📌 Core Information
🔹 Job Title: Manager, Paid Social
🔹 Company: HelloFresh
🔹 Location: New York, NY, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid social campaigns for HelloFresh's customer acquisition
- Optimizing campaigns for activation, retention, and reactivation goals
- Collaborating with internal teams to improve campaign performance
- Analyzing campaign KPIs and reporting to key stakeholders
ASSUMPTION: This role requires a strong understanding of paid social platforms and performance marketing metrics to drive campaign success.
📋 Key Responsibilities
✅ Plan, design, and execute paid social campaigns from execution to completion
✅ Use a data-first approach to analyze performance drivers to optimize for channel ROI
✅ Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis
✅ Optimize campaign performance towards activation, retention, and reactivation goals
✅ Analyze and report on campaign KPIs to key stakeholders
✅ Partner with internal teams to optimize campaign performance
✅ Develop relationships with key paid social partners to nurture performance growth
✅ Provide project management support to ensure deadlines are met
✅ Manage a set of external partners and contractors to maximize performance
✅ Design, implement, and analyze A/B split tests across paid social channels
✅ Work with the Brand Team to oversee and launch paid social creatives
ASSUMPTION: This role involves hands-on campaign management, requiring strong analytical and communication skills.
🎯 Required Qualifications
Education: Bachelor’s degree with a strong academic record
Experience: 5+ years of experience directly managing paid social campaigns on the client-side or at a performance marketing agency
Required Skills:
- Proficient at Excel for performance analysis (pivot tables, formula building, etc.)
- Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting
- Experience working with performance marketing metrics and platform reporting
- Strong analytical ability and problem-solving skills
- Strong organizational skills and project management ability
Preferred Skills:
- Experience working with TikTok, Pinterest, Snapchat, and other paid social platforms
- Familiarity with the fast-paced, demanding, and analytical startup environment
ASSUMPTION: Candidates should have a strong background in paid social campaign management and a solid understanding of performance marketing metrics.
💰 Compensation & Benefits
Salary Range: $106,275 - $135,000 USD (Based on market research for the role, experience level, and location)
Benefits:
- Competitive salary, 401k with company match, and company equity plan
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans
- Access to 7 different Employee Resource Groups (ERGs)
- Inclusive, collaborative, and dynamic work environment
Working Hours: 40 hours per week, with flexibility for project management and deadlines
ASSUMPTION: The salary range is estimated based on market research for the role, experience level, and location. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on delivering high-quality, convenient, and sustainable meal solutions to customers worldwide.
Company Size: HelloFresh is a large company with over 10,000 employees, offering a dynamic and collaborative work environment.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including the United States, Canada, Australia, and the United Kingdom.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality, pre-portioned ingredients and recipes to customers' doorsteps, making home cooking convenient and enjoyable.
- HelloFresh focuses on sustainable and nutritious meals, valuing customers' feedback, and maintaining an inclusive environment.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: https://www.hellofresh.com/
ASSUMPTION: HelloFresh is a well-established company in the meal kit industry, focusing on delivering high-quality, convenient, and sustainable meal solutions to customers worldwide.
📊 Role Analysis
Career Level: This role is a management position, requiring strategic thinking, leadership, and strong communication skills.
Reporting Structure: The Manager, Paid Social will report directly to the Senior Manager, Paid Social and collaborate with various internal teams, including growth, brand, data, and CRM.
Work Arrangement: This role is on-site, with flexibility for project management and deadlines.
Growth Opportunities:
- Potential career progression within the Paid Social team or other marketing departments
- Opportunities to work on diverse campaigns and expand skillsets
- Chance to contribute to the growth and success of one of the world's leading food solutions groups
ASSUMPTION: This role offers growth opportunities within the Paid Social team and the broader marketing department, as well as the chance to contribute to the company's overall success.
🌍 Location & Work Environment
Office Type: HelloFresh's New York office is a collaborative and dynamic workspace, fostering innovation and creativity.
Office Location(s): 28 Liberty St, New York, NY 10005, US
Geographic Context:
- New York City is a vibrant and diverse metropolis, offering a wide range of cultural, entertainment, and culinary experiences
- The office is conveniently located in the Financial District, with easy access to public transportation
- The city's fast-paced and dynamic environment can be both challenging and rewarding
Work Schedule: The work schedule is Monday to Friday, with flexibility for project management and deadlines
ASSUMPTION: Working in New York City offers a dynamic and diverse environment, with access to various cultural and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager and/or team members
- Case study or project presentation (if applicable)
- Final interview with the Senior Manager, Paid Social or another senior leader
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with HelloFresh's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to campaign management, optimization, and data analysis
- Demonstrate your understanding of HelloFresh's business model and values
ATS Keywords: Paid Social, Campaign Management, Performance Marketing, Data Analysis, Project Management, Optimization, Communication, Quantitative Skills, Problem Solving, Organizational Skills, Bidding Knowledge, Tracking Setup, A/B Testing, Growth Strategy, Stakeholder Reporting
ASSUMPTION: The application process for this role will focus on assessing the candidate's campaign management, optimization, and analytical skills, as well as their cultural fit with HelloFresh.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Google Analytics
- Excel
- Other paid social platforms (TikTok, Pinterest, Snapchat, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The Manager, Paid Social will use various tools and technologies to manage and optimize paid social campaigns, analyze performance data, and collaborate with internal teams.
👔 Cultural Fit Considerations
Company Values:
- We change the way people eat - forever.
- We take ownership of our actions and outcomes.
- We are one team, one family.
- We strive to be better every day.
- We value diversity and maintain an inclusive environment.
Work Style:
- Collaborative and dynamic work environment
- Fast-paced and demanding, with a focus on data-driven decision-making
- Opportunities for growth and professional development
Self-Assessment Questions:
- Do you align with HelloFresh's mission to change the way people eat, forever?
- Are you comfortable working in a fast-paced, data-driven environment?
- Do you thrive in a collaborative and dynamic work environment, and are you eager to learn and grow professionally?
ASSUMPTION: HelloFresh values diversity, inclusion, and collaboration, seeking candidates who align with their mission and work style.
⚠️ Potential Challenges
- Managing large budgets and multiple campaigns simultaneously
- Keeping up with the fast-paced and ever-evolving paid social landscape
- Collaborating effectively with various internal teams and stakeholders
- Working in a dynamic and sometimes demanding work environment
ASSUMPTION: The Manager, Paid Social role may present challenges related to campaign management, keeping up with industry trends, and working effectively with various teams and stakeholders.
📈 Similar Roles Comparison
- Compared to other paid social management roles, this position offers a unique opportunity to work for a leading food solutions group, focusing on customer acquisition and growth.
- HelloFresh's focus on sustainability, nutrition, and customer feedback sets it apart from other meal kit providers.
- This role offers growth opportunities within the Paid Social team and the broader marketing department, as well as the chance to contribute to the company's overall success.
ASSUMPTION: This role offers a unique opportunity to work for a leading food solutions group, focusing on customer acquisition and growth, with a strong emphasis on sustainability, nutrition, and customer feedback.
📝 Sample Projects
- Developing and executing a multi-million dollar campaign strategy across multiple paid social platforms
- Optimizing campaign performance through A/B testing and data analysis
- Collaborating with internal teams to create and launch engaging paid social creatives
ASSUMPTION: The Manager, Paid Social will work on diverse projects, focusing on campaign development, optimization, and collaboration with internal teams to create engaging paid social creatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams, such as growth, brand, data, and CRM?
- What are the most significant challenges facing the Paid Social team currently, and how can this role address them?
- What opportunities are there for professional growth and development within the Paid Social team and the broader marketing department?
- How does HelloFresh support work-life balance for its employees?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching HelloFresh's business model, values, and recent campaigns
- Practice discussing your approach to campaign management, optimization, and data analysis
- Follow up with the hiring manager or talent acquisition team within one week of the interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
