📌 Core Information
🔹 Job Title: Manager, Performance Marketing - Olympic & Paralympic Games
🔹 Company: On Location
🔹 Location: NY-New York - Park Ave South
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-09
🔹 Experience Level: 3-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving paid acquisition campaigns for the Milano Cortina 2026 and Los Angeles 2028 Olympics
- Optimizing return on ad spend (ROAS) and efficiently allocating media budgets across multiple regions
- Collaborating with marketing, creative, and analytics teams to maximize revenue, fan engagement, and brand awareness
- Developing and executing performance marketing strategies across Paid Search and Paid Social
ASSUMPTION: This role requires a high level of analytical thinking, expertise in audience segmentation, and experience managing high-profile marketing campaigns.
📋 Key Responsibilities
✅ Create, execute, and optimize global performance marketing campaigns across Paid Search (Google Ads, Bing Ads), Paid Social (Facebook, Instagram, TikTok, X, LinkedIn, YouTube) and emerging platforms to drive ticket sales, fan engagement, and event awareness
✅ Oversee and optimize campaign budgets, ensuring efficient allocation to maximize ROAS while meeting CPA and conversion targets
✅ Continuously monitor and adjust bidding strategies, ad placements, and hyper-personalized audience targeting to improve performance in real-time
✅ Collaborate with the Data Analytics team to analyze campaign performance, identify trends, and make data-backed recommendations for optimization
✅ Provide real-time insights and performance forecasts to inform key stakeholders and adjust strategies based on event demands and audience expectations
✅ Utilize Google Analytics 4 (GA4), Looker, Tableau, and other data visualization tools to track success metrics and identify opportunities for growth
✅ Troubleshoot discrepancies, QA ad operations, and ensure compliance with global privacy regulations while maintaining seamless execution and tracking
✅ Develop sophisticated audience segmentation strategies using behavioral data, psychographics, and real-time intent signals, tailoring ads across countries, demographics, languages, and devices
✅ Lead A/B testing initiatives on ad creatives, messaging, landing pages, and targeting strategies to continuously improve CTR, CPA, and conversion rates
✅ Collaborate closely with creative teams to ensure ad content is data-driven, locally relevant, and aligned with IOC brand guidelines
✅ Conduct competitive benchmarking to evaluate Olympics campaigns relative to industry trends and identify opportunities for increased visibility and engagement
✅ Monitor market-specific trends, aligning campaign strategies with regional behaviors and sales goals
✅ Work cross-functionally with marketing, analytics, and creative teams to align performance marketing efforts with broader business goals
ASSUMPTION: This role involves a high degree of collaboration and data-driven decision making to maximize the success of marketing campaigns for major sporting events.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5+ years in performance marketing with a key focus on Paid Search and Paid Social campaigns
Required Skills:
- Proficiency with platforms such as Google Ads, Bing Ads, META Ads Manager, and TikTok Ads
- Strong analytical skills with experience in A/B testing, data analysis, and performance reporting, ideally on an international scale
- Excellent written and verbal communication skills, able to convey complex insights and campaign performance to cross-functional teams and stakeholders
- Ability to work in a fast-paced, high-stakes environment, managing multiple campaigns across regions and adjusting strategies based on data insights and event demands
Preferred Skills:
- Experience with global analytics tools like Google Analytics, Adobe Analytics, or similar
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the entertainment industry or working with major sporting events may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $71,625 - $95,500 annually
Benefits:
- Health Care
- Retirement
- Vacation
- Paid Time Off
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the company's current hiring range for this position and may vary depending on job-related qualifications, knowledge, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: On Location is a global leader in premium experiential hospitality, offering ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, fashion, and culture. The company is an official partner and/or service provider to over 150 iconic rights holders, such as the IOC (the Milano Cortina 2026 and Los Angeles 2028 Olympic Games), FIFA, NFL, NCAA, UFC, WWE, and PGA of America.
Company Size: On Location is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: On Location is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.
Company Description:
- On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events
- The company owns and operates a number of its own unique experiences, transforming dynamic live events into lifetime memories
- On Location is committed to providing locally competitive rewards packages, including base rate along with short- and long-term incentives, growth and developmental opportunities, and robust benefits
Company Specialties:
- Premium experiential hospitality
- Ticketing
- Curated guest experiences
- Live event production
- Travel management
Company Website: onlocationexp.com
ASSUMPTION: On Location's extensive experience and partnerships with major sporting events and rights holders make it an attractive employer for professionals in the entertainment and sports industries.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.
Reporting Structure: The Performance Marketing Manager reports directly to the Sr. Director of Digital Marketing and works closely with marketing, creative, and analytics teams.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the employee's needs.
Growth Opportunities:
- Potential advancement to a senior or director-level role within the marketing department
- Expansion of responsibilities to include additional regions or events
- Cross-functional collaboration with other departments to gain a broader understanding of the business and identify new opportunities
ASSUMPTION: This role offers significant growth potential for candidates with strong performance marketing skills and a proven track record of success in driving revenue and engagement for major sporting events.
🌍 Location & Work Environment
Office Type: On Location's headquarters is located in New York City, with additional offices and event locations worldwide.
Office Location(s): NY-New York - Park Ave South
Geographic Context:
- New York City is a major global hub for entertainment, finance, and technology industries
- The Park Avenue South office is conveniently located in Midtown Manhattan, close to public transportation and popular attractions
- The city offers a diverse range of cultural, culinary, and recreational experiences
Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible or hybrid work arrangements depending on the company's policies and the employee's needs.
ASSUMPTION: On Location's headquarters in New York City provides employees with access to a vibrant and dynamic work environment, as well as numerous professional networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and relevant team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Performance marketing expertise and campaign management skills
- Analytical and data-driven decision-making abilities
- Collaboration and communication skills
- Cultural fit and alignment with On Location's values and mission
Application Tips:
- Highlight relevant performance marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of On Location's business and the specific requirements of the role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work under pressure
- Research On Location's recent marketing campaigns and be prepared to discuss your ideas for improving their performance
ATS Keywords: Performance Marketing, Paid Search, Paid Social, Google Ads, Bing Ads, META Ads Manager, TikTok Ads, A/B Testing, Data Analysis, Campaign Optimization, Event Marketing, Olympic Games, Paralympic Games
ASSUMPTION: On Location's interview process is designed to assess candidates' technical skills, cultural fit, and ability to thrive in a fast-paced, high-stakes environment.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- META Ads Manager
- TikTok Ads
- Google Analytics 4 (GA4)
- Looker
- Tableau
- Adobe Analytics (or similar)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to create, execute, and optimize performance marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Excellence: On Location strives to deliver exceptional experiences and results for its clients and partners
- Innovation: The company encourages creativity and continuous improvement in all aspects of its business
- Collaboration: On Location fosters a culture of teamwork and cross-functional collaboration to drive success
- Integrity: The company upholds the highest ethical standards in all its interactions with clients, partners, and employees
Work Style:
- Fast-paced and dynamic, with a focus on meeting tight deadlines and achieving exceptional results
- Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement
- Collaborative and team-oriented, with a focus on working closely with cross-functional teams to achieve common goals
- Adaptable and flexible, with the ability to pivot quickly in response to changing market conditions and event demands
Self-Assessment Questions:
- Do you have a proven track record of driving revenue and engagement for major sporting events or similar high-profile campaigns?
- Are you comfortable working in a fast-paced, high-stakes environment and managing multiple campaigns simultaneously?
- Do you possess strong analytical skills and the ability to make data-driven decisions to optimize campaign performance?
- Are you able to collaborate effectively with cross-functional teams and stakeholders to align performance marketing efforts with broader business goals?
ASSUMPTION: Candidates who demonstrate a strong fit with On Location's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to work extended hours or be on-call during major events
- The high-stakes environment may involve managing significant budgets and delivering critical results for high-profile clients and partners
- The role may require candidates to travel domestically and internationally to attend events and manage on-site marketing operations
- The competitive nature of the performance marketing landscape may necessitate continuous learning and adaptation to new tools, technologies, and best practices
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to navigate them effectively in order to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on driving performance marketing campaigns for the Olympic and Paralympic Games, requiring a deep understanding of the specific challenges and opportunities presented by these major sporting events
- Compared to other performance marketing roles, this position offers a higher degree of visibility and impact, as well as the opportunity to work with a diverse range of global clients and partners
- Career progression in this role may involve transitioning to a senior or director-level position within the marketing department, or exploring opportunities in related fields such as event management, sponsorship activation, or hospitality services
ASSUMPTION: Candidates should carefully consider the unique aspects of this role and how they align with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a comprehensive performance marketing strategy for the Milano Cortina 2026 Olympics, including Paid Search, Paid Social, and emerging platform campaigns to drive ticket sales, fan engagement, and brand awareness
- Optimizing campaign budgets and bidding strategies to maximize ROAS and meet CPA and conversion targets for the Los Angeles 2028 Olympics
- Collaborating with creative teams to develop locally relevant and data-driven ad content for the Olympic Games, ensuring compliance with IOC brand guidelines and regional market trends
ASSUMPTION: These sample projects illustrate the types of initiatives candidates may be expected to undertake in this role, highlighting the importance of data-driven decision making, cross-functional collaboration, and a deep understanding of the Olympic Games and their unique marketing challenges and opportunities.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and budget for a major performance marketing campaign for the Olympic Games?
- How does On Location approach competitive benchmarking and market trend analysis to inform campaign strategies for the Olympics?
- What tools and technologies does On Location use to track and optimize campaign performance in real-time?
- How does On Location collaborate with creative teams to ensure ad content is data-driven, locally relevant, and aligned with IOC brand guidelines?
- What opportunities exist for growth and development within the marketing department and related fields at On Location?
ASSUMPTION: Asking these questions can help candidates better understand the specific requirements and challenges of the role, as well as the company's approach to performance marketing and career development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through On Location's careers page
- Tailor your resume to highlight your relevant performance marketing experience and achievements
- Write a cover letter that demonstrates your understanding of On Location's business and the specific requirements of the role
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work under pressure
- Research On Location's recent marketing campaigns and be prepared to discuss your ideas for improving their performance
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
