Manager, Paid Social

📌 Core Information 🔹 Job Title: Manager, Paid Social 🔹 Company: IPG Mediabrands 🔹 Location: Los Angeles, California, United States 🔹 Job Type: On-site 🔹 Category: Advertising Services 🔹 Date Posted: April 9, 2025 🚀 Job Overview Key aspects of this role include: - Leading and mentoring a team of Paid Social Associates and Sr. Associates - Managing day-to-day operations and ensuring all work meets quality standards - Developing, optimizing, and maintaining paid social campaigns for clients - Collaborating with cross-discipline teams to integrate paid social media strategy into a multi-channel, holistic recommendation - Analyzing data and providing insights and optimization recommendations to improve overall campaign performance ASSUMPTION: This role requires a strong understanding of paid social platforms, excellent communication skills, and the ability to analyze data for optimization. The ideal candidate will have experience in account management, planning, and/or performance media, with a proven track record of delivering top-tier paid social campaigns for high-profile brands. 📋 Key Responsibilities ✅ Team Leadership & Mentorship: - Oversee Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards - Guide your team to achieve client goals and KPIs, fostering strong client relationships ✅ Campaign Management: - Develop and oversee optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management - Work with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation ✅ Data Analysis & Optimization: - Use strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations - Familiarity with third-party data and measurement solutions is required ✅ Creative Collaboration: - Help creatives express their ideas with feasible recommendations to tie it closer to the brief - Passionate about innovation and the creative process, desires to find creative ways to say "yes" to ideas and to contribute your own ✅ Client Success: - Understanding client goals and how to maximize those measures of success through tactical strategies and technologies - Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis ✅ Innovation & Research: - Brainstorming and researching new first to market ideas including new betas and opportunities with our partners ASSUMPTION: This role requires a deep understanding of paid social platforms, excellent communication skills, and the ability to analyze data for optimization. The ideal candidate will have experience in account management, planning, and/or performance media, with a proven track record of delivering top-tier paid social campaigns for high-profile brands. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Advertising, Business, or a related field (or equivalent experience) Experience: - Substantial experience in account management, planning, and/or performance media experience (5+ years) Required Skills: - Strong working understanding of the Paid Social platforms, including major players and supporting technology (Facebook Ad Manager, X (formerly Twitter) Ads, etc.) - Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives - Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies - Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team - Understanding of paid social measurement and experience utilizing multiple native measurement tools - Excellent written and verbal communication skills Preferred Skills: - 3+ years of experience in paid social media management - Agency experience strongly preferred - Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives - Time management skills ASSUMPTION: Candidates should have substantial experience in account management and a strong understanding of paid social platforms. Excellent communication skills and the ability to analyze data for optimization are essential. 💰 Compensation & Benefits Salary Range: - $90,000 - $100,000 USD per year Benefits: - Medical Coverage - Dental Coverage - 401(k) Plans - Flex Spending - Life Insurance - Disability - Employee Discount Program - Employee Stock Purchase Program - Paid Family Benefits - Discretionary Time Off - Appreciation Weeks - Wellness Days Working Hours: - Full-time (40 hours per week) ASSUMPTION: The salary range for this position is based on industry standards for a Manager, Paid Social role in Los Angeles, California. The benefits package is competitive and includes a range of health, retirement, and time-off benefits. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services - IPG Mediabrands operates within the advertising services industry, managing over $47 billion in marketing investment globally on behalf of its clients. Company Size: 10,001+ employees - IPG Mediabrands employs over 18,000 diverse marketing communication professionals in more than 130 countries. Founded: 1937 (as Interpublic Group) - IPG Mediabrands is a division of Interpublic Group, which was founded in 1937 and has since grown into one of the world's leading advertising and marketing services companies. Company Description: - IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). - It manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub, and through its award-winning specialty business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. - IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. Company Specialties: - Media Planning & Buying - Automation & Programmatic - Digital Media - Branded Content - Media Barter - Online, Mobile, and Social Media Marketing - Sponsorship and Sports Marketing - ROI and Consumer Research - Hyper-Local and Multicultural Marketing - Out-Of-Home Advertising Company Website: www.ipgmediabrands.com ASSUMPTION: IPG Mediabrands is a large, global company with a diverse portfolio of clients and services. Its extensive experience and resources make it an attractive employer for those seeking a challenging and dynamic work environment. 📊 Role Analysis Career Level: Mid-level to Senior - This role is suitable for experienced professionals with a proven track record in paid social media management. Reporting Structure: Team Lead - As a Manager, Paid Social, you will oversee a team of Paid Social Associates and Sr. Associates, offering mentorship, training, and ensuring all work meets quality standards. Work Arrangement: On-site - This role is based in Los Angeles, California, and requires on-site presence. Growth Opportunities: - As a Manager, Paid Social, you will have the opportunity to grow within the team, taking on more responsibilities or moving into a senior leadership role as the team expands. - IPG Mediabrands offers a range of training and development opportunities to support employee growth and career progression. ASSUMPTION: This role offers excellent opportunities for career growth and development within a large, global organization. The ideal candidate will be eager to take on new challenges and responsibilities as the team and company continue to expand. 🌍 Location & Work Environment Office Type: Corporate Office - IPG Mediabrands' Los Angeles office is a corporate environment, with a professional and collaborative work atmosphere. Office Location(s): - 100 W 33rd St, New York, NY 10001, US - Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES Geographic Context: - Los Angeles, California, is a major metropolitan area with a diverse population and a thriving business environment. - The city is known for its vibrant culture, entertainment industry, and numerous outdoor activities. Work Schedule: - The standard work schedule for this role is Monday through Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. - IPG Mediabrands offers flexible work arrangements, including remote work and hybrid options, depending on the role and team's needs. ASSUMPTION: The ideal candidate will be comfortable working in a corporate office environment and be able to thrive in a dynamic, fast-paced work setting. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screen with the hiring manager 3. In-person or virtual interview with the hiring team 4. Final interview with the department head or senior leadership 5. Background check and reference check (if applicable) 6. Job offer and onboarding Key Assessment Areas: - Paid social media expertise and experience - Communication and presentation skills - Data analysis and problem-solving abilities - Leadership and team management skills - Cultural fit and alignment with IPG Mediabrands' values Application Tips: 1. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 2. Showcase your understanding of paid social media platforms, measurement tools, and industry trends. 3. Demonstrate your ability to analyze data and provide insights and optimization recommendations. 4. Prepare examples of successful paid social campaigns you've managed, including challenges faced and solutions implemented. 5. Research IPG Mediabrands and its clients to show your enthusiasm for the role and understanding of the company's work. ATS Keywords: - Paid Social - Social Media Marketing - Campaign Management - Data Analysis - Team Leadership - Client Communication - Budget Management - Platform Optimization - A/B Testing - ROI-focused - Cross-functional Collaboration - Creative Strategy - Media Planning - Brand Management ASSUMPTION: The interview process for this role will focus on assessing the candidate's paid social media expertise, communication skills, data analysis abilities, leadership potential, and cultural fit with IPG Mediabrands. 🛠️ Tools & Technologies - Facebook Ad Manager - X (formerly Twitter) Ads - Google Ads - LinkedIn Ads - TikTok Ads - Pinterest Ads - Snapchat Ads - Reddit Ads - Third-party measurement tools (e.g., Google Analytics, Adobe Analytics, etc.) - Project management tools (e.g., Asana, Trello, etc.) - Collaboration tools (e.g., Microsoft Office Suite, Google Workspace, etc.) ASSUMPTION: The ideal candidate will have experience with the major paid social media platforms and relevant measurement tools. Familiarity with project management and collaboration tools is also beneficial. 👔 Cultural Fit Considerations Company Values: - IPG Mediabrands is committed to fostering a culture of inclusion and belonging, with shared values and behaviors that emphasize diversity, equity, and respect. - The company takes pride in its responsibility to its clients, communities, and to each other, embracing differences and recognizing the unique value that each employee brings to the organization. Work Style: - IPG Mediabrands values a collaborative and inclusive work environment, where employees are encouraged to share their ideas and contribute to the company's success. - The company fosters a culture of continuous learning and growth, supporting employees in developing their skills and advancing their careers. Self-Assessment Questions: 1. How do your personal values align with IPG Mediabrands' commitment to diversity, equity, and inclusion? 2. Describe a time when you had to adapt your work style to fit a new team or environment. How did you approach this change, and what was the outcome? 3. How do you handle feedback and criticism, and how do you use it to improve your performance and grow professionally? ASSUMPTION: The ideal candidate will be a strong cultural fit with IPG Mediabrands, demonstrating a commitment to the company's values and a willingness to adapt their work style to fit the team's needs. ⚠️ Potential Challenges 1. Workload Management: As a Manager, Paid Social, you may face periods of high workload, requiring strong time management and prioritization skills to balance your team's needs and your own responsibilities. 2. Team Dynamics: Managing a team of associates with varying levels of experience and skills may present unique challenges in communication, motivation, and development. 3. Client Expectations: Working with high-profile clients may require navigating diverse expectations and maintaining strong relationships despite tight deadlines and high-pressure situations. 4. Industry Trends: The paid social media landscape is constantly evolving, requiring continuous learning and adaptation to stay current with best practices and emerging platforms. ASSUMPTION: The ideal candidate will be proactive in identifying and addressing potential challenges, with a solutions-oriented mindset and a commitment to continuous learning and improvement. 📈 Similar Roles Comparison 1. Role Differentiation: As a Manager, Paid Social, you will focus on team leadership, campaign optimization, and client communication, whereas other roles in the field may emphasize more on individual campaign execution or specialized aspects of paid social media management. 2. Industry Context: IPG Mediabrands' global presence and extensive client portfolio offer unique opportunities for exposure to diverse industries and markets, setting this role apart from similar positions in smaller or more specialized agencies. 3. Career Path Comparison: This role provides a clear path for career progression, with opportunities to grow within the team or move into senior leadership positions as the team expands. In comparison, other roles may offer more limited growth potential or require lateral moves to advance. ASSUMPTION: The ideal candidate will be attracted to the unique opportunities and growth potential offered by this role within IPG Mediabrands' global organization. 📝 Sample Projects 1. Campaign Optimization: Develop and implement a comprehensive A/B testing strategy to optimize a client's paid social media campaign, improving overall performance and ROI. 2. Platform Expansion: Research and execute a strategic plan to expand a client's paid social media presence onto emerging platforms, such as TikTok or Reddit, to reach new audiences and drive growth. 3. Cross-Channel Integration: Collaborate with cross-functional teams to integrate paid social media strategy into a multi-channel, holistic recommendation, ensuring seamless user experiences and maximizing overall campaign performance. ASSUMPTION: The ideal candidate will have experience with a range of paid social media projects, demonstrating a strong track record of driving campaign success and innovation. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the day-to-day responsibilities of the Manager, Paid Social role, and how they align with my experience and skills? 2. Team Dynamics: How does the team currently function, and what are the biggest challenges facing the team at the moment? 3. Client Relationships: How does the company approach client communication and relationship management, and what are the expectations for this role in maintaining strong client relationships? 4. Growth Opportunities: What opportunities are there for professional growth and development within this role and the team? 5. Company Culture: How does the company support work-life balance, and what initiatives are in place to foster a positive and inclusive work environment? ASSUMPTION: The ideal candidate will be proactive in asking insightful questions to better understand the role, team dynamics, and company culture, demonstrating their interest and commitment to the position. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your paid social media expertise and campaign management successes. 3. Prepare for your interviews by researching IPG Mediabrands, its clients, and the paid social media landscape, demonstrating your enthusiasm for the role and understanding of the company's work. 4. Follow up with the hiring team after your interviews, expressing your appreciation for the opportunity and reiterating your interest in the position. 5. If selected for the role, be prepared to provide references and complete a background check as part of the onboarding process. ⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.