📌 Core Information
📌 Core Information
🔹 Job Title: Manager, Paid Social
🔹 Company: IPG Mediabrands
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
🚀 Job Overview
Key aspects of this role include:
- Leadership and mentorship of Paid Social Associates and Sr. Associates
- Day-to-day management of paid social campaigns across various platforms
- Collaboration with cross-discipline teams to integrate paid social media strategy into a multi-channel approach
- Data analysis and optimization of campaigns to improve overall performance
- Innovation and creative problem-solving to maximize client goals and KPIs
ASSUMPTION: This role requires a strong understanding of paid social platforms, excellent communication skills, and the ability to analyze data for optimization. Candidates should have substantial experience in account management and performance media.
📋 Key Responsibilities
📋 Key Responsibilities
✅ Lead and mentor a team of Paid Social Associates and Sr. Associates, ensuring all work meets quality standards and client goals are achieved
✅ Develop, optimize, and maintain paid social campaigns across various platforms, including coordination of assets between creative agencies and budget management
✅ Work with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation
✅ Use strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations
✅ Help creatives express their ideas with feasible recommendations to tie it closer to the brief, fostering a collaborative and innovative environment
✅ Understand client goals and maximize them through tactical strategies and technologies, maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
✅ Brainstorm and research new first to market ideas including new betas and opportunities with our partners
✅ Maintain strong familiarity with 3rd-party tracking vendors and integrating with social platforms
ASSUMPTION: This role requires a deep understanding of paid social platforms, excellent communication skills, and the ability to analyze data for optimization. Candidates should have substantial experience in account management and performance media.
🎯 Required Qualifications
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years of experience in account management, planning, and/or performance media experience
Required Skills:
- Substantial experience in account management, planning, and/or performance media experience
- Strong working understanding of the Paid Social platforms, including major players and supporting technology (Facebook Ad Manager, X (formerly Twitter) Ads, etc.)
- Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives
- Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies
- Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
- Understanding of paid social measurement and experience utilizing multiple native measurement tools
- Excellent written and verbal communication skills
Preferred Skills:
- Agency experience strongly preferred
- Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives
- Time management skills
ASSUMPTION: Candidates should have a strong understanding of paid social platforms, excellent communication skills, and the ability to analyze data for optimization. Substantial experience in account management and performance media is required.
💰 Compensation & Benefits
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 USD per year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off
- Appreciation Weeks
- Wellness Days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Manager, Paid Social role in the New York area. Benefits are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
📌 Applicant Insights
🔍 Company Context
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 10,001+ employees
Founded: 1937 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab)
- Clients include many of the world’s most recognizable and iconic brands across various industries
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship & Sports Marketing
- ROI & Consumer Research
- Hyper-Local & Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global advertising and marketing agency with a diverse portfolio of clients and services. Candidates can expect a dynamic and fast-paced work environment with opportunities for growth and development.
📊 Role Analysis
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports directly to the Director of Paid Social
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential to advance to Director or Senior Manager level as the team grows
- Opportunities to take on additional responsibilities and lead larger projects
- possibility to transition into other areas of media or marketing within the IPG Mediabrands network
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the team or explore other areas of media and marketing within the IPG Mediabrands network.
🌍 Location & Work Environment
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
Geographic Context:
- New York, NY: Diverse and multicultural city with a thriving advertising and marketing industry
- Madrid, Spain: Vibrant city with a growing advertising and marketing scene
Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for remote work)
ASSUMPTION: The New York office offers a dynamic and fast-paced work environment, while the Madrid office provides a more relaxed and collaborative atmosphere. Both offices provide opportunities for professional growth and development.
💼 Interview & Application Insights
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Director of Paid Social
- Background check and offer
Key Assessment Areas:
- Understanding of paid social platforms and strategies
- Data analysis and optimization skills
- Communication and presentation skills
- Leadership and mentorship abilities
- Cultural fit and alignment with IPG Mediabrands values
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to the specific role and company
- Prepare examples of successful paid social campaigns you've managed
- Research the company and its clients to demonstrate your understanding of their work
- Follow up with the hiring manager after your interview to express your interest in the role
ATS Keywords: Paid Social, Manager, Account Management, Performance Media, Data Analysis, Client Communication, Campaign Optimization, Creative Collaboration, Budget Management, Social Media Strategy, Team Leadership, Mentorship, Analytical Skills, Time Management, Process Orientation, Innovation, Measurement Tools
ASSUMPTION: The interview process for this role is designed to assess the candidate's understanding of paid social platforms, data analysis skills, communication abilities, leadership potential, and cultural fit with IPG Mediabrands.
🛠️ Tools & Technologies
🛠️ Tools & Technologies
- Facebook Ad Manager
- X (formerly Twitter) Ads
- Other major paid social platforms (Instagram, Pinterest, SnapChat, LinkedIn, TikTok, Reddit)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: Candidates should be proficient in using major paid social platforms, data analysis and visualization tools, and project management software. Familiarity with industry-specific tools and technologies is a plus.
👔 Cultural Fit Considerations
👔 Cultural Fit Considerations
Company Values:
- Inclusive: Foster a culture of inclusion and belonging
- Collaborative: Work together to achieve common goals
- Curious: Continuously learn and adapt to new information
- Courageous: Take bold action and embrace change
- Accountable: Take responsibility for our actions and their outcomes
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
- Diverse and inclusive team members
Self-Assessment Questions:
- How do you align with the company's value of inclusion and belonging?
- How do you approach collaboration and teamwork in a dynamic work environment?
- How do you stay curious and adapt to new information in a rapidly changing industry?
- How do you demonstrate courage and take bold action in your role?
- How do you hold yourself accountable for your actions and their outcomes?
ASSUMPTION: Candidates should be able to demonstrate alignment with IPG Mediabrands' values and work style preferences. Self-assessment questions are designed to help candidates evaluate their fit with the company culture.
⚠️ Potential Challenges
⚠️ Potential Challenges
- Managing multiple clients with diverse budget levels and objectives
- Keeping up with the latest trends and updates in paid social platforms
- Balancing the need for data-driven optimization with creative innovation
- Working with remote team members and clients
- Managing expectations and priorities from multiple stakeholders
ASSUMPTION: Candidates should be prepared to face these challenges and have strategies in place to overcome them. Strong communication, time management, and problem-solving skills are essential for success in this role.
📈 Similar Roles Comparison
📈 Similar Roles Comparison
- Manager, Paid Social vs. Senior Associate, Paid Social: The Manager role requires leadership and mentorship skills, while the Senior Associate role focuses on individual contributor tasks
- Manager, Paid Social vs. Director, Paid Social: The Manager role involves day-to-day campaign management, while the Director role focuses on strategic planning and team leadership
- Manager, Paid Social vs. Account Executive, Paid Social: The Manager role requires a strong understanding of paid social platforms and data analysis, while the Account Executive role focuses on client relationship management and business development
ASSUMPTION: Candidates should understand the differences between these roles and how their skills and experience align with the specific requirements of the Manager, Paid Social role.
📝 Sample Projects
📝 Sample Projects
- Developing and executing a successful paid social campaign for a high-profile brand, achieving or exceeding KPIs
- Optimizing an underperforming paid social campaign to improve overall performance against pre-determined benchmarks
- Collaborating with cross-discipline teams to integrate paid social media strategy into a multi-channel, holistic recommendation for a client
- Managing a team of Paid Social Associates and Sr. Associates to achieve client goals and KPIs while maintaining high-quality standards
ASSUMPTION: Candidates should be prepared to discuss specific examples of their work in paid social campaign management, optimization, and team leadership.
❓ Key Questions to Ask During Interview
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role fit into the overall paid social strategy for the agency and its clients?
- What are the most challenging aspects of this role, and how can I best prepare to face them?
- How does the agency support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the agency approach work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful and relevant questions to demonstrate their interest in the role and company. These questions are designed to help candidates better understand the expectations and requirements of the Manager, Paid Social role.
📌 Next Steps for Applicants
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful paid social campaigns you've managed
- Research the company and its clients to demonstrate your understanding of their work
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
