Manager, Paid Search

📌 Core Information

🔹 Job Title: Manager, Paid Search

🔹 Company: Brainlabs

🔹 Location: Buenos Aires, Argentina

🔹 Job Type: Full Time, Permanent

🔹 Category: Advertising Services

🔹 Date Posted: May 9, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Delivering highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.
• Defining campaign delivery plans and measurement targets.
• Effectively tracking and optimizing campaigns.
• Being a point of contact for clients on day-to-day tasks and deliverables.
• Developing and implementing guidelines and processes, contributing to ideas around automation or process improvement.
• Actively contributing to developing best-practice roadmaps to continually improve the Paid Search offering.
• Mentoring others across the practice to grow capability and knowledge.

ASSUMPTION: This role requires a strong background in Paid Search and experience in managing campaigns and teams. The ideal candidate will have a proven track record of delivering successful campaigns and driving growth for clients.

📋 Key Responsibilities

✅ Be responsible for delivering highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.

✅ Start to define campaign delivery plans and measurement targets.

✅ Effectively track and optimize campaigns.

✅ Be a point of contact for our clients on day-to-day tasks and deliverables

✅ Develop and implement, as well as follow guidelines and processes contributing to ideas around automation or process improvement.

✅ Actively contribute to developing best-practice roadmap so that our Paid Search offering is continually developing.

✅ Mentor others across the practice helping to grow capability and knowledge.

ASSUMPTION: The role requires a balance of strategic thinking, hands-on campaign management, and team leadership. The ideal candidate will be able to manage multiple campaigns simultaneously and provide guidance to junior team members.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience in Paid Search, with a proven track record of delivering successful campaigns

Required Skills:

• Proven expertise in Paid Search campaign management
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Ability to manage multiple campaigns simultaneously
• Proven ability to mentor and develop junior team members

Preferred Skills:

• Experience with Google Ads and other major Paid Search platforms
• Fluency in Spanish (in addition to English)
• Experience working in an agency environment

ASSUMPTION: The ideal candidate will have a strong background in Paid Search and experience in managing campaigns and teams. They should also possess excellent communication and analytical skills.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $60,000 - $90,000 USD per year, based on industry standards for a mid-level Paid Search manager in Argentina. This range is subject to change based on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Generous vacation policy
• Professional development opportunities

Working Hours: Full-time, 40 hours per week. The role may require occasional overtime or flexible hours to meet client deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may vary based on the company's policies and the candidate's eligibility.

📌 Applicant Insights

🔍 Company Context

Industry: Brainlabs is a global media agency specializing in High-Performance media planning and buying. They are known for their data-driven approach and use of cutting-edge technology to deliver results for clients.

Company Size: Brainlabs has 501-1,000 employees, making it a mid-sized company. This size allows for opportunities for growth and development but also maintains a close-knit, collaborative work environment.

Founded: Brainlabs was founded in 2012 and has since grown to become one of the leading independent media agencies in the world.

Company Description:

• Brainlabs is a new breed of global media agency - independent, full-service, and obsessed with High-Performance.
• Their approach is built on three core pillars: exceptional talent, winning methodologies, and cutting-edge technology.
• They recruit outstanding people and develop their expertise, organizing them into dedicated Industry teams centered around their clients.

Company Specialties:

• PPC
• Google Analytics
• Programmatic
• Paid Social
• CRO
• SEO
• Google Marketing Platform
• Consultancy
• Tech
• Creative
• Data Science
• Data Strategy
• Influencer
• Media Strategy
• Media Planning
• Organic Social
• DOOH
• Retail Media
• and TV & Audio

Company Website: http://www.brainlabsdigital.com

ASSUMPTION: Brainlabs is a well-established company with a strong reputation in the industry. They are known for their data-driven approach and commitment to delivering results for clients.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong background in Paid Search and experience in managing campaigns and teams.

Reporting Structure: The role reports directly to Jeff Baum, the Paid Search Director.

Work Arrangement: This role is on-site, with the option for occasional remote work. The candidate must be based in or willing to relocate to Buenos Aires, Argentina.

Growth Opportunities:

• Advancement to a Senior Manager or Director role within the Paid Search team
• Opportunities to work on high-profile, global campaigns
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant opportunities for growth and development within the Paid Search team and the broader organization.

🌍 Location & Work Environment

Office Type: Brainlabs' Buenos Aires office is a collaborative, open-plan workspace with a focus on creativity and innovation.

Office Location(s): Building 4, 2 Old St Yard, London, EC1Y 2BP, GB

Geographic Context:

• Buenos Aires is the capital and largest city of Argentina, with a population of over 3 million people.
• The city is known for its vibrant culture, rich history, and diverse neighborhoods.
• Buenos Aires is a major hub for the advertising industry in Latin America.

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. The role may require occasional overtime or flexible hours to meet client deadlines.

ASSUMPTION: The work environment at Brainlabs is collaborative and supportive, with a strong focus on teamwork and innovation. The Buenos Aires office is centrally located and easily accessible by public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Skills interview with the Paid Search team
• Final interview with the Paid Search Director and/or other senior team members
• Background check and offer

Key Assessment Areas:

• Paid Search expertise and campaign management skills
• Analytical and problem-solving skills
• Communication and presentation skills
• Leadership and mentoring skills
• Cultural fit and alignment with Brainlabs' values

Application Tips:

• Highlight your Paid Search experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Brainlabs' culture
• Prepare for behavioral and technical interview questions related to Paid Search campaign management
• Research Brainlabs and the advertising industry in Argentina to show your enthusiasm and preparation for the role

ATS Keywords: Paid Search, Campaign Management, Google Ads, Data Analysis, Team Leadership, Mentoring, Advertising Industry, Argentina

ASSUMPTION: The interview process at Brainlabs is comprehensive and designed to assess the candidate's skills and cultural fit. The ideal candidate will have a strong background in Paid Search and experience in managing campaigns and teams.

🛠️ Tools & Technologies

• Google Ads
• Microsoft Advertising
• Facebook Ads
• LinkedIn Ads
• Google Analytics
• Google Tag Manager
• Google Data Studio
• Brainlabs' proprietary tech platform, Cortex AI

ASSUMPTION: The ideal candidate will have experience with major Paid Search platforms and be comfortable learning and using new tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Data-driven
• Collaborative
• Innovative
• Results-focused
• Client-centric
• Continuously learning

Work Style:

• Brainlabs has a fast-paced, dynamic work environment
• The company values a data-driven approach and encourages continuous learning and improvement
• The team is collaborative and supportive, with a strong focus on teamwork and innovation
• The workstyle is results-focused, with a strong emphasis on delivering results for clients

Self-Assessment Questions:

• Do you have a strong background in Paid Search and experience in managing campaigns and teams?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple campaigns simultaneously?
• Do you have excellent communication and presentation skills and the ability to mentor and develop junior team members?
• Are you comfortable working with data and using it to inform decision-making and drive results?
• Do you align with Brainlabs' values and commitment to delivering results for clients?

ASSUMPTION: The ideal candidate will have a strong background in Paid Search and experience in managing campaigns and teams. They should also possess excellent communication and analytical skills and be comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The role may require occasional overtime or flexible hours to meet client deadlines
• The work environment can be fast-paced and demanding, requiring strong time management and organizational skills
• The role may involve working with clients in different time zones, requiring flexibility and adaptability
• The role may require travel to Brainlabs' other offices or client sites, as needed

ASSUMPTION: The ideal candidate will be able to manage their time effectively, prioritize tasks, and work well under pressure. They should also be comfortable working with clients in different time zones and traveling as needed.

📈 Similar Roles Comparison

• This role is similar to other Paid Search Manager roles in the advertising industry, but with a focus on High-Performance media planning and buying
• Brainlabs' data-driven approach and use of cutting-edge technology set it apart from other agencies
• This role offers opportunities for growth and development within the Paid Search team and the broader organization

ASSUMPTION: This role is similar to other Paid Search Manager roles in the industry, but with a focus on High-Performance media planning and buying. Brainlabs' data-driven approach and use of cutting-edge technology set it apart from other agencies.

📝 Sample Projects

• Developing and executing a Paid Search campaign for a major retail client, driving a 20% increase in online sales
• Optimizing a Paid Search campaign for a B2B software company, reducing cost-per-acquisition by 15% while maintaining a high conversion rate
• Managing a team of junior Paid Search specialists to deliver successful campaigns for a portfolio of clients, including Fortune 500 companies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges the ideal candidate might face in this role. They require a strong background in Paid Search and experience in managing campaigns and teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical Paid Search campaign management process at Brainlabs?
• How does Brainlabs use data and technology to inform decision-making and drive results for clients?
• What opportunities are there for growth and development within the Paid Search team and the broader organization?
• How does Brainlabs support work-life balance for its employees?
• What is the team structure and dynamic within the Paid Search team?

ASSUMPTION: These questions are designed to help the candidate understand the role and company culture better and demonstrate their interest and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your Paid Search experience and achievements
• Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit for Brainlabs
• Prepare for behavioral and technical interview questions related to Paid Search campaign management
• Follow up with the HR team one week after submitting your application to check the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.