- Job Title: Manager, Paid Social
- Company: IPG Mediabrands
- Location: Los Angeles, California, United States
- Job Type: On-site
- Category: Advertising Services
- Date Posted: July 11, 2025
- Experience Level: 2-5 years
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a team of Paid Social Associates and Sr. Associates
- Managing day-to-day operations and ensuring all work meets quality standards
- Developing, optimizing, and maintaining paid social campaigns across various platforms
- Collaborating with an integrated marketing team to transform senior-level digital strategies into effective daily tactics
- Delivering top-tier paid social campaigns for high-profile brands and communicating the impact of tactics and strategies as the primary client contact
ASSUMPTION: This role requires a strong understanding of paid social platforms and the ability to translate high-level client goals into effective media strategies. The ideal candidate will have experience working with multiple partners on enterprise-level paid social media accounts with diverse budget levels and objectives.
📋 Key Responsibilities
- Team Leadership: Responsible for overseeing Paid Social Associates and Sr. Associates on the team and owning their career development.
- Campaign Management: Developing and overseeing optimizing, and maintaining paid social campaigns for clients, including coordination of assets between creative agencies and budget management.
- Strategic Integration: Works with a cross-discipline team to integrate paid social media strategy into a multi-channel, holistic recommendation.
- Data Analysis: Uses strong quantitative skills, including analytical and story-telling ability, to analyze data and provide insights and optimization recommendations. Familiarity with third-party data and measurement solutions.
- Creative Collaboration: Helps creatives express their ideas with feasible recommendations to tie it closer to the brief. Passionate about innovation and the creative process, desires to find creative ways to say “yes” to ideas and to contribute your own.
- Client Success: Understanding client goals and how to maximize those measures of success through tactical strategies and technologies; Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis.
- Innovation: Brainstorming and researching new first to market ideas including new betas and opportunities with our partners.
- Third-Party Tracking: Strong familiarity with 3rd-party tracking vendors and integrating with social platforms.
ASSUMPTION: This role requires a strong understanding of paid social platforms and the ability to translate high-level client goals into effective media strategies. The ideal candidate will have experience working with multiple partners on enterprise-level paid social media accounts with diverse budget levels and objectives.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience).
- Experience: 3+ years of experience in account management, planning, and/or performance media experience.
- Required Skills:
- Substantial experience in account management, planning, and/or performance media experience.
- Strong working understanding of the Paid Social platforms, including major players and supporting technology Facebook Ad Manager, X (formerly Twitter) Ads, etc.
- Demonstrable experience working with multiple partners, on enterprise level paid social media accounts with diverse budget levels and objectives.
- Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies.
- Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team.
- Understanding of paid social measurement and experience utilizing multiple native measurement tools.
- Excellent written and verbal communication skills.
- Preferred Skills:
- 3+ years of experience.
- Agency experience strongly preferred.
- Detail and process oriented, with the ability to multitask and prioritize tasks based on client objectives.
- Time management skills.
ASSUMPTION: This role requires a strong understanding of paid social platforms and the ability to translate high-level client goals into effective media strategies. The ideal candidate will have experience working with multiple partners on enterprise-level paid social media accounts with diverse budget levels and objectives.
💰 Compensation & Benefits
- Salary Range: $90,000 - $100,000 USD per year
- Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off
- Appreciation Weeks
- Wellness Days
- Working Hours: 40 hours per week
ASSUMPTION: The salary range for this position is based on industry standards for a Manager, Paid Social role in Los Angeles, California, with 3+ years of experience. The benefits package is competitive and includes a range of health, retirement, and work-life balance benefits.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising Services
- Company Size: 10,001+ employees
- Founded: 1937 (as Interpublic Group)
- Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries.
- Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online
- Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
📊 Role Analysis
- Career Level: Mid-level management role, reporting to a Director or similar role.
- Reporting Structure: This role reports directly to the Director of Paid Social or a similar role.
- Work Arrangement: On-site, full-time role with a standard workweek of 40 hours.
- Growth Opportunities: This role offers opportunities for career growth within the Paid Social team or across other teams within IPG Mediabrands. Potential growth paths include senior management roles, team leadership, or functional expertise roles.
- ASSUMPTION: This role offers a clear path for career progression within the Paid Social team and across IPG Mediabrands. The ideal candidate will be proactive in seeking out growth opportunities and taking on new challenges.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with open-plan workstations and dedicated meeting rooms.
- Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
- Geographic Context: Los Angeles, California, United States
- Mild Mediterranean climate with warm, dry summers and mild, wet winters.
- Diverse cultural scene with numerous museums, theaters, and music venues.
- Strong job market with numerous opportunities in advertising, marketing, and related fields.
- Work Schedule: Standard business hours with flexibility for occasional remote work or adjusted hours.
💼 Interview & Application Insights
- Typical Process:
1. Online application review
2. Phone or video screen
3. In-person or virtual interview with hiring manager
4. Final round interview with senior leadership
5. Background check and offer
- Key Assessment Areas:
1. Paid social platform knowledge and experience
2. Strategic thinking and problem-solving skills
3. Leadership and team management abilities
4. Communication and interpersonal skills
5. Cultural fit and alignment with IPG Mediabrands values
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Showcase your understanding of paid social platforms and their unique features.
3. Demonstrate your ability to translate high-level client goals into effective media strategies.
4. Prepare examples of successful paid social campaigns you've managed or contributed to.
5. Practice common interview questions and be ready to discuss your approach to team leadership and campaign optimization.
- ATS Keywords: Paid Social, Account Management, Performance Media, Data Analysis, Client Communication, Campaign Optimization, Team Leadership, Budget Management, Social Media Strategy, Measurement Tools, Time Management, Multitasking, Innovation, Mentorship, Training
🛠 Cultural Fit Considerations
- Company Values: IPG Mediabrands values include collaboration, creativity, and a commitment to delivering results-driven marketing solutions. They prioritize diversity, inclusion, and fostering a culture of belonging.
- Work Style: IPG Mediabrands encourages a dynamic, fast-paced work environment with a focus on teamwork, innovation, and continuous learning. The ideal candidate will be adaptable, proactive, and able to thrive in a collaborative setting.
- Self-Assessment Questions:
1. How do you align with IPG Mediabrands' commitment to fostering a culture of inclusion and belonging?
2. Describe your approach to finding creative ways to say “yes” to ideas and contributing your own in a collaborative work environment.
3. How do you ensure that your work style fits well with a dynamic, fast-paced team focused on delivering results-driven marketing solutions?
🚀 Potential Challenges
- Role-Specific Challenges:
1. Managing a team with diverse skill levels and experience, requiring strong leadership and mentoring skills.
2. Keeping up with the rapidly evolving paid social landscape, including new platforms, features, and best practices.
3. Balancing multiple client campaigns with varying objectives and budget levels.
- Company/Industry-Specific Challenges:
1. Navigating a large, matrixed organization with multiple agency networks and specialized business units.
2. Adapting to changes in the advertising industry, such as shifts in consumer behavior, emerging technologies, and evolving client needs.
- Work Arrangement-Specific Challenges:
1. Managing work-life balance in a fast-paced, on-site role with a standard workweek of 40 hours.
2. Collaborating effectively with remote team members or clients.
📈 Similar Roles Comparison
- Role Differences:
1. This role focuses on managing a team and overseeing paid social campaigns, whereas related roles may focus more on individual campaign management, strategy development, or specialized aspects of paid social media.
2. This role requires experience working with multiple partners on enterprise-level paid social media accounts, while related roles may focus on smaller-scale or more niche client accounts.
- Industry Context:
1. The advertising industry is dynamic and competitive, with a constant need for innovation and adaptation to new technologies and consumer behaviors.
2. Paid social media is a critical component of many marketing strategies, and successful managers in this field can drive significant business impact for clients.
- Career Path Comparison:
1. This role offers a clear path for career progression within the Paid Social team and across other teams within IPG Mediabrands.
2. Related roles may offer different career growth opportunities, such as specialized expertise in specific paid social platforms or moving into senior leadership roles within the broader advertising industry.
📝 Sample Projects
- Role-Specific Projects:
1. Developing and implementing a comprehensive training program for Paid Social Associates and Sr. Associates to enhance their skills and knowledge in paid social media management.
2. Conducting a thorough audit of existing paid social campaigns to identify optimization opportunities and improve overall performance.
- Industry-Specific Projects:
1. Researching and presenting on emerging trends in paid social media, such as the rise of short-form video content or the impact of AI-driven targeting.
2. Collaborating with cross-functional teams to develop and execute integrated marketing campaigns that leverage paid social media as a key channel.
💡 Key Questions to Ask During Interview
- Role-Specific Questions:
1. How does this role fit into the broader Paid Social team structure, and what are the key priorities for the first 90 days in this role?
2. Can you describe a successful paid social campaign you've managed, and what key lessons you learned from that experience?
- Team-Specific Questions:
1. How does this role collaborate with other teams within IPG Mediabrands, such as creative, strategy, or data and analytics teams?
2. What are the key challenges facing the Paid Social team, and how can this role contribute to addressing them?
- Company-Specific Questions:
1. How does IPG Mediabrands support the professional development and growth of its employees?
2. What are the key priorities for IPG Mediabrands in the coming year, and how does this role contribute to achieving them?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://job-boards.greenhouse.io/mediabrands/jobs/4775650007).
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for interviews by practicing common interview questions and researching IPG Mediabrands and the paid social media industry.
4. Follow up with the hiring manager after your interview to express your interest in the role and address any remaining questions.
5. If you receive an offer, carefully review the terms and conditions, and negotiate as needed to ensure a mutually beneficial agreement.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
