Manager, Performance Creative Strategy

📌 Core Information

🔹 Job Title: Manager, Performance Creative Strategy

🔹 Company: Wpromote

🔹 Location: Remote, United States

🔹 Job Type: Full Time

🔹 Category: Advertising Services

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing performance-centric integrated creative campaigns for mid-tier clients
• Managing client relationships and communicating effectively
• Collaborating with design teams and generating client buy-in on concepts and strategy
• Managing client's monthly creative budget and ensuring optimal allocation
• Contributing to creative strategy development for new business prospects
• Reviewing performance data and using learnings to inform future campaign execution
• Staying current on emerging formats, channels, and growth opportunities
• Supporting creative needs across various digital platforms
• Identifying opportunities to improve the Performance Creative service

ASSUMPTION: This role requires a balance of creative and strategic thinking, with a strong focus on performance-driven campaigns and client management.

📋 Key Responsibilities

✅ Developing performance-centric integrated creative campaigns for mid-tier clients, adapting their brand identity and guidelines into audience-specific messaging aligned with channel best practices

✅ Supporting client relationships and communicating effectively to build client confidence through clear and timely responses

✅ Collaborating on monthly briefs with the design team and helping to generate client buy-in on concepts and strategy to develop static and video asset libraries media buyers can use for testing

✅ Assisting in managing the client's monthly creative budget to ensure optimal allocation towards performance-driving assets

✅ Contributing to creative strategy development for new business prospects under guidance from senior team members

✅ Reviewing performance data and using learnings to inform future campaign execution with support from senior colleagues

✅ Participating in testing roadmap development to ensure iterations are backed by data and logic

✅ Managing creative production timelines to ensure client deliverables are met on schedule

✅ Staying current on emerging formats, channels, and growth opportunities to contribute to compelling brand-response campaigns

✅ Supporting creative needs across Paid Social, Programmatic, YouTube, Display and Amazon services

✅ Identifying opportunities to improve our Performance Creative service with guidance from senior team members

✅ Participating in internal trainings and cross-departmental initiatives

ASSUMPTION: This role involves a mix of creative and strategic tasks, requiring a strong understanding of performance creative and the ability to manage client relationships effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: At least 2+ years of experience in client-facing roles managing creative deliverables, with at least 1 year of agency experience

Required Skills:

• Strong communication skills for client presentations and relationship management
• Ability to handle client situations with appropriate escalation when needed
• Creative eye and experience contributing to performance-driven creative campaigns
• Understanding of the marketing funnel and its application to paid media platforms
• Ability to analyze media testing within FB Ads Manager and review data from platforms such as Snapchat, TikTok, and YouTube
• Understanding of the key elements that make effective ads across different industries
• Knowledge of effective copywriting and text overlay strategies for different audiences and campaign objectives
• Experience supporting new business pitches and existing client growth initiatives

Preferred Skills:

• Existing relationships with talent, colleagues, vendors, and external network
• Basic design or editing experience
• Familiarity with creative automation tools and platforms

ASSUMPTION: Candidates with a strong background in client management, performance creative, and data analysis will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The anticipated annual salary for this role ranges from $72,500 to $85,000, based on factors such as skills, experience, education, certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. Individual pay within that range can vary due to skills, experience, and available budget.

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Parental leave
• Professional development opportunities
• Employee discounts and perks

Working Hours: This role requires a standard workweek of 40 hours, with some flexibility for remote work. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's compensation structure. Actual compensation may vary based on the factors listed above.

📌 Applicant Insights

🔍 Company Context

Industry: Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands in the advertising services industry.

Company Size: Wpromote has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Wpromote was founded in 2001 and has since grown to become a leading independent marketing agency.

Company Description:

• Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands.
• The company believes every client, including legacy enterprise brands, category leaders, and fast-growing DTCs, can maximize the business impact of media with the right outcomes-driven partner.
• Wpromote's holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by its Challenger culture, deep business intelligence, and predictive Polaris platform.
• To stay ahead of the rapid evolution of commerce and consumer behavior, Wpromote puts data-driven testing and experimentation at the heart of its organization and delivery model so its clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem.

Company Specialties:

• Paid Search & Media
• Creative Services
• SEO
• Earned Social
• Content Marketing
• Feed Management
• Paid Social
• Facebook Advertising
• Email Marketing
• Display Advertising
• Strategy
• Local
• Mobile
• Google Analytics Consulting
• and Digital Intelligence

Company Website: wpromote.com

ASSUMPTION: Wpromote's focus on challenging convention and driving growth for its clients makes it an attractive option for candidates seeking a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in client-facing roles managing creative deliverables and at least 1 year of agency experience.

Reporting Structure: The Manager, Performance Creative Strategy will report directly to the Creative Director and work closely with the design team, media buyers, and other stakeholders to develop and execute creative campaigns.

Work Arrangement: This role offers the flexibility to work remotely, with some exclusions. Wpromote has office hubs in El Segundo, CA; Chicago, IL; New York, NY; and Dallas, TX, where employees can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person.

Growth Opportunities:

• As Wpromote continues to grow, there may be opportunities for the Manager, Performance Creative Strategy to take on additional responsibilities or move into a leadership role.
• The company offers professional development opportunities to help employees grow their skills and advance their careers.
• Wpromote's focus on data-driven testing and experimentation provides opportunities for employees to learn and apply new skills in a dynamic and innovative environment.

ASSUMPTION: Candidates who are proactive, innovative, and eager to learn will have the best opportunities for growth and success in this role.

🌍 Location & Work Environment

Office Type: Wpromote has office hubs in El Segundo, CA; Chicago, IL; New York, NY; and Dallas, TX, with remote work options available for most states within the US.

Office Location(s): 2100 East Grand Avenue, First Floor, El Segundo, CA 90245, US; 125 S Wacker Dr, Suite 2150, Chicago, IL 60606, US; 6060 N. Central Expy, Suite 350, Dallas, TX 77005, US; 2525 Robinhood St, Houston, Texas 77005, US; 650 California St, FL 7, San Francisco, California 94108, US; 41 Pinelawn Rd, Garden Level, Melville, New York 11747, US; 246 5th Ave, 3rd floor, New York, New York 10001, US

Geographic Context:

• Wpromote's office hubs are located in major metropolitan areas with access to public transportation and various amenities.
• The company offers remote work options, allowing employees to work from the comfort of their own homes or other locations with a reliable internet connection.
• Wpromote's remote work policy allows for greater flexibility and work-life balance, while still providing opportunities for in-person collaboration and learning at the company's office hubs.

Work Schedule: This role requires a standard workweek of 40 hours, with some flexibility for remote work. The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: Wpromote's office hubs and remote work options provide employees with a flexible and dynamic work environment that caters to various preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Creative challenge or case study presentation
• Final interview with the Creative Director and other team members

Key Assessment Areas:

• Creative portfolio and presentation skills
• Client management and communication skills
• Understanding of performance creative and data-driven decision-making
• Problem-solving and strategic thinking
• Cultural fit and alignment with Wpromote's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a creative portfolio or case study that demonstrates your ability to develop performance-driven creative campaigns
• Research Wpromote's clients and industry to show your understanding of the company's focus and target audience
• Practice common interview questions and be prepared to discuss your creative process, client management approach, and data-driven decision-making skills

ATS Keywords: Performance Creative, Creative Strategy, Client Management, Data Analysis, Social Media, Campaign Development, Budget Management, Communication Skills, Creative Production, Digital Marketing, Testing Roadmap, Emerging Formats, Collaboration, Copywriting, Video Production, Design

ASSUMPTION: Candidates who are proactive, innovative, and eager to learn will have the best opportunities for success in the interview process and beyond.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Google Workspace (Google Docs, Sheets, Slides)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (Asana, Trello, JIRA)
• Social media platforms (Facebook, Instagram, TikTok, Snapchat, YouTube)
• Paid advertising platforms (Facebook Ads Manager, Google Ads, LinkedIn Ads)
• Data analysis tools (Google Analytics, Tableau, Power BI)

ASSUMPTION: Candidates should have experience with creative software, project management tools, and data analysis platforms relevant to the role and industry.

👔 Cultural Fit Considerations

Company Values:

• Challenging Convention
• Accelerating Growth
• Data-Driven Decisions
• Collaborative & Inclusive
• Continuous Learning
• Accountable & Transparent
• Fun & Passionate

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and innovative
• Focused on results and continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working with data and using it to inform creative decisions?
• Do you enjoy collaborating with others and contributing to a team-oriented culture?
• Are you eager to learn and adapt to new tools, technologies, and industry trends?
• Do you have a passion for challenging convention and driving growth for clients?

ASSUMPTION: Candidates who align with Wpromote's values and work style will be most successful in this role and contribute to the company's culture of innovation, collaboration, and continuous learning.

⚠️ Potential Challenges

• Managing multiple client relationships and creative projects simultaneously may require strong organizational skills and time management
• Working with data and analyzing performance metrics may be challenging for candidates without a strong background in data analysis or marketing
• Balancing creative and strategic responsibilities may require a strong understanding of both disciplines and the ability to switch between them effectively
• Occasional overtime or weekend work may be required to meet project deadlines, which could impact work-life balance for some candidates

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to manage their time, prioritize tasks, and balance multiple responsibilities effectively.

📈 Similar Roles Comparison

• This role is similar to other Manager, Performance Creative Strategy positions in the advertising industry, but may have unique requirements or responsibilities based on the specific company and its clients
• Wpromote's focus on challenging convention and driving growth for clients sets it apart from other agencies in the industry
• Candidates with experience in similar roles at other agencies may find the transition to Wpromote to be relatively seamless, but should still be prepared to adapt to the company's unique culture and work environment

ASSUMPTION: Candidates with experience in similar roles at other agencies may have an advantage in the application process, but should still be prepared to demonstrate their understanding of Wpromote's unique value proposition and approach to performance creative.

📝 Sample Projects

• Developing a performance-driven creative campaign for a mid-tier retail client, including audience-specific messaging, channel-specific assets, and a testing roadmap to optimize results
• Managing a client's monthly creative budget and allocating resources towards high-performing assets to maximize ROI
• Collaborating with the design team to create a static and video asset library for a new product launch, including brand guidelines and channel-specific best practices
• Analyzing performance data and using insights to inform future campaign execution and improve overall campaign performance

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their approach to performance creative, client management, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the typical creative process for a performance-driven campaign at Wpromote?
• How does Wpromote approach client management and communication to build strong relationships and drive results?
• What is the company's approach to data-driven decision-making and how is it integrated into the creative process?
• How does Wpromote support the growth and development of its employees, particularly in this role?
• What is the work-life balance like for this role, and how does Wpromote support employees in maintaining a healthy work-life balance?

ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of Wpromote's approach to performance creative, client management, and data-driven decision-making, as well as the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a creative portfolio or case study that demonstrates your ability to develop performance-driven creative campaigns
• Research Wpromote's clients and industry to show your understanding of the company's focus and target audience
• Practice common interview questions and be prepared to discuss your creative process, client management approach, and data-driven decision-making skills
• Follow up with the hiring manager one week after your final interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.