Manager, Paid Social

📌 Core Information

🔹 Job Title: Manager, Paid Social

🔹 Company: Tinuiti

🔹 Location: Remote - AK (USA)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of Paid Social Strategists to deliver effective campaigns
• Developing and implementing innovative paid social strategies
• Analyzing campaign performance data to provide strategic recommendations
• Staying updated with industry trends and platform changes
• Collaborating with clients to understand their objectives and translate them into effective strategies

ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and team leadership skills. The ideal candidate will have a proven track record in paid social roles and be comfortable managing a team.

📋 Key Responsibilities

✅ Client Management & Leadership: Engage with clients to understand their objectives and translate them into effective paid social strategies. Deliver regular updates, reports, and strategic recommendations based on campaign analysis.

✅ Team Leadership and Development: Lead and manage a team of Paid Social Strategists, providing guidance, mentorship, and ensuring alignment with campaign objectives. Delegate tasks, set clear expectations, and inspire the team towards achieving objectives.

✅ Innovation and Thought Leadership: Research and implement innovative tactics and trends in paid social media marketing. Introduce novel ideas and approaches to continuously enhance campaign effectiveness.

✅ Client Education: Utilize robust analytical skills to interpret campaign performance data. Extract actionable insights and provide strategic recommendations for optimizing campaign performance.

✅ Industry Expertise: Stay abreast of industry standards, platform changes, and algorithm updates. Implement best practices to maintain campaign relevance and effectiveness. Remain updated with industry trends, new technologies, and advancements in paid social marketing. Adapt strategies to platform changes and evolving market landscapes.

✅ Channel Expertise: Supervise the end-to-end execution of paid social campaigns, focusing on setup, optimization, and continual improvement. Implement advanced audience targeting, ad creatives, and bid management techniques to maximize ROI.

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience.

Experience: 5-7 years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok.

Required Skills:

• Proven experience in paid social roles, with a focus on Meta and TikTok
• Strong analytical skills, with the ability to interpret campaign performance data
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
• Advanced computer skills, including Microsoft Excel, PowerPoint, and Google Sheets
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives

Preferred Skills:

• Experience with Pinterest, Snapchat, LinkedIn, X, and BeReal
• Management experience

ASSUMPTION: While a Bachelor's degree is preferred, equivalent practical experience will also be considered. Candidates with management experience are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $90,000 - $105,000 per year. Additionally, the role offers an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Benefits:

• Unlimited PTO
• Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Match up to 4% of your contributions at 100% with immediate vesting
• Perks and Wellness: Fringe, Forma, Thankful giving, Equity
• Learning and Development: Mentor program and more

Working Hours: Full-time, with flexible hours and a remote work environment.

ASSUMPTION: The salary range provided is based on market data and the company's internal compensation structure. The final offer may vary based on the candidate's qualifications and interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti operates in the advertising services industry, focusing on performance marketing across various channels, including TV & Audio, Google, Meta, and Amazon.

Company Size: Tinuiti is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.

Founded: Tinuiti was founded in 2004 and has since grown to become the largest independent performance marketing firm in the US.

Company Description:

• Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most.
• The agency's patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point.
• Tinuiti’s product-led approach gives brands an edge in – and across – every channel.

Company Specialties:

• Facebook
• Amazon
• Google
• Instagram
• Streaming
• Analytics
• and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's focus on performance marketing and data-driven insights sets it apart in the advertising services industry. The company's commitment to innovation and continuous improvement is reflected in its patented tech and product-led approach.

📊 Role Analysis

Career Level: This role is at the management level, requiring a combination of strategic thinking, team leadership, and hands-on campaign management skills.

Reporting Structure: The Manager, Paid Social will oversee a team of Paid Social Strategists and collaborate with clients to understand their objectives and translate them into effective strategies.

Work Arrangement: This role is 100% remote, offering flexibility and work-life balance.

Growth Opportunities:

• As Tinuiti continues to grow, there may be opportunities for the right candidate to take on additional responsibilities or move into a more senior role.
• The company's focus on learning and development provides ample opportunities for professional growth.
• Tinuiti's diverse client base offers exposure to various industries and campaigns, allowing for continuous learning and skill development.

ASSUMPTION: This role offers a unique blend of strategic, management, and hands-on responsibilities. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): While the job listing specifies "Remote - AK," Tinuiti has multiple office locations across the US, including New York, San Francisco, San Diego, Atlanta, Philadelphia, Dania, Walpole, Fort Lauderdale, and Chattanooga.

Geographic Context:

• Tinuiti's remote work environment allows for flexibility and work-life balance.
• The company has a strong presence in the US, with multiple office locations and a diverse client base.
• Tinuiti's commitment to diversity, equity, and inclusion is reflected in its remote work policy and global presence.

Work Schedule: Full-time, with flexible hours and a remote work environment.

ASSUMPTION: Tinuiti's remote work environment offers flexibility and work-life balance, while its global presence provides exposure to diverse clients and industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Interview with the hiring manager
• Final interview with the team
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation skills
• Communication and interpersonal skills
• Team leadership and management skills
• Industry knowledge and platform expertise

Application Tips:

• Highlight your relevant experience and achievements in paid social roles, with a focus on Meta and TikTok.
• Demonstrate your ability to analyze data and provide strategic recommendations based on campaign performance.
• Showcase your team leadership and management skills, with examples of how you have guided and mentored team members in previous roles.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.

ATS Keywords: Paid Social, Manager, Meta, TikTok, Campaign Strategy, Data Analysis, Team Leadership, Client Management, Advertising Services

ASSUMPTION: Tinuiti's application process is designed to assess the candidate's strategic thinking, data analysis, communication, and team leadership skills. The ideal candidate will have a proven track record in paid social roles and be comfortable managing a team.

🛠️ Tools & Technologies

• Meta Ads Manager
• TikTok Ads Manager
• Google Analytics
• Microsoft Excel, PowerPoint, and Google Sheets
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness
• Never Stop Learning
• Ignite Your Passion
• Thankful Living
• Inspire Innovation & Change

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a proven track record of executing successful paid social campaigns on Meta and TikTok?
• Are you comfortable managing a team and providing guidance and mentorship to team members?
• Do you have strong analytical skills and the ability to interpret campaign performance data?
• Are you comfortable working in a remote environment and collaborating with clients and team members virtually?

ASSUMPTION: Tinuiti's company values emphasize collaboration, innovation, and continuous learning. The ideal candidate will be comfortable working in a remote environment and be a strong fit with the company's values and work style.

⚠️ Potential Challenges

• Managing a remote team and ensuring alignment with campaign objectives
• Keeping up with industry trends and platform changes in a rapidly evolving landscape
• Balancing strategic planning, hands-on campaign management, and team leadership responsibilities
• Adapting to changing priorities and shifting client needs

ASSUMPTION: The ideal candidate will be comfortable managing a remote team, adapting to changing priorities, and balancing multiple responsibilities.

📈 Similar Roles Comparison

• Compared to related roles, such as Senior Paid Social Strategist or Paid Social Specialist, this role offers more strategic and management responsibilities, as well as the opportunity to lead a team.
• In the advertising services industry, Tinuiti's focus on performance marketing and data-driven insights sets it apart from competitors.
• Career progression in this role may involve moving into a more senior management position or taking on additional responsibilities within the paid social team.

ASSUMPTION: This role offers a unique blend of strategic, management, and hands-on responsibilities, making it an attractive opportunity for candidates looking to take the next step in their careers.

📝 Sample Projects

• Developing and implementing a comprehensive paid social strategy for a major retail client, including audience targeting, ad creatives, and bid management techniques
• Analyzing campaign performance data for a tech client and providing strategic recommendations to optimize ROI and drive business growth
• Leading a team of Paid Social Strategists to execute a successful holiday campaign for a major e-commerce client, exceeding sales targets and achieving a high return on ad spend

ASSUMPTION: These sample projects illustrate the strategic, management, and hands-on responsibilities involved in this role, as well as the opportunity to work with a diverse range of clients and industries.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does Tinuiti support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tinuiti approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the biggest challenges facing the paid social team currently, and how can this role help address them?

ASSUMPTION: These interview questions are designed to provide insight into the team structure, company culture, and priorities for this role. The ideal candidate will be curious and proactive in seeking out this information.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role, with a focus on paid social roles, data analysis, and team leadership
• Prepare examples of your previous work, including campaign performance data and strategic recommendations, to demonstrate your qualifications for this role
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.