Manager, Paid Search

📌 Core Information

🔹 Job Title: Manager, Paid Search

🔹 Company: IPG Mediabrands

🔹 Location: Los Angeles, California, United States

🔹 Job Type: On-site

🔹 Category: 💸 Paid Advertising (PPC, SEM)

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Translating senior-level digital strategy into daily tactical execution
• Challenging the status quo to deliver exceptional search campaigns
• Articulating campaign outcomes and strategies to clients as the client lead
• Training and coaching team members for flawless campaign execution

ASSUMPTION: It is assumed that the candidate will bring innovative ideas and leadership skills to the role, fostering a collaborative and dynamic work environment.

📋 Key Responsibilities

✅ Develop and execute search campaign strategies with the Search Director

✅ Lead engaging virtual and in-person presentations

✅ Manage client communications and provide optimization recommendations

✅ Oversee and contribute to multi-channel approach and strategy

✅ Ensure effective team management through training, feedback, and delegation

ASSUMPTION: The role emphasizes strong leadership and communication skills, ensuring that the candidate can effectively manage complex and fast-paced advertising campaigns.

🎯 Required Qualifications

Education: No college degree required

Experience: Substantial experience in paid search within an agency environment

Required Skills:

• Proficient with Google and Bing search platforms
• Experience with bidding platforms like Marin, Kenshoo, or SA360
• Strong proficiency in Microsoft Excel, Word, and PowerPoint

Preferred Skills:

• Spanish proficiency
• Exceptional writing and presentation abilities

ASSUMPTION: The role may require integration with diverse teams and systems, hence multilingual skills and comprehensive software proficiency are valued.

💰 Compensation & Benefits

Salary Range: $90,000 - $100,000 USD

Benefits:

• Medical and dental coverage
• 401(k) plans and employee stock purchase program
• Flexible spending accounts, life, and disability insurance

Working Hours: Standard 40-hour work week; discretionary time-off days are offered

ASSUMPTION: The compensation package is competitive, reflecting the industry’s standard for senior roles in a major media agency.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: Not Specified

Company Description:

• Manages over $47 billion in marketing investment globally
• Operates with a global presence in over 130 countries
• Clients include iconic brands across various industries

Company Specialties:

• Media Planning & Buying
• Digital Media and Branded Content
• Social Media Marketing and ROI Research

Company Website: https://www.ipgmediabrands.com/

ASSUMPTION: The company’s extensive global network and strong industry reputation suggest significant opportunities for professional growth and learning.

📊 Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Reports to the Search Director

Work Arrangement: On-site with potential virtual collaboration

Growth Opportunities:

• Leadership roles within search and digital marketing
• Cross-functional team engagement and strategy development
• Opportunities to drive high-profile brand campaigns

ASSUMPTION: There is potential for advancing into senior leadership positions with continuous performance excellence and strategic insight.

🌍 Location & Work Environment

Office Type: Corporate office in Los Angeles

Office Location(s): Los Angeles, California

Geographic Context:

• Located in a major city with diverse cultural opportunities
• Access to rich media industry networks
• Proximity to numerous client headquarters

Work Schedule: Full-time on-site with potential for flexible arrangements

ASSUMPTION: The Los Angeles location offers a vibrant environment conducive to creative and innovative work in media and marketing.

💼 Interview & Application Insights

Typical Process:

• Initial screening and assessment of technical skills
• Interviews with team leads and potential supervisors
• Final round focused on cultural fit and strategic insight

Key Assessment Areas:

• Technical expertise in paid search and tools
• Client management skills and communication proficiency
• Ability to lead and mentor a team

Application Tips:

• Highlight previous campaign successes and outcomes
• Demonstrate leadership and strategic planning experiences
• Emphasize adaptability and problem-solving skills

ATS Keywords: Paid Search, Campaign Strategy, Client Communication, Optimization, Leadership

ASSUMPTION: The application process values demonstrable results and the ability to drive forward-thinking strategies.

🛠️ Tools & Technologies

• Google Ads and Bing Ads platforms
• Marin, Kenshoo, or SA360 bidding platforms
• Microsoft Office Suite (Excel, Word, PowerPoint)

ASSUMPTION: Proficiency in these technologies is crucial for the role’s success, offering a significant advantage in daily operations and client interactions.

👔 Cultural Fit Considerations

Company Values:

• Commitment to inclusion and diversity
• Collaboration and shared success
• Continuous learning and innovation

Work Style:

• Dynamic and fast-paced
• Focus on client outcomes and strategic agility
• Team-oriented with a mentoring approach

Self-Assessment Questions:

• How do you handle complex client inquiries?
• In what ways do you inspire and lead a team?
• What strategies have you implemented for campaign optimization?

ASSUMPTION: A successful candidate will align with the company’s values and adapt to rapid changes in a thriving environment.

⚠️ Potential Challenges

• Managing high expectations in a competitive environment
• Balancing multiple campaigns and client demands
• Staying ahead of evolving digital marketing trends
• Integrating new technologies efficiently

ASSUMPTION: Candidates should be prepared for the fast-paced and evolving nature of digital marketing roles, especially within a leading agency.

📈 Similar Roles Comparison

• Campaign Manager roles in other advertising agencies
• Strategy roles focusing on digital transformation
• Client Service Managers in marketing environments

ASSUMPTION: Similar roles often require a blend of technical, strategic, and client management skills, underscoring the comprehensive nature of this position.

📝 Sample Projects

• Launching multi-channel campaigns for high-profile brands
• Developing cutting-edge AI-driven optimization strategies
• Collaborating on global campaigns with cross-functional teams

ASSUMPTION: The role involves leading innovative projects that leverage both technical skills and strategic insight to drive business outcomes.

❓ Key Questions to Ask During Interview

• What is the most important quality you look for in this role?
• Can you describe the team dynamics and collaboration style?
• How do you measure success for campaigns and team members?
• What are the key challenges the team is currently facing?
• How does this role contribute to the company’s strategic goals?

ASSUMPTION: Preparing these questions will demonstrate a candidate’s interest and alignment with the company’s strategic focus, ensuring their readiness for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the IPG Mediabrands careers page
• Prepare a portfolio highlighting relevant campaign successes
• Tailor your resume to emphasize alignment with the job requirements
• Research IPG Mediabrands’ recent campaigns and strategy shifts
• Follow-up with the HR team for any additional application processes

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.