Company: Brainlabs
🔹 Location: Buenos Aires, Argentina
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Delivering successful Paid Search campaigns that meet client KPIs
- Contributing to the development of best practices and guidelines
- Mentoring team members and helping define campaign delivery plans
- Collaborating with cross-functional teams to optimize campaigns and improve processes
ASSUMPTION: This role requires a strong background in Paid Search with a proven track record of campaign optimization. Excellent communication and leadership skills are essential for success in this position.
📋 Key Responsibilities
✅ Deliver highly successful, brilliant campaigns that outperform KPIs, to budget and on-time
✅ Define campaign delivery plans and measurement targets
✅ Effectively track and optimize campaigns
✅ Serve as a point of contact for clients on day-to-day tasks and deliverables
✅ Develop and implement guidelines and processes, contributing to ideas around automation or process improvement
✅ Actively contribute to developing best-practice roadmaps to continually improve the Paid Search offering
✅ Mentor others across the practice, helping to grow capability and knowledge
ASSUMPTION: This role requires a hands-on approach to campaign management, with a focus on data-driven decision-making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2+ years of experience in Paid Search with a proven track record of campaign optimization
Required Skills:
- Expertise in Paid Search platforms (e.g., Google Ads, Bing Ads)
- Strong data analysis and reporting skills
- Excellent presentation skills
- Excellent communication and interpersonal skills
- Strong attention to detail and process orientation
Preferred Skills:
- Experience with automation tools and process improvement
- Knowledge of other digital marketing channels
- Fluency in Spanish
ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Manager, Paid Search role in Argentina, the estimated salary range is ARS 150,000 - ARS 250,000 per month (USD 1,200 - USD 2,000).
Benefits:
- Competitive benefits package
- Opportunities for professional development and training
- Dynamic and collaborative work environment
Working Hours: Full-time, 40 hours per week, with flexible hours as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Brainlabs is a global, independent media agency specializing in high-performance advertising services.
Company Size: Brainlabs has 501-1,000 employees worldwide, providing a large, diverse work environment.
Founded: Brainlabs was founded in 2012 and has since grown to become a leading player in the digital advertising industry.
Company Description:
- Brainlabs is a new breed of global media agency, independent, full-service, and obsessed with high-performance.
- The company's approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology.
- Brainlabs recruits outstanding people and organizes them into dedicated industry teams centered around clients.
Company Specialties:
- PPC
- Google Analytics
- Programmatic
- Paid Social
- CRO
- SEO
- Google Marketing Platform
- Consultancy
- Tech
- Creative
- Data Science
- Data Strategy
- Influencer
- Media Strategy
- Media Planning
- Organic Social
- DOOH
- Retail Media
- TV & Audio
Company Website: http://www.brainlabsdigital.com
ASSUMPTION: Brainlabs' focus on high-performance advertising services and commitment to continuous improvement make it an attractive employer for driven, results-oriented professionals.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.
Reporting Structure: The Manager, Paid Search reports directly to Lara Lowery.
Work Arrangement: This is an on-site position, with the opportunity to work from the Buenos Aires office.
Growth Opportunities:
- Advancement to Senior Manager or Director level within the Paid Search team
- Expansion into other areas of digital marketing or management
- Opportunities for international assignments or relocation
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both professionally and personally.
🌍 Location & Work Environment
Office Type: Brainlabs' Buenos Aires office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 2 Old St Yard, London, EC1Y 2BP, GB; 90 Broad Street, Suite 1701, New York City, NY 10004, US; 2400 Cesar Chavez St E, Suite 208, Austin, TX 78702, US; 501 N Morton St, #212, Bloomington, IN 47404, US; 2355 Westwood Blvd, #1826, Los Angeles, CA 90064, US; Lower Ground Floor, 15 Jutland Street, Jutland House, Manchester, M1 2BE, GB; 7 Straits View, #12-00, Marina One East Tower, Singapore, 018936, SG; 135 Liberty St, Suite 300, Toronto, Ontario M6K 1A7, CA; Mundaitz Kalea, 10 bajo 4, San Sebastián, Basque Country, ES; 4 Hing Yip St, The Wave, Kwun Tong District, Kowloon, HK
Geographic Context:
- Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people.
- The city is known for its vibrant culture, rich history, and diverse neighborhoods.
- Brainlabs' office is located in the heart of the city, providing easy access to public transportation and amenities.
Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed.
ASSUMPTION: Brainlabs' global presence and diverse office locations offer unique opportunities for international travel and cultural exchange.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Skills interview with the Paid Search team
- Final interview with the hiring manager
Key Assessment Areas:
- Technical skills in Paid Search and campaign optimization
- Communication and presentation skills
- Problem-solving and critical thinking
- Cultural fit and alignment with Brainlabs' values
Application Tips:
- Tailor your resume and cover letter to highlight your Paid Search experience and relevant skills
- Prepare a portfolio or examples of your campaign optimization work
- Research Brainlabs' company culture and be prepared to discuss how your values align with the company's
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Paid Search, campaign optimization, data analysis, communication, management, team leadership, process improvement, automation, presentation skills, attention to detail
ASSUMPTION: Brainlabs' interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics
- Excel
- PowerPoint
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the client.
👔 Cultural Fit Considerations
Company Values:
- High-Performance: We strive to deliver exceptional results for our clients and continuously improve our own performance.
- Integrity: We act with honesty and transparency in all our interactions with clients, partners, and each other.
- Collaboration: We work together to achieve our goals, supporting each other and sharing knowledge to drive success.
- Innovation: We embrace change and continuously seek new and better ways of doing things.
- Accountability: We take responsibility for our actions and their outcomes, learning from our mistakes and celebrating our successes.
Work Style:
- Brainlabs fosters a dynamic, fast-paced work environment with a strong focus on results and continuous improvement.
- The company encourages collaboration and knowledge-sharing, with a flat organizational structure that promotes open communication.
- Brainlabs values diversity and inclusion, with a commitment to creating an equitable and supportive work environment for all employees.
Self-Assessment Questions:
- Do you embrace a high-performance mindset and strive for continuous improvement in your work?
- Are you comfortable working in a dynamic, collaborative environment with a strong focus on results?
- Do you have a proven track record of campaign optimization and a passion for driving success for your clients?
ASSUMPTION: Brainlabs' company culture is built on a set of shared principles, philosophies, and values that guide the behavior of all employees. Candidates who align with these values are more likely to succeed in the company's fast-paced, results-driven environment.
⚠️ Potential Challenges
- The fast-paced, high-pressure nature of the role may be challenging for candidates who prefer a more stable or predictable work environment.
- The need to manage client relationships and expectations may require strong communication and interpersonal skills.
- The role may involve working with tight deadlines and managing multiple projects simultaneously, which can be stressful and demanding.
- The need to stay up-to-date with the latest trends and best practices in Paid Search may require continuous learning and adaptation.
ASSUMPTION: The challenges listed are not exhaustive and may vary depending on the specific needs of the role and the client.
📈 Similar Roles Comparison
- Compared to other Paid Search Manager roles, this position places a greater emphasis on campaign optimization and process improvement.
- Brainlabs' focus on high-performance advertising services sets it apart from other agencies, with a strong emphasis on data-driven decision-making and continuous improvement.
- Career progression in this role may involve expanding into other areas of digital marketing or management, rather than specializing further in Paid Search.
ASSUMPTION: This role offers unique opportunities for growth and development within the company, with a focus on driving success for clients and contributing to the development of best practices.
📝 Sample Projects
- Developing and implementing a comprehensive campaign optimization strategy for a major retail client, resulting in a 25% increase in conversions and a 15% reduction in cost per acquisition.
- Collaborating with the SEO team to optimize a client's website for improved organic search performance, resulting in a 30% increase in traffic and a 20% increase in conversions.
- Leading a team of junior Paid Search specialists to develop and execute a complex, multi-channel campaign for a major B2B client, resulting in a 20% increase in leads and a 15% reduction in cost per lead.
ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the specific needs of the role and the client.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Paid Search practice?
- How does Brainlabs support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Brainlabs approach collaboration and knowledge-sharing across different teams and disciplines?
- What are the biggest challenges facing the Paid Search practice currently, and how can this role help address them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success for the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your Paid Search experience and relevant skills
- Prepare a portfolio or examples of your campaign optimization work
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
