Manager, Paid Social

📌 Core Information

🔹 Job Title: Manager, Paid Social

🔹 Company: Paramount

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: Entertainment Providers

🔹 Date Posted: April 4, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading paid social media strategies and campaign execution for Paramount+
• Managing budgets and optimizing media spend across multiple platforms
• Collaborating with cross-functional teams to align campaigns with business objectives
• Monitoring campaign performance and driving continuous improvement
• Staying up-to-date with industry trends and platform updates

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced environment.

📋 Key Responsibilities

✅ Lead the planning, implementation, and coordination of paid social campaigns for Paramount+

✅ Manage budgets and media spend across social platforms to optimize performance and improve ROI

✅ Lead all aspects of end-to-end campaign development, including audience targeting, creative testing, and performance tracking

✅ Develop and implement paid social media strategies to drive user awareness, acquisition, and retention

✅ Collaborate with internal teams, including creative, data analytics, and marketing, to align campaigns with overall business objectives

✅ Monitor campaign performance, analyze performance data, and build detailed reports for future improvements

✅ Identify and develop new marketing opportunities across paid social channels to improve campaign efficiency

✅ Stay up to date with industry trends, platform updates, and processes to ensure continued innovation in paid social strategies

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Several years of experience in digital marketing, with a focus on paid social media management and campaign execution

Required Skills:

• Proven track record of managing large-scale paid social campaigns and optimizing budgets across multiple platforms
• Strong understanding of key performance metrics (KPIs) and how they correlate to business objectives
• Expertise in Meta (Facebook & Instagram), TikTok, Snapchat, Reddit, and other social platforms to optimize media spend and performance
• Ability to interpret data, derive insights, and make data-driven decisions to improve campaign efficiency
• Experience with budget forecasting, allocation, and management for paid social media campaigns
• Proficiency in reporting suites such as Adobe, Looker Studio, Tableau, and Excel
• Strong project management and organizational skills, with the ability to lead multiple campaigns simultaneously
• Excellent verbal and written communication skills, with experience presenting insights to leadership
• Ability to collaborate across international teams and adapt to evolving priorities in a fast-paced environment
• Knowledge of the streaming industry and TV content trends
• Passion for entertainment and digital media
• Experience working with international markets and multilingual campaigns
• Ability to thrive in a fast-paced and constantly changing environment

Preferred Skills:

• Equivalent experience in a related field
• Higher education qualification

ASSUMPTION: Candidates should have a strong understanding of the streaming industry and TV content trends, as well as experience working with international markets and multilingual campaigns.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 per year (Based on industry standards for a Manager, Paid Social role in London)

Benefits:

• Monthly streaming fund
• Health and financial benefits
• Flexibility to own the way you work
• Mental health activities and support
• All manner of BBQs, socials, and events

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Paid Social role in London. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees (Large enterprise)

Founded: 1927 (Paramount's founding date)

Company Description:

• Paramount is a leading media and entertainment company that creates premium content and experiences for audiences worldwide
• Driven by iconic studios, networks, and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others
• Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles
• In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions

Company Specialties:

• Entertainment Providers

Company Website: www.paramount.com

ASSUMPTION: Paramount is a large, well-established company with a diverse portfolio of brands and a strong presence in the entertainment industry.

📊 Role Analysis

Career Level: Mid-Senior level (Manager, Paid Social)

Reporting Structure: This role reports directly to the Senior Manager, Paid Social

Work Arrangement: On-site (London office)

Growth Opportunities:

• Potential progression to Senior Manager or Director level within the Paid Social team
• Opportunities to work on high-profile campaigns and collaborate with international teams
• Access to learning and development resources to enhance skills and advance career growth

ASSUMPTION: This role offers strong growth potential within the Paid Social team and opportunities to work on high-profile campaigns.

🌍 Location & Work Environment

Office Type: On-site (London office)

Office Location(s): London, City of, United Kingdom

Geographic Context:

• London is a major global city with a vibrant entertainment industry
• The city offers a diverse range of cultural attractions, entertainment options, and networking opportunities
• London is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time (37.5 hours per week), with flexibility to own the way you work

ASSUMPTION: Working in London offers a dynamic and vibrant work environment with access to a wide range of cultural attractions and entertainment options.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• On-site interview with the hiring manager and team members
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Digital marketing and paid social media expertise
• Data analysis and interpretation skills
• Project management and organizational skills
• Communication and presentation skills
• Cultural fit and alignment with Paramount's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with paid social media campaigns
• Research Paramount's company culture and values to demonstrate your fit for the organization
• Be prepared to discuss your experience with international markets and multilingual campaigns

ATS Keywords: Digital Marketing, Paid Social Media, Campaign Execution, Budget Management, Performance Reporting, Audience Targeting, Creative Testing, Data Analysis, Project Management, Communication Skills, Collaboration, Streaming Industry, International Markets, Multilingual Campaigns, Data-Driven Decision Making, KPI Understanding

ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing and paid social media expertise, as well as their cultural fit with Paramount's values.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Snapchat Ads Manager
• Reddit Ads
• Adobe Analytics
• Looker Studio
• Tableau
• Microsoft Excel

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Optimism & Determination
• Inclusivity & Collaboration
• Agility & Adaptability

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and inclusive team culture
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and platform updates in the paid social media landscape?
• Can you provide an example of a time when you had to adapt to a significant change in a paid social media campaign, and how did you handle it?
• How do you ensure that your work aligns with Paramount's values of optimism, inclusivity, and agility?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Paramount's values and their ability to thrive in a fast-paced, collaborative work environment.

⚠️ Potential Challenges

• Managing large-scale paid social media campaigns across multiple platforms
• Optimizing media spend and performance in a dynamic and competitive market
• Collaborating with international teams and adapting to evolving priorities
• Working in a fast-paced environment with tight deadlines and high expectations

ASSUMPTION: This role presents unique challenges and opportunities for growth and development in the paid social media landscape.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on paid social media strategies and campaign execution for a streaming service (Paramount+)
• Industry-specific context: The streaming industry is highly competitive and rapidly evolving, requiring a strong understanding of consumer behavior and trends
• Career path comparison: This role offers a clear path for progression to senior management or director level within the Paid Social team

ASSUMPTION: This role offers a unique opportunity to work in the streaming industry and gain experience in paid social media strategies and campaign execution for a major entertainment brand.

📝 Sample Projects

• Developing and executing a paid social media campaign to drive user acquisition for a new streaming service launch
• Optimizing media spend and performance for a high-profile TV show premiere across multiple social platforms
• Collaborating with international teams to create localized content and targeted campaigns for global audiences

ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the work involved in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the paid social media team in the next 12 months, and how can this role help address them?
• How does this role collaborate with other teams within Paramount, such as creative, data analytics, and marketing?
• What opportunities are there for professional development and growth within the Paid Social team?
• How does Paramount support work-life balance for its employees, particularly in a fast-paced role like this one?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking these questions will help you better understand the role's requirements and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.paramount.com/job/London-Manager%2C-Paid-Social-NW1-8TT/1279473900/
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with paid social media campaigns
• Research Paramount's company culture and values to demonstrate your fit for the organization
• Be prepared to discuss your experience with international markets and multilingual campaigns
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.