📌 Core Information
🔹 Job Title: Manager, Performance Marketing
🔹 Company: Tecovas
🔹 Location: Austin, TX
🔹 Job Type: On-site
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Required to be based in Austin, TX)
🚀 Job Overview
Key aspects of this role include:
- Strategic ownership of performance marketing across core digital platforms
- Leadership in driving customer acquisition and optimizing performance channels
- Cross-functional collaboration with Brand, Creative, Retail, and Analytics teams
- Budget management and forecasting aligned with company-wide ROAS goals
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing high-volume paid media campaigns to drive successful performance marketing outcomes.
📋 Key Responsibilities
✅ Lead the end-to-end strategy, planning, and execution of Google, Meta, Tik Tok, and other paid media channels
✅ Own media budget allocation across channels, aligning with ROAS targets and customer growth objectives
✅ Define the performance media roadmap across evergreen campaigns, seasonal launches, and market-specific initiatives
✅ Identify and pilot brand-right new acquisition channels, campaign types, and creative formats to unlock incremental growth
✅ Collaborate with Brand and Creative to shape a high-performing performance creative strategy
✅ Work closely with Retail, Merchandising, and Product Marketing to launch regionally and seasonally relevant campaigns
✅ Set KPIs and forecast performance, providing executive-level reporting with actionable insights
✅ Build strong internal narratives around media impact and budget recommendations, influencing senior stakeholders
✅ Lead a high-performing team (if applicable) and support broader performance marketing talent development
ASSUMPTION: This role requires a hands-on approach to managing performance marketing campaigns while also leading and mentoring team members.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 5+ years of experience in performance marketing, preferably with e-commerce
Required Skills:
- Minimum 3 years of direct experience managing high-volume Paid Social campaigns, specifically on Facebook and Instagram
- High proficiency in Microsoft Excel or Tableau
- Experience with Google Analytics or Adobe Analytics
- Aptitude to understand Tecovas' customer and become an expert in the brand
- Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products
- Proven ability to translate performance data into actionable insights using quantitative analysis
Preferred Skills:
- Experience with Google Ads and Bing Ads
- Knowledge of Tik Tok Ads and other emerging paid media channels
- Familiarity with programmatic display retargeting and loyalty channels
ASSUMPTION: Candidates with a strong background in performance marketing, experience in managing high-volume paid social campaigns, and a data-driven mindset are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager, Performance Marketing role in Austin, TX)
Benefits:
- Insurance plans that pay 79-90% of your health premium coverage and 100% of your dental & vision insurance coverage for your family/dependents
- 401(k) match
- Paid Parental Leave
- Flexible PTO policy
- Corporate wellness program
- Competitive salary
- Eligibility to participate in Corporate Bonus Program
- Generous employee discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Manager, Performance Marketing role in Austin, TX, with consideration for the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Tecovas operates in the Retail Apparel and Fashion industry, focusing on Western footwear, workwear, apparel, and accessories. The company has experienced rapid growth since its founding in 2015 and serves customers through its website, retail stores, and select wholesale partners.
Company Size: Tecovas has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Tecovas was founded in 2015 and is headquartered in Austin, TX.
Company Description:
- Tecovas brings the spirit of the West to the modern consumer, handcrafting high-quality Western boots, apparel, and accessories
- The company aims to make the world's best Western boots and sell them at a fair price
- Tecovas focuses on providing excellent customer service and creating a seamless shopping experience
Company Specialties:
- Western footwear
- Workwear
- Apparel
- Accessories
Company Website: https://www.tecovas.com/
ASSUMPTION: Tecovas' focus on quality, customer service, and Western-inspired products sets it apart in the retail apparel industry.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the SVP, Ecommerce.
Reporting Structure: The Manager, Performance Marketing will lead a team (if applicable) and collaborate with cross-functional stakeholders, including Brand, Creative, Retail, Merchandising, Product Marketing, and Analytics.
Work Arrangement: This role requires on-site work at Tecovas' headquarters in Austin, TX.
Growth Opportunities:
- Potential for career advancement within the Marketing department or broader organization
- Opportunities to expand skills and knowledge in performance marketing, team leadership, and cross-functional collaboration
- Chance to contribute to Tecovas' continued growth and success in the retail apparel industry
ASSUMPTION: This role offers opportunities for professional growth and development within Tecovas' Marketing team and broader organization.
🌍 Location & Work Environment
Office Type: Tecovas' headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 1500 S Congress Ave, Austin, Texas 78704, US
Geographic Context:
- Austin, TX is known for its vibrant culture, live music scene, and outdoor activities
- The city offers a diverse range of neighborhoods and a strong job market
- Austin has a humid subtropical climate, with mild winters and hot summers
Work Schedule: Full-time, with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and project deadlines)
ASSUMPTION: Tecovas' office environment encourages collaboration and innovation, while Austin, TX provides a dynamic and enjoyable work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or virtual screening interview
- Virtual "on-site" interviews, including case studies or presentations
- Final interview with the hiring manager or other senior stakeholders
Key Assessment Areas:
- Performance marketing strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration and communication
- Budget management and forecasting
- Leadership and team management skills
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Tecovas' brand and customer base
- Prepare for case studies or presentations by researching Tecovas' competitors and identifying opportunities for growth
- Follow up after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Performance Marketing, Digital Marketing, Paid Media, Google Ads, Social Media Advertising, Data Analysis, Project Management, Cross-Functional Collaboration, Customer Acquisition, Budget Management, Creative Strategy, Attribution Modeling, Team Leadership, Communication Skills, Audience Development, Test-and-Learn Framework
ASSUMPTION: Tecovas' hiring process is thorough and designed to assess candidates' skills and cultural fit for the role and company.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads (Facebook, Instagram)
- Tik Tok Ads
- Microsoft Excel or Tableau
- Google Analytics or Adobe Analytics
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are commonly used in performance marketing campaigns and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Grit: Tecovas values perseverance and determination in the face of challenges
- Speed: The company prioritizes swift decision-making and execution
- Clear Vision: Tecovas maintains a clear and ambitious vision for its future growth and success
Work Style:
- Collaborative: Tecovas encourages cross-functional collaboration and teamwork
- Data-driven: The company relies on data and insights to inform decision-making and strategy
- Adaptable: Tecovas is open to feedback and willing to pivot when necessary
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable making data-driven decisions and pivoting when necessary?
- Do you have a clear vision for your career and the ability to communicate it effectively?
ASSUMPTION: Candidates who align with Tecovas' values and work style are more likely to succeed in this role and contribute to the company's continued growth.
⚠️ Potential Challenges
- Managing high-volume paid media campaigns across multiple platforms
- Balancing strategic planning and day-to-day execution
- Collaborating effectively with cross-functional stakeholders
- Adapting to a fast-paced, growing organization
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to balance strategic thinking with tactical execution.
📈 Similar Roles Comparison
- Unlike other performance marketing roles, this position requires on-site work in Austin, TX
- Tecovas' focus on Western-inspired products sets it apart from other retail apparel brands
- This role offers opportunities for career advancement within Tecovas' Marketing team and broader organization
ASSUMPTION: Candidates should consider Tecovas' unique brand, company culture, and growth opportunities when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a full-funnel media strategy to drive customer acquisition and sales for a new product launch
- Optimizing paid media campaigns to improve ROAS and reduce CAC across multiple channels
- Collaborating with cross-functional teams to launch regionally and seasonally relevant campaigns, tailored to specific markets and customer segments
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Manager, Performance Marketing role at Tecovas.
❓ Key Questions to Ask During Interview
- How does Tecovas measure the success of its performance marketing campaigns, and what KPIs are most important?
- What is the team structure and dynamic within the Marketing department, and how does this role fit into the broader organization?
- How does Tecovas foster a data-driven culture, and what tools and platforms are used to support this?
- What opportunities are there for professional growth and development within Tecovas' Marketing team and broader organization?
- How does Tecovas approach work-life balance, and what flexibility is available for employees?
ASSUMPTION: Asking these questions will help candidates better understand Tecovas' performance marketing strategy, company culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant performance marketing experience and achievements
- Write a cover letter that demonstrates your understanding of Tecovas' brand and customer base, and explains why you are a strong fit for this role
- Prepare for case studies or presentations by researching Tecovas' competitors and identifying opportunities for growth
- Follow up after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
