📌 Core Information
🔹 Job Title: Manager, Paid Social Strategy
🔹 Company: Fidelity Canada
🔹 Location: Toronto Office, Canada
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with flexible hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Developing, executing, and optimizing paid social media campaigns
- Managing budgets, monitoring performance, and delivering insights
- Collaborating with internal teams and agency partners
- Leading and developing a high-performing social media team
- Staying current with social media trends and best practices
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple projects and teams effectively.
📋 Key Responsibilities
✅ Lead paid social strategy & planning
- Partner with creative, content, and advertising teams to align paid social strategy with creative direction and campaign goals
- Develop detailed, platform-specific paid social briefs for agency partners
- Collaborate with internal stakeholders to ensure paid social campaigns support both brand awareness and acquisition goals
- Use data platforms to uncover audience insights and inform targeting strategies
- Manage agency relationships to ensure the right media mix, budget allocation, and platform strategy
✅ Manage and develop a high-performing social team
- Lead a team of paid social specialists and content creators, fostering a collaborative, high-performance culture
- Set clear goals, provide mentorship, conduct regular check-ins, and support professional development
- Ensure the team is aligned on priorities, empowered to innovate, and accountable for results
✅ Operational expertise
- Bring deep expertise in social media platforms, trends, and best practices to guide creative development, audience targeting, and platform innovation
- Stay current on emerging formats, algorithm changes, and user behavior to ensure Fidelity’s paid social presence remains competitive and relevant
✅ Budget reconciliation and management
- Ensure timely payment of all paid social advertising purchases using Fidelity processes
- Work with external partners to ensure timely invoicing, monthly reconciliation of billing and payments
- Work closely with the Director of Advertising to ensure paid social budget stays on track, ensuring accurate pacing, efficient spend, and alignment with finance protocols
- Assist the Director of Advertising to create business cases and approvals for ongoing and new paid social spend
✅ Execute against annual business plan
- Develop strategic presentations to obtain buy-in and alignment from the executive team and key stakeholders
- Contribute to the creation of the annual business planning process, providing strategic insights and anticipating environmental changes
- Contribute to budget setting to support the annual business planning process
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Completion of University degree (Marketing or Advertising)
Experience: 5+ years of relevant experience leading paid social strategy and execution
Required Skills:
- Proven leadership experience with a focus on developing and leveraging the capabilities of a high-performing team
- Demonstrated experience building out detailed paid social strategies and tactics, preferably in the financial services sector
- Strong analytical, creative, and organizational skills
- Demonstrated experience with ad platforms such as Meta, YouTube, Reddit, LinkedIn, TikTok, and SnapChat
Preferred Skills:
- Media Agency experience and Adobe Analytics skill
- Financial services experience
ASSUMPTION: Candidates with relevant industry experience and a proven track record of success in paid social strategy will be prioritized.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a Manager, Paid Social Strategy role in Toronto, Canada)
Benefits:
- Flexible working arrangements - 100% remote, hybrid, and in office options
- Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
- Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
- Parental leave top-up to 100% of your salary for a period of 25 weeks
- Up to $650 for home office equipment
- Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
- Diversity and inclusion programs, including an active network of Employee Resource Groups
- Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation
Working Hours: 35-40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 1987
Company Description:
- Fidelity Canada has been helping Canadian investors build better financial futures for over 35 years
- The company offers individuals and institutions a range of trusted investment portfolios and services and is committed to finding new and better ways to help clients
- Fidelity Canada is part of a broader group of companies, collectively known as “Fidelity Investments”, one of the world’s largest providers of financial services
- The company employs over 1,600 full-time employees in offices across the country, headquartered in Toronto with regional offices in Montreal, Calgary, and Vancouver
Company Specialties:
- Investment Management
- Financial Services
- Mutual Funds
- Financial Planning
- Retirement
- Asset Management
- Financial Education
- Market Commentary
- and Institutional
Company Website: http://www.fidelity.ca
ASSUMPTION: Working at Fidelity Canada offers opportunities for professional growth and development in a dynamic and inclusive work environment.
📊 Role Analysis
Career Level: Mid-career to senior-level role
Reporting Structure: This role reports directly to the Director of Advertising and works closely with various internal teams and agency partners
Work Arrangement: Hybrid with a flexible schedule, allowing for a combination of remote and on-site work
Growth Opportunities:
- This role offers the opportunity to lead a high-performing team and drive strategic initiatives in paid social media
- Candidates can expect to gain experience working with senior leadership and contributing to the company's overall marketing strategy
- There may be opportunities for career progression within the marketing department or other areas of the business
ASSUMPTION: This role provides a unique opportunity to make a significant impact on the company's paid social media presence and contribute to its overall business success.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Toronto Office, Canada
Geographic Context:
- Toronto is the capital city of the province of Ontario and the largest city in Canada
- The city is known for its diverse cultural scene, vibrant neighborhoods, and numerous attractions
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Flexible, with the ability to work remotely and on-site as needed
ASSUMPTION: Candidates should be comfortable working in a hybrid work environment and be able to commute to the Toronto office as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with senior leadership
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and quantitative skills
- Leadership and team management abilities
- Communication and presentation skills
- Industry-specific knowledge and experience
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of paid social media trends and best practices
- Showcase your ability to manage budgets, monitor performance, and deliver insights
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
ATS Keywords: Paid Social Strategy, Campaign Optimization, Budget Management, Team Leadership, Analytical Skills, Creative Development, Audience Targeting, Project Management, Social Media Platforms, Performance Metrics, Collaboration, Communication, Market Research, Content Marketing, Digital Marketing, Adobe Analytics
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring team and the candidate's qualifications.
🛠 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Inclusion
- Accountability
Work Style:
- Fidelity Canada values a diverse and inclusive work environment
- The company encourages collaboration, open communication, and continuous learning
- Fidelity Canada offers flexible work arrangements to support work-life balance
Self-Assessment Questions:
- How do your personal values align with Fidelity Canada's core values?
- Describe a time when you had to manage a tight budget and deliver strong performance results
- How do you approach building and maintaining a high-performing team in a dynamic work environment?
ASSUMPTION: Candidates should be prepared to discuss their cultural fit with the company and how their personal values align with Fidelity Canada's core values.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple projects simultaneously
- Candidates may face competition from other experienced professionals in the industry
- The role may require occasional travel to attend industry events or meet with clients
- The hybrid work arrangement may present challenges in maintaining work-life balance
ASSUMPTION: Candidates should be prepared to discuss how they would overcome these potential challenges and maintain a healthy work-life balance.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Social Media Manager position, but with a stronger focus on paid social media strategy and budget management
- Unlike other marketing roles, this position requires a deep understanding of paid social media platforms, trends, and best practices
- Career progression in this role may lead to senior marketing management or director-level positions within the company
ASSUMPTION: Candidates should research similar roles in the industry to better understand the unique aspects of this position and how it compares to other marketing roles.
📝 Sample Projects
- Developing a comprehensive paid social media strategy for a new product launch, including platform-specific tactics and budget allocation
- Optimizing an existing paid social media campaign to improve performance and reduce costs
- Managing a team to create and execute a series of paid social media ads for a rebranding campaign
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid social media team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for the company, and how can I contribute to its success?
- What opportunities are there for professional development and growth within the marketing department or other areas of the business?
- How does the company support work-life balance, especially for employees working in a hybrid arrangement?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for the interview process by researching the company, the role, and common interview questions
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the position, be prepared to discuss your salary expectations and benefits requirements
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
