Manager, Paid Search and Social - Temporary Worker

📌 Core Information

🔹 Job Title: Manager, Paid Search and Social - Temporary Worker

🔹 Company: dentsu

🔹 Location: New York, United States

🔹 Job Type: On-site

🔹 Category: 💸 Paid Advertising (PPC, SEM)

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid search and social media campaigns for a major global tech client
• Providing insights and analysis on campaign and marketplace trends to clients
• Mentoring junior team members and ensuring project alignment with client goals
• Supporting overall project execution and coordination between the PPC and Client Services teams

ASSUMPTION: This role requires both technical expertise and strong client management skills, given the emphasis on providing analytical insights and client-facing presentations.

📋 Key Responsibilities

✅ Monitor, report, and optimize campaigns to meet performance goals

✅ Provide insights on campaign and marketplace trends, and present these insights to the client

✅ Create and interpret performance reports to provide actionable insights

✅ Ensure campaigns use best practice PPC automated bidding guidelines

✅ Execute PPC campaigns including account setup, uploading keywords, ad creatives and ad extensions, strategy, and tactical development, and organization

✅ Produce raw data to create performance reports

✅ Attend and contribute to weekly calls and meetings

✅ Build strong relationships across PPC and Client Services teams

✅ Mentor junior team members to ensure they meet account expectations regarding performance

✅ Work with director level to coordinate client direction and design executions

ASSUMPTION: Because the role also emphasizes mentorship, effective leadership abilities will be crucial for success.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 2-3+ years where paid search was the predominant responsibility

Required Skills:

• Client communication management
• Data analysis with strategic recommendations
• Knowledge of Direct Response and Client KPIs

Preferred Skills:

• Google Certification (Fundamentals)
• Experience in Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution, and its influence on Paid Search Activities

ASSUMPTION: Given its client-facing nature, strong presentation skills are likely a requirement, although not clearly stated.

💰 Compensation & Benefits

Salary Range: $33 - $54.11 per hour

Benefits:

• Paid holidays according to dentsu policy
• Safe and sick time
• Additional benefits are not specified

Working Hours: Approximately 40 hours per week

ASSUMPTION: Temporary status might exclude typical full-time benefits; thus, apart from mentioned holidays and time off, other benefits may not be provided.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services - a competitive field focusing on robust marketing strategies

Company Size: 10,001+ employees, indicating a vast network and potential for extensive resources and support

Founded: Not Specified

Company Description:

• Connects brands, content, commerce, and experience
• Uses insight-driven marketing to fuel growth
• Promotes innovation and modern creativity

Company Specialties:

• Marketing communications
• Media planning and buying
• Data and technology integration

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: Given its global presence, dentsu likely offers diverse opportunities for cross-cultural engagement and innovation.

📊 Role Analysis

Career Level: Mid-level management position with responsibility for mentoring

Reporting Structure: Reports directly to the Account Director, Paid Search

Work Arrangement: Primarily on-site, with a remote working option available

Growth Opportunities:

• Potential progression to higher managerial roles
• Expanding skill set in social media and digital marketing
• Possibility to work with various clients, enhancing experience diversity

ASSUMPTION: This role aims to bridge functional expertise with client management, suggesting growth is likely tied to demonstrated leadership and analytical capabilities.

🌍 Location & Work Environment

Office Type: On-site setting with potential for a dynamic, creative work atmosphere

Office Location(s): New York

Geographic Context:

• New York offers a bustling environment with ample networking opportunities
• Central location fosters connectivity with clients and partners
• Exposure to cutting-edge trends in digital advertising

Work Schedule: Conventional hours with possible flexibility for remote work

ASSUMPTION: The flexibility of remote work suggests a progressive company culture accommodating modern work-life balance preferences.

💼 Interview & Application Insights

Typical Process:

• Initial screening by HR
• Technical interview assessing skills and experience
• Client-facing interview to evaluate presentation and client management skills

Key Assessment Areas:

• Technical proficiency in PPC and analytics
• Client relationship management
• Leadership and mentorship capabilities

Application Tips:

• Highlight experience in data-driven decision-making
• Demonstrate proficiency in Google Suite and other relevant tools
• Showcase past successes in managing campaigns and mentoring teams

ATS Keywords: Paid Search, Social Media, Client Communication, Data Analysis, PPC, Performance Reporting, Google Certification, Direct Response

ASSUMPTION: Strong emphasis on analytical and client-facing skills suggests ATS systems will filter candidates with these competencies.

🛠️ Tools & Technologies

• Google AdWords
• Analytics platforms
• Social media management tools

ASSUMPTION: Proficiency in various digital tools indicates a fast-paced environment necessitating adaptability and continuous learning.

👔 Cultural Fit Considerations

Company Values:

• Commitment to creativity and innovation
• Focus on diversity and inclusivity
• Emphasis on empowering teams through collaboration

Work Style:

• Results-oriented with flexibility in execution
• Collaborative and mentorship-driven approach
• Open to feedback and continuous improvement

Self-Assessment Questions:

• Am I comfortable presenting insights to major clients?
• Do I have a robust understanding of PPC and social media strategies?
• Can I lead a team while managing multiple campaigns effectively?

ASSUMPTION: Dentsu's emphasis on diversity may contribute to a welcoming and versatile work environment, inviting varied perspectives.

⚠️ Potential Challenges

• Balancing technical duties with mentoring responsibilities
• Continually adapting to fast-evolving digital trends
• Managing high-profile, demanding client expectations
• Juggling multiple projects under tight deadlines

ASSUMPTION: Adapting to a high-paced, technologically advancing environment may challenge those not inclined towards rapid change and learning.

📈 Similar Roles Comparison

• Manager, Digital Marketing - Typically broader scope with inclusion of email marketing
• SEO Manager - Focuses on organic search as opposed to paid campaigns
• Social Media Campaign Manager - Specialized in social platforms, not a comprehensive digital strategy

ASSUMPTION: While similar roles exist, this position's unique combination of paid search and social media management is tailor-made for those with hybrid expertise.

📝 Sample Projects

• Launching a large-scale PPC campaign for a new product release
• Developing a cross-platform digital strategy for enhanced brand visibility
• Implementing performance-optimized social media ads for seasonal promotions

ASSUMPTION: This role may involve diverse projects, reflecting the dynamic needs of high-profile, tech-savvy clients.

❓ Key Questions to Ask During Interview

• What are the current performance goals for the campaigns I will manage?
• How is success measured in this role?
• Can you describe the team environment and management style?
• What opportunities exist for professional development?
• How does the company stay ahead of industry trends?

ASSUMPTION: Questions related to growth and current goals indicate a candidate's alignment with the company's strategic vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a tailored resume highlighting relevant skills and accomplishments
• Ensure certification details are included in your application
• Reach out to connections within dentsu for insights into company culture
• Practice client-facing and technical interview questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.