Manager, Product Management, Commercialization, Consumer Acquisition & Engagement (CA&E) - Product Marketing

📌 Core Information

🔹 Job Title: Manager, Product Management, Commercialization, Consumer Acquisition & Engagement (CA&E) - Product Marketing

🔹 Company: Mastercard

🔹 Location: Buenos Aires, Buenos Aires, Ciudad Autónoma de, Argentina

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Driving the growth of Mastercard’s CA&E services across the South LAC region.
• Developing innovative marketing, loyalty, and personalization strategies.
• Overseeing sales enablement and creating tailored product narratives.
• Collaborating with clients on end-to-end services and solution delivery.

ASSUMPTION: This role likely involves frequent regional travel and face-to-face meetings with clients, given its focus on B2C and B2B lifecycle management.

📋 Key Responsibilities

✅ Drive the expansion of the CA&E business by constructing differentiated go-to-market strategies.

✅ Analyze market trends to position Mastercard’s services effectively.

✅ Develop and distribute sales tools and training for stakeholders.

✅ Customize product messaging for diverse markets and customer segments.

✅ Support key client RFPs and create scalable go-to-market strategies.

ASSUMPTION: This role will require close collaboration with cross-functional teams to ensure that all messaging and product implementations align with Mastercard’s global objectives.

🎯 Required Qualifications

Education: Not specified

Experience: Extensive experience in product management, particularly in dynamic markets such as banking, fintech, or retail.

Required Skills:

• Strong business acumen and leadership skills
• Expertise in loyalty and digital marketing
• Data-driven mindset with analytical skills

Preferred Skills:

• International and matrixed organizational experience
• Exceptional networking and communication skills

ASSUMPTION: The role may prefer candidates with MBA or similar advanced degrees from top universities due to the strategic nature of the position.

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Comprehensive health and wellness programs
• Opportunities for professional development
• Flexible work arrangements to promote work-life balance

Working Hours: 40 hours per week with the possibility of additional hours during peak periods

ASSUMPTION: Compensatory flexibility and bonuses may be provided given the seniority of the role and its strategic importance.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, focusing on digital payments and commerce

Company Size: 10,001+ employees, providing a large network and extensive resources for growth

Founded: 1966, with a rich history in payment technology innovation

Company Description:

• Serves 200+ countries and territories
• Empowers people through secure, simple, and smart technology
• Builds sustainable economies and partnerships

Company Specialties:

• Global digital payments
• Innovative mobile payment solutions
• Advanced processing technologies

Company Website: http://www.mastercard.com

ASSUMPTION: The company offers strong networking opportunities and stability typical of large enterprises, coupled with innovative projects.

📊 Role Analysis

Career Level: Senior management with strategic oversight responsibilities

Reporting Structure: Directly leading regional teams with a report to executive management

Work Arrangement: Primarily on-site with potential for regional travel

Growth Opportunities:

• Leadership roles in global markets
• Advancement to executive positions
• Exposure to complex international projects

ASSUMPTION: The role involves significant visibility within Mastercard, providing a platform for high-impact contributions and career growth.

🌍 Location & Work Environment

Office Type: Modern corporate setting equipped for collaboration and innovation

Office Location(s): Buenos Aires, with strong connectivity to South LAC regional offices

Geographic Context:

• Buenos Aires as a hub for commerce in Latin America
• Central location enabling easy access to regional markets
• Vibrant local culture supporting diverse talent acquisition

Work Schedule: Standard business hours with flexibility required for client engagement

ASSUMPTION: The work environment supports diverse cultural initiatives, promoting inclusivity and collaboration across regional teams.

💼 Interview & Application Insights

Typical Process:

• Initial screening and resume review
• Technical interviews focusing on product management expertise
• Leadership and strategic vision assessments

Key Assessment Areas:

• Strategic planning and innovative solutions
• Leadership capabilities and team management
• Market knowledge and client relationship building

Application Tips:

• Highlight experience in digital payments and fintech
• Showcase leadership and strategic project successes
• Emphasize adaptability and regional knowledge

ATS Keywords: Product Management, Digital Marketing, Loyalty Solutions, Strategic Planning, Leadership

ASSUMPTION: Candidates should be prepared for in-depth discussions on industry trends and Mastercard’s role within the global market space.

🛠️ Tools & Technologies

• CRM and Marketing Automation Platforms
• Data Analytics and Business Intelligence tools
• Customer Engagement and Personalization software

ASSUMPTION: The role requires proficiency in digital marketing tools and technological adaptability to support innovative solution deployment.

👔 Cultural Fit Considerations

Company Values:

• Innovative thinking and global impact
• Commitment to sustainability and diversity
• Client-centered solutions and partnership focus

Work Style:

• Collaborative and team-oriented
• Flexible to manage regional differences
• Proactive problem-solving approach

Self-Assessment Questions:

• How do you drive innovation in product management?
• What is your experience with international markets?
• How do you handle cross-functional team dynamics?

ASSUMPTION: Candidates need to exhibit a high level of emotional intelligence and cultural awareness to thrive in Mastercard’s diverse environment.

⚠️ Potential Challenges

• Managing diverse regional client expectations
• Aligning global strategies with local execution
• Navigating complex regulatory environments in various jurisdictions
• Balancing innovation with risk management

ASSUMPTION: The challenges listed may require candidates to bring expertise in international business strategy and regulatory understanding.

📈 Similar Roles Comparison

• Roles in tech-driven firms with a focus on digital markets
• Positions involving direct client engagement in localized markets
• Jobs requiring strategic oversight of product marketing initiatives

ASSUMPTION: This role compares well with senior digital marketing positions in global enterprises that value innovation and strategic growth.

📝 Sample Projects

• Creating a regional go-to-market strategy for a new digital product launch
• Developing loyalty programs for key clients in the fintech space
• Implementing customer personalization platforms for enhanced engagement

ASSUMPTION: Projects likely focus on leveraging Mastercard’s global capabilities and localizing successful strategies to the South LAC market.

❓ Key Questions to Ask During Interview

• What strategies does Mastercard prioritize in consumer acquisition?
• How is performance in this role evaluated?
• How does this position align with Mastercard’s overall growth goals?
• What are the immediate goals for this role within the first six months?
• How does Mastercard support ongoing professional development?

ASSUMPTION: These questions are designed to provide insights into the strategic priorities and developmental opportunities within Mastercard.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mastercard careers page
• Ensure your resume highlights relevant industry experience
• Prepare for potential assessments or project presentations
• Follow up with a thank you note post-interview
• Stay informed about Mastercard's latest services and market trends

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.