Manager - Product Management, Marketing Services

📌 Core Information

🔹 Job Title: Manager - Product Management, Marketing Services

🔹 Company: Mastercard

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing long-term product strategy and go-to-market plans for customer acquisition and engagement initiatives across APAC
• Building differentiated digital marketing solutions leveraging data and martech capabilities for multiple customer segments
• Managing product P&L, operations, and business cases
• Fostering strong internal and external partnerships to address key business challenges and opportunities

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams and stakeholders.

📋 Key Responsibilities

✅ Support the development and execution of long-term product strategy and go-to-market plans for customer acquisition and engagement initiatives across APAC

✅ Build differentiated digital marketing solutions leveraging data and martech capabilities for multiple customer segments

✅ Manage product P&L, operations, and business cases

✅ Build market intelligence, capture customer feedback, and contribute to marketing thought leadership in the evolving marketing landscape

✅ Foster strong internal and external partnerships to address key business challenges and opportunities across acquisition and spend optimization initiatives for clients

ASSUMPTION: This role involves a mix of strategic planning, hands-on product management, and stakeholder engagement.

🎯 Required Qualifications

Education: Post Graduate/MBA in Marketing or Business

Experience: 5-10 years of experience in digital marketing, with a focus on martech and data-driven strategies

Required Skills:

• Digital Marketing
• Mar-tech
• Data Analysis
• Stakeholder Management
• Product Management
• Customer Experience
• Marketing Strategy
• Performance Management
• CRM
• Integrated Marketing

Preferred Skills:

• Experience managing marketing products
• Advanced Power-point skills
• Collaboration and risk-taking mindset

ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on martech and data-driven strategies, as well as proven experience in performance management and CRM.

💰 Compensation & Benefits

Salary Range: Based on experience and market conditions, the estimated salary range for this role in Kuala Lumpur is RM 250,000 - RM 350,000 per year.

Benefits:

• Competitive benefits package
• Opportunities for professional growth and development
• Global exposure and networking opportunities

Working Hours: Full-time position with standard business hours, Monday to Friday

ASSUMPTION: The salary range is an estimate based on market conditions and the experience level required for this role. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global digital payments and technology industry, with a focus on secure, simple, smart, and accessible transactions.

Company Size: Mastercard is a large organization with over 10,000 employees worldwide, providing ample opportunities for collaboration and growth.

Founded: Mastercard was founded in 1966 and has since grown to become a leading global payments technology company.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide
• Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Combines technology, innovation, partnerships, and networks to deliver unique products and services

Company Specialties:

• Global digital payments/commerce
• Technology and innovative mobile payment solutions
• Processing and data analytics

Company Website: www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and focus on digital payments provide unique opportunities for growth and exposure in this role.

📊 Role Analysis

Career Level: This role is a management-level position, offering opportunities for strategic decision-making and team leadership.

Reporting Structure: The role reports to the VP, Consumer Acquisition and Engagement Product Head, Asia Pacific, and works closely with the global Marketing Services Product team.

Work Arrangement: This is an on-site role based in Kuala Lumpur, with potential for hybrid or remote work arrangements based on business needs.

Growth Opportunities:

• Potential for career progression within the Marketing Services team or broader Mastercard organization
• Opportunities to work on high-impact projects and drive business growth
• Exposure to diverse customer segments and markets across APAC

ASSUMPTION: This role offers strong potential for career growth and development within the Marketing Services team and the broader Mastercard organization.

🌍 Location & Work Environment

Office Type: Mastercard's Kuala Lumpur office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 3 Fraser Street, Level 17, Duo Tower, Singapore 189352

Geographic Context:

• Kuala Lumpur is a vibrant, multicultural city with a thriving business ecosystem
• Malaysia is a strategic hub for regional business operations and expansion
• The office is located in the heart of the city, offering easy access to amenities and public transportation

Work Schedule: Standard business hours, Monday to Friday, with potential for flexible work arrangements based on business needs

ASSUMPTION: The Kuala Lumpur office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final round with the hiring manager or senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Stakeholder management and communication skills
• Cultural fit and alignment with Mastercard's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Mastercard's business and the Marketing Services team's objectives
• Prepare examples of your past achievements in digital marketing, product management, and stakeholder engagement

ATS Keywords: Digital Marketing, Mar-tech, Data Analysis, Stakeholder Management, Product Management, Customer Experience, Marketing Strategy, Performance Management, CRM, Integrated Marketing, Collaboration, Presentation Skills, Market Intelligence, Thought Leadership, Business Case Development, Operations Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, stakeholder management abilities, and cultural fit with Mastercard's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to ourselves
• Innovating for our customers
• Collaborating and delivering excellence

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you embody Mastercard's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in your role or project?
• How do you approach building and maintaining strong relationships with stakeholders?

ASSUMPTION: Candidates should demonstrate a strong alignment with Mastercard's values and a collaborative, adaptable work style to succeed in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders with competing priorities and expectations
• Keeping up with the fast-paced and evolving digital marketing landscape
• Balancing strategic planning with day-to-day product management tasks
• Adapting to a global work environment with diverse cultural norms and time zones

ASSUMPTION: Candidates should be prepared to navigate complex stakeholder relationships, adapt to change, and manage competing priorities in this role.

📈 Similar Roles Comparison

• This role focuses more on strategic product management and less on day-to-day tactical execution compared to related positions
• Mastercard's global presence and scale provide unique opportunities for growth and exposure in this role
• Career progression in this role could lead to senior product management or leadership positions within the Marketing Services team or broader Mastercard organization

ASSUMPTION: This role offers unique opportunities for growth and exposure within Mastercard's global organization, with potential for career progression in product management or leadership.

📝 Sample Projects

• Developing and executing a go-to-market plan for a new digital marketing solution in the APAC region
• Conducting market research and analysis to identify trends and opportunities in the digital marketing landscape
• Managing the product P&L and business case for an existing marketing services offering

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and stakeholder-focused nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• Can you describe the most significant challenges facing the Marketing Services team in the APAC region and how this role will address them?
• How does this role collaborate with other teams and stakeholders within Mastercard to drive business growth and customer engagement?
• What opportunities are there for professional growth and development within the Marketing Services team and broader Mastercard organization?
• How does Mastercard support work-life balance and employee well-being in this role?
• Can you provide an example of a successful marketing services product launch or initiative, and what factors contributed to its success?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role's responsibilities, the organization's priorities, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your past achievements in digital marketing, product management, and stakeholder engagement
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.