Manager, Paid Social

📌 Core Information - Job Title: Manager, Paid Social - Company: IPG Mediabrands - Location: New York, United States - Job Type: On-site - Category: Advertising & Marketing - Date Posted: April 9, 2025 🚀 Job Overview Key aspects of this role include: - Leading and mentoring a team of Paid Social Associates and Sr. Associates - Developing and optimizing paid social campaigns across various platforms - Collaborating with cross-discipline teams to integrate paid social media strategy into multi-channel recommendations - Analyzing data and providing insights to optimize campaign performance - Brainstorming and researching new first-to-market ideas and opportunities with partners ASSUMPTION: This role requires a strong understanding of paid social platforms and excellent communication skills to effectively manage a team and client relationships. 📋 Key Responsibilities - Team Leadership & Mentorship: - Lead and mentor Paid Social Associates and Sr. Associates, ensuring all work meets quality standards - Oversee day-to-day operations and guide team members to achieve client goals and KPIs - Campaign Management: - Develop, optimize, and maintain paid social campaigns for clients, including coordination of assets between creative agencies and budget management - Collaborate with cross-discipline teams to integrate paid social media strategy into multi-channel, holistic recommendations - Data Analysis & Optimization: - Analyze data and provide insights and optimization recommendations using strong quantitative skills and analytical ability - Familiarity with third-party data and measurement solutions is essential - Creative Collaboration: - Work with creative teams to express their ideas with feasible recommendations, contributing to the creative process and finding innovative ways to say "yes" to ideas - Client Relationship Management: - Understand client goals and maximize measures of success through tactical strategies and technologies - Maintain and optimize client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis - New Opportunities & Innovation: - Brainstorm and research new first-to-market ideas, including new betas and opportunities with partners - Platform & Tool Expertise: - Strong familiarity with 3rd-party tracking vendors and integrating with social platforms ASSUMPTION: This role requires a proactive approach to staying updated with the latest trends and tools in the paid social landscape. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience) - Experience: Substantial experience (5+ years) in account management, planning, and/or performance media experience, with a focus on paid social media - Required Skills: - Proven expertise in paid social platforms, including major players and supporting technology (e.g., Facebook Ad Manager, X (formerly Twitter) Ads) - Strong analytical and data-driven mindset, with experience utilizing multiple native measurement tools - Excellent written and verbal communication skills, with the ability to effectively communicate processes and tactics to clients, peers, and junior members of the team - Strong leadership and mentoring skills, with the ability to guide team members to achieve client goals and KPIs - Proficiency in budget management and coordination of assets between creative agencies - Familiarity with 3rd-party tracking vendors and integrating with social platforms Preferred Qualifications - 3+ years of experience in agency settings - Detail and process-oriented, with the ability to multitask and prioritize tasks based on client objectives - Time management skills and the ability to work effectively in a dynamic environment 💰 Compensation & Benefits - Salary Range: $90,000 - $100,000 USD per year - Benefits: - Medical and dental coverage - 401(k) plans - Flex spending - Life insurance - Disability - Employee discount program - Employee stock purchase program - Paid family benefits - Discretionary time off days - Company-wide Appreciation Weeks and Wellness Days Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on the company's internal compensation structure and the candidate's qualifications. 📌 Applicant Insights 🔍 Company Context - Industry: Advertising & Marketing - Company Size: 10,001+ employees - Founded: 1968 (as Interpublic Group; IPG Mediabrands was established in 2014) - Company Description: IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally on behalf of its clients. The company employs over 18,000 diverse marketing communication professionals in more than 130 countries. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. Company Specialties: - Media Planning & Buying - Automation & Programmatic - Digital Media - Branded Content - Media Barter - Online, Mobile, and Social Media Marketing - Sponsorship and Sports Marketing - ROI and Consumer Research - Hyper-Local and Multicultural Marketing - Out-Of-Home Advertising Company Website: ASSUMPTION: IPG Mediabrands' extensive experience and global presence enable it to provide comprehensive media and marketing solutions tailored to clients' unique needs. 📊 Role Analysis - Career Level: Mid-career (5-10 years of experience) - Reporting Structure: This role reports directly to the Director of Paid Social or a similar role, with a dotted-line reporting structure to the Paid Social team members - Work Arrangement: On-site, full-time (40 hours per week) - Growth Opportunities: - Progression to a Director or Senior Manager role within the Paid Social team - Expansion into other areas of media and marketing, such as strategy, planning, or account management - Opportunities to work on high-profile, enterprise-level accounts with diverse budget levels and objectives ASSUMPTION: This role offers significant growth potential within the Paid Social team and across IPG Mediabrands' diverse portfolio of services. 🌍 Location & Work Environment - Office Type: Corporate office environment - Office Location: New York, United States - Geographic Context: New York City, known for its fast-paced, dynamic business environment and cultural diversity - Work Schedule: Standard business hours (9:00 AM - 5:00 PM, with flexibility for project needs) ASSUMPTION: Working in New York City offers unique opportunities to engage with diverse clients and industries, as well as access to cultural events and networking opportunities. 💼 Interview & Application Insights - Typical Process: 1. Phone or video screening to assess communication skills and cultural fit 2. In-depth behavioral and situational interviews to evaluate problem-solving skills and experience 3. Final-round interviews with senior leadership to discuss career growth and alignment with company values - Key Assessment Areas: 1. Strategic thinking and ability to develop data-driven insights 2. Leadership and mentoring skills 3. Strong communication and presentation skills 4. Technical proficiency in paid social platforms and tools - Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role 2. Showcase your understanding of the paid social landscape and industry trends in your application materials 3. Prepare examples of successful paid social campaigns you've managed, including data-driven insights and optimization strategies - ATS Keywords: Paid Social, Campaign Management, Team Leadership, Data Analysis, Optimization, Social Media Platforms, Budget Management, Client Relationship Management, Mentoring, Innovation, Cross-Functional Collaboration ASSUMPTION: IPG Mediabrands' application process focuses on evaluating candidates' problem-solving skills, strategic thinking, and cultural fit. 🛠️ Tools & Technologies - Paid Social Platforms: Facebook, Instagram, Pinterest, SnapChat, Twitter, LinkedIn, TikTok, Reddit - Advertising Management Platforms: Facebook Ad Manager, X (formerly Twitter) Ads - Data Analysis Tools: Google Analytics, Tableau, Power BI, Excel - Project Management Tools: Asana, Trello, JIRA - Collaboration Tools: Microsoft Office Suite, Google Workspace, Slack ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. 👔 Cultural Fit Considerations - Company Values: IPG Mediabrands' values include integrity, collaboration, creativity, and a commitment to diversity, equity, and inclusion. The company encourages employees to bring their unique perspectives and lived experiences to their work. - Work Style: IPG Mediabrands fosters a dynamic, fast-paced work environment that values collaboration, innovation, and continuous learning. The company encourages employees to take initiative, seek out new opportunities, and contribute to a positive, inclusive culture. - Self-Assessment Questions: 1. How do you align with IPG Mediabrands' commitment to diversity, equity, and inclusion in your personal and professional life? 2. How do you approach working in a dynamic, fast-paced environment, and what strategies do you use to manage your time and priorities effectively? 3. How do you balance innovation and creativity with data-driven insights and optimization strategies in your work? ASSUMPTION: IPG Mediabrands values candidates who demonstrate a strong cultural fit with the company's values and work style. ⚠️ Potential Challenges - Role-Specific Challenges: - Managing multiple client accounts with diverse budget levels and objectives - Staying up-to-date with the latest trends and tools in the paid social landscape - Balancing short-term campaign optimization with long-term strategy development - Company-Specific Challenges: - Navigating a large, matrixed organization with multiple agency networks and specialty business units - Collaborating effectively with cross-functional teams and stakeholders across different time zones and cultures - Industry-Specific Challenges: - Adapting to the ever-evolving social media landscape and regulatory environment - Ensuring data privacy and compliance with relevant laws and regulations ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a proactive approach to staying informed about industry trends and best practices. 📈 Similar Roles Comparison - Role Differences: - This role focuses on managing a team and overseeing paid social campaigns, while related roles such as Paid Social Associate or Sr. Associate focus more on day-to-day campaign execution and optimization. - This role requires strong leadership and mentoring skills, as well as experience managing budgets and coordinating assets between creative agencies. - Industry-Specific Context: - Paid social media is a rapidly growing and evolving field, with new platforms, features, and targeting options emerging constantly. This role requires a deep understanding of the paid social landscape and the ability to adapt to change. - Career Path Comparison: - This role offers a clear path for progression to a Director or Senior Manager role within the Paid Social team, as well as opportunities to expand into other areas of media and marketing. ASSUMPTION: Understanding the differences between this role and related positions, as well as the industry-specific context and career path opportunities, is essential for candidates to make informed decisions about their career development. 📝 Sample Projects - Campaign Optimization: Develop and implement a multi-variate testing strategy to optimize ad creative, targeting, and bidding for a high-profile e-commerce client, resulting in a 20% increase in conversion rate and a 15% reduction in cost per acquisition. - New Platform Integration: Lead the integration of a new social media platform into the agency's suite of offerings, including platform onboarding, team training, and the development of platform-specific campaign strategies for multiple clients. - Cross-Functional Collaboration: Collaborate with the creative team to develop a cohesive brand voice and visual identity for a newly launched consumer product, resulting in a 30% increase in brand awareness and a 25% increase in sales within the first six months of the campaign. ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for success in this role. ❓ Key Questions to Ask During Interview - Role-Specific Questions: 1. How does the company support the professional development of its paid social team members? 2. What are the key priorities for this role in the first 30, 60, and 90 days? 3. How does the company approach integrating new social media platforms and features into its offerings? - Company-Specific Questions: 1. How does the company foster collaboration and knowledge-sharing between its various agency networks and specialty business units? 2. What are the key initiatives and priorities for the Paid Social team in the coming year? 3. How does the company support work-life balance for its employees? - Industry-Specific Questions: 1. How does the company approach data privacy and compliance with relevant laws and regulations in its paid social campaigns? 2. What are the most significant trends and challenges facing the paid social industry in the near future, and how is the company positioned to address them? 3. How does the company approach measuring and optimizing the performance of its paid social campaigns? ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your understanding of the industry and the challenges facing paid social media professionals. 📌 Next Steps for Applicants - To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your leadership and mentoring abilities, as well as your expertise in paid social platforms and tools. 3. Prepare examples of successful paid social campaigns you've managed, including data-driven insights and optimization strategies, to showcase during the interview process. 4. Follow up with the hiring manager one week after submitting your application to express your continued interest in the role. 5. If selected for an interview, research the company's recent campaigns and industry trends to demonstrate your knowledge of the paid social landscape and your enthusiasm for the role. ⚠️ Disclaimer This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.