📌 Core Information
🔹 Job Title: Manager, Partnerships
🔹 Company: Learfield
🔹 Location: Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Sports, Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Atlanta or assigned territory)
🚀 Job Overview
Key aspects of this role include:
- Managing university accounts and client relationships in an assigned territory.
- Developing and executing annual plans to increase licensed product sales.
- Analyzing licensee bases and identifying growth opportunities.
- Renewing agency agreements and extending partnership terms.
- Planning and executing school-specific brand promotions and national marketing campaigns.
- Managing a coordinator on the account team (Power Division only).
- Representing the company professionally at all times and traveling to client campuses and industry events.
ASSUMPTION: This role requires a balance of strategic planning, relationship management, and data analysis to drive licensed product sales and maintain strong client relationships.
📋 Key Responsibilities
✅ Serve as the primary communication conduit between clients and internal CLC departments.
✅ Oversee the development and execution of external annual plans for increasing licensed product sales.
✅ Analyze universities’ licensee bases to determine trends and opportunities for growth.
✅ Participate in the renewal process to successfully renew agency agreements and extend partnership terms.
✅ Assist in planning, concepting, and executing school-specific brand promotions and broader national marketing campaigns.
✅ Manage a coordinator on the account team and communicate responsibilities, tasks, and projects (Power Division only).
✅ Travel to client campuses and local areas to understand key marketplaces important to the expansion of clients’ brands.
ASSUMPTION: The responsibilities of this role may vary depending on the size and complexity of the client's brand and the specific needs of the territory.
🎯 Required Qualifications
Education: Four-year college degree or equivalent work experience
Experience: At least 2 years of experience in account management, customer service, trademark licensing, sports, and/or a marketing-related field.
Required Skills:
- Strong interpersonal skills and ability to forge long-lasting relationships with diverse people/client base.
- Strong organizational skills, including attention to detail and the ability to project manage and multi-task.
- Strong communication skills (listening, written, oral), including comfort level in presenting to large groups, executives, and senior administrators.
- Ability to navigate data analytical systems and formulate strategies and solution ideas based on insights.
- Ability to lead, manage, and motivate people (Power Manager only).
- Proficient in Microsoft Outlook, Word, Excel, and PowerPoint.
Preferred Skills:
- Experience in the sports industry or collegiate trademark licensing.
- Fluency in a second language (Spanish, for example, may be beneficial for certain territories).
ASSUMPTION: The preferred skills listed are not required but would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a Manager, Partnerships role with 2-5 years of experience in the sports industry)
Benefits:
- Medical, Dental, Vision, Health Savings Account, Life Insurance, and Other Insurance Plans
- Flexible Paid Time Off (including Parental Leave), Paid Holidays
- 401(k), Short/Long Term Disability
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for travel and client needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Learfield operates in the spectator sports industry, focusing on collegiate trademark licensing, media, data, and technology services.
Company Size: Learfield has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Learfield was founded in 1981 and is headquartered in Plano, TX, with offices across the country.
Company Description:
- Learfield is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events.
- The company offers its partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across its digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services.
- Learfield's passionate team members are grounded in the company's values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun.
Company Specialties:
- Collegiate trademark licensing
- Media and content services
- Data-driven solutions
- Brand management and marketing
- Multimedia rights strategies
- NIL expertise
- Ticketing and fundraising services
Company Website: https://www.learfield.com/
ASSUMPTION: Learfield's focus on collegiate sports and live events provides a unique and engaging work environment for candidates passionate about sports and marketing.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the company.
Reporting Structure: The Manager, Partnerships reports directly to the Senior Director, Partnerships and oversees a Coordinator on the account team (Power Division only).
Work Arrangement: This role is hybrid, with the position based in Atlanta or within the geographic region of the assigned territory. Travel is required, with approximately 25% of time spent traveling to client campuses and industry events.
Growth Opportunities:
- Advancement to Senior Manager or Director level positions within Learfield.
- Expanding responsibilities and client base as the candidate demonstrates success in the role.
- Gaining experience in various aspects of collegiate trademark licensing, marketing, and account management.
ASSUMPTION: The growth opportunities listed are not guaranteed but are potential paths for candidates who excel in the role and demonstrate a strong work ethic.
🌍 Location & Work Environment
Office Type: Learfield's Atlanta office is a professional, collaborative environment with a focus on teamwork and open communication.
Office Location(s): 2400 Dallas Parkway, Suite 500, Plano, TX 75093 (headquarters); Atlanta, GA (regional office)
Geographic Context:
- The Atlanta office is located in the heart of the city, providing easy access to public transportation, dining, and entertainment options.
- Atlanta is a major hub for sports and live events, offering numerous opportunities for networking and professional development.
- The region's diverse population and cultural landscape provide a rich environment for building relationships and understanding client needs.
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for travel and client needs.
ASSUMPTION: The work environment at Learfield's Atlanta office is dynamic and engaging, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Senior Director, Partnerships
- Background check and offer extension
Key Assessment Areas:
- Interpersonal and communication skills
- Organizational skills and attention to detail
- Data analysis and problem-solving abilities
- Understanding of the sports industry and collegiate trademark licensing
Application Tips:
- Tailor your resume to highlight relevant experience in account management, customer service, trademark licensing, sports, and/or marketing.
- Prepare for behavioral interview questions that focus on your ability to manage client relationships, analyze data, and develop strategic plans.
- Research Learfield and the collegiate trademark licensing industry to demonstrate your enthusiasm and understanding of the role.
ATS Keywords: Account Management, Client Relationships, Data Analysis, Strategic Planning, Marketing, Sports Industry, Collegiate Trademark Licensing, Microsoft Office
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Data analytical systems (specific tools may vary depending on the role and territory)
- Project management tools (specific tools may vary depending on the role and territory)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the territory and the client base.
👔 Cultural Fit Considerations
Company Values:
- Build Trust
- Be Fans of One Another
- Power Tomorrow
- Create & Connect Communities
- Have Fun
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to client needs
- Data-driven and strategic in decision-making
Self-Assessment Questions:
- Do you possess strong interpersonal skills and enjoy building long-lasting relationships with diverse people/client base?
- Are you comfortable navigating data analytical systems and formulating strategies based on insights?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with others to achieve common goals?
ASSUMPTION: Candidates who align with Learfield's company values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple client relationships and priorities simultaneously
- Navigating complex data sets and identifying trends and opportunities for growth
- Adapting to the unique needs and preferences of each client and territory
- Balancing travel requirements with personal and family commitments
ASSUMPTION: The potential challenges listed are not exhaustive and may vary depending on the specific needs of the territory and the client base.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on collegiate trademark licensing and the unique needs of the sports industry.
- Industry-specific context: The collegiate trademark licensing industry is dynamic and ever-evolving, requiring candidates to stay up-to-date with trends and best practices.
- Career path comparison: Success in this role may lead to advancement opportunities within Learfield, such as Senior Manager or Director level positions.
ASSUMPTION: The comparison points listed are not exhaustive and may vary depending on the specific needs of the role and the candidate pool.
📝 Sample Projects
- Developing and executing an annual plan to increase licensed product sales for a mid-sized university client
- Analyzing a large licensee base to identify trends and opportunities for growth in the Southeast region
- Planning and executing a school-specific brand promotion event for a Power Five conference member
ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the specific needs of the territory and the client base.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader organizational structure and strategy for Learfield?
- What are the most challenging aspects of this role, and how have previous managers approached them?
- What opportunities are there for growth and advancement within Learfield?
- How does Learfield support work-life balance for its employees?
ASSUMPTION: The key questions listed are not exhaustive and may vary depending on the specific needs of the role and the candidate.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in account management, customer service, trademark licensing, sports, and/or marketing.
- Prepare a cover letter that explains your interest in the role and your qualifications for success.
- If applicable, prepare examples or a portfolio showcasing your relevant experience and skills.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
