📌 Core Information
- Job Title: Manager, Paid Social
- Company: IPG Mediabrands
- Location: New York, NY, United States
- Job Type: On-site
- Category: Advertising & Marketing
- Date Posted: July 9, 2025
- Experience Level: 2-5 years of experience
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a team of Paid Social Associates and Sr. Associates
- Developing and optimizing paid social campaigns across various platforms
- Collaborating with cross-discipline teams to integrate paid social media strategy into a multi-channel, holistic recommendation
- Analyzing data and providing insights and optimization recommendations
- Brainstorming and researching new first-to-market ideas including new betas and opportunities with partners
ASSUMPTION: This role requires a strong understanding of paid social platforms and a proven ability to manage teams and client relationships.
📋 Key Responsibilities
- Team Management:
- Oversee the day-to-day operations of Paid Social Associates and Sr. Associates
- Mentor and train team members to ensure all work meets quality standards
- Foster strong client relationships and ensure client goals and KPIs are achieved
- Campaign Management:
- Develop, optimize, and maintain paid social campaigns for clients, including coordination of assets between creative agencies and budget management
- Work with cross-discipline teams to integrate paid social media strategy into a multi-channel, holistic recommendation
- Data Analysis & Insights:
- Analyze data and provide insights and optimization recommendations using strong quantitative skills and analytical ability
- Familiarity with third-party data and measurement solutions is required
- Creative Collaboration:
- Help creatives express their ideas with feasible recommendations to tie it closer to the brief
- Passionate about innovation and the creative process, desiring to find creative ways to say "yes" to ideas and contribute your own
- Client Relationship Management:
- Understand client goals and maximize measures of success through tactical strategies and technologies
- Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis
- Beta Testing & Innovation:
- Brainstorm and research new first-to-market ideas including new betas and opportunities with partners
ASSUMPTION: This role requires a strong understanding of paid social platforms and a proven ability to manage teams and client relationships.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
- Experience: Substantial experience in account management, planning, and/or performance media experience (3+ years preferred)
- Required Skills:
- Strong working understanding of paid social platforms, including major players and supporting technology (e.g., Facebook Ad Manager, X (formerly Twitter) Ads, etc.)
- Demonstrable experience working with multiple partners on enterprise-level paid social media accounts with diverse budget levels and objectives
- Proven ability to understand high-level client goals and translate them into paid media strategy when applied via online technologies
- Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
- Understanding of paid social measurement and experience utilizing multiple native measurement tools
- Excellent written and verbal communication skills
Preferred Qualifications
- 3+ years of experience in paid social or related fields
- Agency experience strongly preferred
- Detail and process-oriented, with the ability to multitask and prioritize tasks based on client objectives
- Time management skills
ASSUMPTION: Candidates with a proven track record in paid social and team management will be strongly considered for this role.
💰 Compensation & Benefits
- Salary Range: $90,000 - $100,000 USD per year
- *Assumption:* The provided salary range is competitive for the role, experience level, and location. However, it is always recommended to verify and confirm the salary with the employer.
- Benefits:
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off days
- Company-wide Appreciation Weeks and Wellness Days
- Working Hours: Full-time (40 hours per week)
- *Assumption:* The working hours may vary based on project demands and team needs. It is recommended to confirm the working hours with the employer.
ASSUMPTION: The compensation and benefits package is competitive and comprehensive, offering a mix of financial and non-financial rewards to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
- Industry: Advertising & Marketing
- *Assumption:* The advertising and marketing industry is dynamic and fast-paced, with a strong focus on innovation and data-driven decision-making.
- Company Size: 10,001+ employees
- *Assumption:* As a large organization, IPG Mediabrands offers numerous opportunities for career growth and development. However, the company's size may also present challenges in terms of communication and decision-making processes.
- Founded: 1937 (as Interpublic Group)
- *Assumption:* IPG Mediabrands, as part of Interpublic Group, has a rich history and extensive experience in the media and marketing industry.
- Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub, and through its award-winning specialty business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries.
- *Assumption:* IPG Mediabrands' extensive client portfolio and global presence offer unique opportunities for employees to work on high-profile campaigns and gain diverse industry experience.
- Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
- *Assumption:* IPG Mediabrands' wide range of specialties enables the company to provide comprehensive marketing solutions tailored to clients' unique needs.
📊 Role Analysis
- Career Level: Mid-level management
- *Assumption:* This role is suitable for experienced professionals seeking to advance their careers in paid social and team management.
- Reporting Structure: Reports directly to the Head of Paid Social or similar role
- *Assumption:* The reporting structure may vary based on the specific team and organizational needs.
- Work Arrangement: On-site, full-time (40 hours per week)
- *Assumption:* The work arrangement may be subject to change based on the company's policies and the employee's needs.
- Growth Opportunities:
- Potential career progression paths include:
- Senior Manager, Paid Social
- Director, Paid Social
- Head of Paid Social
- *Assumption:* IPG Mediabrands' large client portfolio and global presence offer ample opportunities for career growth and development.
ASSUMPTION: The role of Manager, Paid Social, is an excellent fit for experienced professionals seeking to advance their careers in paid social and team management within a large, global advertising and marketing organization.
🌍 Location & Work Environment
- Office Type: Corporate office environment
- *Assumption:* IPG Mediabrands' corporate office environment offers a professional and collaborative work setting.
- Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES
- *Assumption:* The office locations may vary based on the specific team and project requirements.
- Geographic Context: New York, NY, United States; Madrid, Spain
- *Assumption:* The office locations offer unique cultural experiences and opportunities for employees to engage with diverse communities.
- Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility based on project demands and team needs)
- *Assumption:* The work schedule may vary based on the specific team and project requirements.
ASSUMPTION: The office environment and work schedule may be subject to change based on the company's policies and the employee's needs.
💼 Interview & Application Insights
- Typical Process:
1. Online application submission
2. Phone or video screening
3. In-person or virtual interview with the hiring manager
4. Final round interview with the team or additional stakeholders
- *Assumption:* The interview process may vary based on the specific role and organizational needs.
- Key Assessment Areas:
1. Paid social platform knowledge and experience
2. Team management and leadership skills
3. Client relationship management and communication skills
4. Data analysis and insights generation abilities
- *Assumption:* The key assessment areas may vary based on the specific role and organizational needs.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for the Manager, Paid Social role
2. Prepare for behavioral interview questions that focus on team management, client relationship management, and problem-solving skills
3. Research IPG Mediabrands and the specific team you'll be working with to demonstrate your enthusiasm and understanding of the role and organization
- *Assumption:* Tailoring your application materials and preparing for the interview will increase your chances of success in the application process.
ATS Keywords: Paid Social, Social Media Marketing, Team Management, Client Relationship Management, Data Analysis, Campaign Optimization, Budget Management, Team Leadership, Communication Skills, Time Management, Analytical Skills, Innovation, Measurement Tools
ASSUMPTION: Including relevant ATS keywords in your resume and application materials will increase the visibility of your application and improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Paid social platforms (e.g., Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok, Reddit)
- Facebook Ad Manager
- X (formerly Twitter) Ads
- Third-party tracking vendors and measurement solutions
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Project)
- *Assumption:* The tools and technologies may vary based on the specific team and project requirements.
👔 Cultural Fit Considerations
- Company Values: IPG Mediabrands' shared values include:
1. Putting People First
2. Embracing Diversity & Inclusion
3. Acting with Integrity
4. Fostering Collaboration & Partnership
5. Pursuing Excellence & Continuous Learning
- *Assumption:* IPG Mediabrands' values guide the company's culture and behavior, fostering a supportive and inclusive work environment.
- Work Style:
1. Collaborative and team-oriented
2. Data-driven and analytical
3. Innovative and creative
4. Results-focused and accountable
- *Assumption:* IPG Mediabrands' work style emphasizes teamwork, data-driven decision-making, and continuous improvement.
- Self-Assessment Questions:
1. How do you align with IPG Mediabrands' values, particularly "Embracing Diversity & Inclusion"?
2. How do you approach finding creative solutions to challenges in a collaborative work environment?
3. How do you ensure the work you deliver meets the highest standards of quality and excellence?
- *Assumption:* Reflecting on these questions will help you determine if IPG Mediabrands' culture and work style are a good fit for you.
🚠 Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up-to-date with the latest trends and best practices in the fast-paced paid social landscape
- Balancing the needs and expectations of clients, team members, and stakeholders
- *Assumption:* These challenges are inherent to the role and require strong management, communication, and adaptability skills.
📈 Similar Roles Comparison
- Manager, Paid Social vs. Senior Paid Social Strategist:
- Manager, Paid Social: Focuses on team management, client relationship management, and campaign optimization
- Senior Paid Social Strategist: Focuses on individual campaign strategy, platform-specific expertise, and data analysis
- *Assumption:* The Manager, Paid Social role requires a broader skill set and more experience in team management and client relationship management.
- Manager, Paid Social vs. Director, Paid Social:
- Manager, Paid Social: Oversees day-to-day operations and manages a team of Paid Social Associates and Sr. Associates
- Director, Paid Social: Sets the strategic vision for the paid social team, manages multiple managers, and drives overall team performance
- *Assumption:* The Director, Paid Social role requires more experience in strategic planning, team management, and leadership.
📝 Sample Projects
- Developing and executing a comprehensive paid social strategy for a major retail client, including platform-specific ad creative and targeting
- Optimizing a high-profile entertainment client's social media presence to increase engagement and drive ticket sales
- Collaborating with a cross-discipline team to create a targeted influencer marketing campaign for a consumer product goods (CPG) client
- *Assumption:* These sample projects demonstrate the diverse and challenging nature of the Manager, Paid Social role.
💡 Key Questions to Ask During Interview
1. What are the key priorities for this role in the first 30-60-90 days?
2. How does this role fit into the overall team structure and organization?
3. What are the most significant challenges facing the paid social team currently, and how can this role address them?
4. How does IPG Mediabrands support the professional development and growth of its employees?
5. What are the key performance indicators (KPIs) for this role, and how will my success be measured?
6. *Assumption:* Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about the opportunity.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL]
2. Tailor your resume and cover letter to highlight relevant experience and skills for the Manager, Paid Social role
3. Prepare for behavioral interview questions that focus on team management, client relationship management, and problem-solving skills
4. Research IPG Mediabrands and the specific team you'll be working with to demonstrate your enthusiasm and understanding of the role and organization
5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
6. *Assumption:* Following these steps will increase your chances of success in the application process and help you stand out as a strong candidate.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
