📌 Core Information
🔹 Job Title: Manager, Paid Search
🔹 Company: Omnicom Media Group UK
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Advertising Services
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (London office)
🚀 Job Overview
Key aspects of this role include:
- Managing global paid search campaigns for Tourism Ireland and Dockers
- Planning and buying search advertising across Google and Bing
- Leading the EMEA hub to instil best practices, training, and new innovations
- Collaborating with local markets to integrate brand activity
- Analyzing campaign performance and providing insights to clients
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving results through data-driven decision making.
📋 Key Responsibilities
✅ Manage paid search campaigns for Tourism Ireland and Dockers on a global scale
✅ Plan and buy search advertising across Google and Bing
✅ Lead the EMEA hub to instil best practices, training, and new innovations
✅ Collaborate with local markets to integrate brand activity
✅ Analyze campaign performance and provide insights to clients
✅ Create performance reports and client presentations
✅ Mentor and train junior team members
ASSUMPTION: This role involves a mix of campaign management, strategic planning, and team leadership, with a strong focus on data analysis and client communication.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in managing international paid search media accounts
Required Skills:
- Expertise in Google Ads and Bing Ads
- Proficient in bid management platforms (e.g., Kenshoo, Marin, Search Ads 360)
- Strong analytical skills and Excel proficiency
- Excellent time management and prioritization skills
- Excellent communication and presentation skills
Preferred Skills:
- Experience in eCommerce planning and buying
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in paid search campaign management, with a strong analytical mindset and excellent communication skills.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for this role and experience level)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Hybrid working arrangement (3 days in office)
Working Hours: Full-time, typically 9:00 AM - 5:30 PM with flexibility for project needs
ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Omnicom Media Group UK operates in the advertising services industry, focusing on media planning, buying, and strategy.
Company Size: Omnicom Media Group UK has 5,001-10,000 employees globally, providing a large network of resources and opportunities for growth.
Founded: Omnicom Media Group was founded in 1986 and has since grown into a global leader in advertising and marketing services.
Company Description:
- Omnicom Media Group UK delivers transformational experiences for consumers, clients, and talent through its full-service media agencies (OMD, MG OMD, PHD, and Hearts & Science).
- The company leverages the Omni marketing orchestration system to connect best-in-class capabilities and enable more relevant and actionable consumer experiences.
- Omnicom Media Group UK is committed to providing a truly inclusive environment where everyone can bring their true selves to work.
Company Specialties:
- Planning and buying advertising across various media channels
- Digital, econometrics, and investment planning
- Data analysis and media targeting
- Branded content, sponsorship, direct response, consumer insight, search, social media, mobile, VOD, sports marketing, barter, and ethnic marketing
Company Website: Omnicom Media Group UK
ASSUMPTION: Omnicom Media Group UK offers a dynamic and collaborative work environment, with a strong focus on diversity, equity, and inclusion.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.
Reporting Structure: The Manager, Paid Search, will report directly to the Head of Search and will oversee junior team members.
Work Arrangement: This role operates on a hybrid basis, with team members expected to be present in the office three days a week.
Growth Opportunities:
- Potential to take on additional responsibilities and lead larger teams
- Opportunities to work on diverse client accounts and gain industry exposure
- Access to professional development and training programs
ASSUMPTION: This role offers a clear path for career progression, with opportunities to grow within the company and take on more senior responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Bankside 2, 90-100 Southwark Street, London, SE1 0SW, GB, and Canada House, Chepstow St, Manchester, M1 5FW, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving advertising industry
- The office is located in a central, easily accessible area with excellent transport links
- The company offers a hybrid working arrangement, providing flexibility for employees
Work Schedule: Full-time, typically 9:00 AM - 5:30 PM with flexibility for project needs
ASSUMPTION: The hybrid work arrangement offers a good balance between office collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the hiring manager to discuss role-specific skills and experience
- Final interview with senior leadership to evaluate strategic thinking and problem-solving skills
Key Assessment Areas:
- Paid search campaign management experience
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant paid search campaign management experience and achievements
- Demonstrate strong analytical skills and data-driven decision-making abilities
- Showcase excellent communication and presentation skills through tailored examples
- Research Omnicom Media Group UK and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Paid Search, Google Ads, Bing Ads, Bid Management, Campaign Management, Analytical Skills, Client Communication, Team Leadership
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and cultural fit.
🛠️ Tools & Technologies
- Google Ads and Bing Ads platforms
- Bid management platforms (e.g., Kenshoo, Marin, Search Ads 360)
- Microsoft Office Suite (Excel, PowerPoint)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Candidates should be proficient in using relevant paid search platforms and bid management tools, as well as Microsoft Office Suite for data analysis and presentation purposes.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and continuous learning
- Integrity: Upholding ethical standards and acting with honesty and transparency
Work Style:
- Data-driven: Making informed decisions based on data and analytics
- Client-focused: Prioritizing client needs and delivering exceptional service
- Dynamic: Adapting to change and embracing new challenges
Self-Assessment Questions:
- How do you demonstrate collaboration and teamwork in your current role?
- Can you provide an example of a time when you used data to drive a strategic decision in a paid search campaign?
- How do you ensure that you maintain a dynamic and adaptable work style in a fast-paced environment?
ASSUMPTION: Candidates should be able to demonstrate strong alignment with Omnicom Media Group UK's company values and work style, with a focus on collaboration, innovation, and data-driven decision making.
⚠️ Potential Challenges
- Managing global paid search campaigns across multiple time zones
- Balancing strategic planning with hands-on campaign execution
- Adapting to the dynamic and fast-paced nature of the advertising industry
- Ensuring consistent performance and results across diverse client accounts
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and a data-driven approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other paid search management positions in its global scope and focus on leading the EMEA hub to instil best practices and new innovations
- Industry-specific context: The advertising industry is highly competitive and dynamic, requiring continuous learning and adaptation
- Career path comparison: This role offers a clear path for career progression, with opportunities to take on more senior responsibilities within the company
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other paid search management positions within the industry.
📝 Sample Projects
- Managing a global paid search campaign for a major travel client, optimizing performance across multiple engines and languages
- Developing and implementing a new bid management strategy for a diverse portfolio of eCommerce clients, driving improved ROI and market share
- Collaborating with local market teams to integrate brand activity into full-funnel planning, enhancing overall campaign performance
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant paid search campaign management projects and how they have driven results through data-driven decision making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall strategy for paid search within the company?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most challenging aspects of managing global paid search campaigns, and how does the company address these challenges?
- How does the company foster a culture of innovation and continuous learning?
ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their interest in the role and the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight relevant paid search campaign management experience and achievements
- Prepare for the interview by researching Omnicom Media Group UK and practicing your responses to common interview questions
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
