📌 Core Information
🔹 Job Title: Manager, Product Marketing
🔹 Company: Prudential plc
🔹 Location: Hong Kong
🔹 Job Type: Full-time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing efforts for successful launches and revamps
- Collaborating with cross-functional teams to develop customer-friendly marketing materials
- Managing external creative agencies and maintaining product materials
- Implementing promotional campaigns and responding to stakeholder requests
- Monitoring team budget and handling payment settlements
ASSUMPTION: This role requires a balance of creativity, project management, and stakeholder communication skills. It involves working with both internal teams and external agencies to deliver high-quality marketing materials within tight deadlines.
📋 Key Responsibilities
✅ Play a key role in the implementation of product launch/revamp projects, ensuring all product launch materials are delivered on time and in good quality
✅ Develop compelling product propositions and communicate key benefits in clear and customer-friendly language
✅ Lead external creative agencies/editors to develop impactful and professional materials supported by user-friendly content and layout development
✅ Take charge of product maintenance projects by working closely with relevant teams to update materials within the agreed timeline
✅ Craft and implement promotion campaigns, both tactical and product promotions, in good quality
✅ Respond promptly to stakeholders’ requests and actively seek possible solutions
✅ Monitor team budget and handle payment settlement
ASSUMPTION: This role involves a mix of strategic planning, creative development, and operational execution. Successful candidates will be able to balance big-picture thinking with attention to detail and a strong customer focus.
🎯 Required Qualifications
Education: University graduate in Marketing, Communication, Business, or a related field
Experience: Minimum 7 years of related experience gained in the financial or life insurance industry, with basic knowledge on life insurance products
Required Skills:
- Solid experience in developing customer-friendly communications materials and organizing product launch campaigns
- Highly customer-focused with strong ability to understand customers’ needs and translate internal-facing and technical information to customer-friendly language
- Excellent written communication skills in English, traditional and simplified Chinese
- Proven experience in driving collateral design to professional quality
- Excellent project management and organizational skills
- Ability to work independently and collaborate effectively with stakeholders
Preferred Skills:
- Familiarity with AI tools for desktop research and content creation
- Proficient in PC skills, including MS Word, Excel, PowerPoint, and Chinese Word Processing
- Ability to handle multiple tasks simultaneously and meet tight deadlines in a fast-paced and dynamic environment
- Detail-oriented and with a can-do spirit, willing to take initiative and learn new skills
ASSUMPTION: Given the role's focus on customer communication and project management, candidates with a strong background in marketing, excellent written communication skills, and proven experience in product launches are most likely to succeed.
💰 Compensation & Benefits
Salary Range: HKD 800,000 - 1,200,000 per annum (Based on industry standards for a manager-level role in Hong Kong's financial services sector)
Benefits:
- Competitive benefits package
- Opportunities for professional development and career growth
- Health and wellness programs
Working Hours: Full-time position with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM), with flexibility for project demands
ASSUMPTION: Salary range is estimated based on industry standards for a manager-level role in Hong Kong's financial services sector. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, with a focus on insurance and asset management
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for career growth
Founded: 1848, with a rich history and established reputation in the financial services industry
Company Description:
- Prudential has been providing familiar, trusted financial security to people for over 175 years
- Headquartered in Hong Kong with dual primary listings on the Stock Exchange of Hong Kong and the London Stock Exchange
- Serves around 65,000 average monthly active agents and more than 200 bank partners
Company Specialties:
- Life insurance
- Asset management
- Retirement and investment solutions
Company Website: www.prudentialplc.com
ASSUMPTION: Prudential's extensive history and large employee base suggest a well-established company culture and ample opportunities for professional development.
📊 Role Analysis
Career Level: Managerial, with potential for growth into senior roles within the marketing department or related functions
Reporting Structure: This role reports directly to the Head of Product Marketing and may oversee junior marketing team members or external agencies
Work Arrangement: On-site, with the possibility of occasional remote work for specific tasks or projects
Growth Opportunities:
- Advancement to senior marketing roles within Prudential
- Expansion into related functions, such as brand management or corporate communications
- International assignments, given Prudential's global presence
ASSUMPTION: This role offers growth potential within Prudential's marketing department and related functions, as well as opportunities for international exposure.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with collaborative workspaces and amenities
Office Location(s): One Island East, 59/F, 18 Westlands Road, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant and dynamic business environment
- The office is located in the Eastern District, offering easy access to public transportation and nearby amenities
- The city's multicultural atmosphere provides ample opportunities for networking and professional growth
Work Schedule: Standard office hours with flexibility for project demands, including occasional overtime during peak periods
ASSUMPTION: The office location in Hong Kong's Eastern District offers a convenient and vibrant work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews, potentially including a case study or presentation
Key Assessment Areas:
- Candidates' understanding of the role and its responsibilities
- Communication and presentation skills
- Problem-solving abilities and strategic thinking
- Cultural fit and alignment with Prudential's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your product marketing work, including successful launches or campaigns
- Research Prudential's company culture and values to demonstrate your fit
ATS Keywords: Product Marketing, Project Management, Customer Focus, Content Creation, Campaign Development, Budget Management, Stakeholder Communication, AI Tools, PC Skills, Bilingual Communication
ASSUMPTION: Prudential's application process is likely to be competitive, with a focus on assessing candidates' relevant experience, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Chinese Word Processing software
- AI tools for desktop research and content creation (e.g., Frase, BrightEdge, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Chinese Word Processing software. Familiarity with AI tools and project management platforms is beneficial but not always required.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Respect
- Excellence
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on delivering high-quality outcomes
Self-Assessment Questions:
- Do you have a strong customer focus and the ability to translate complex information into clear and engaging content?
- Are you comfortable working in a dynamic and fast-paced environment, with the ability to manage multiple tasks and meet tight deadlines?
- Do you possess strong communication skills and the ability to collaborate effectively with stakeholders at all levels?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Prudential's company values and a work style that is collaborative, adaptable, and results-driven.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of internal stakeholders with those of external creative agencies
- Adapting to changes in project scope or priorities
- Working in a fast-paced and dynamic environment with tight deadlines
ASSUMPTION: This role presents challenges related to project management, stakeholder communication, and adaptability in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on project management and stakeholder communication
- Within Prudential, this role may differ from other marketing positions in its focus on product launches and revamps, rather than brand management or corporate communications
- Career progression may involve moving into senior marketing roles within Prudential or related functions, such as brand management or corporate communications
ASSUMPTION: This role differs from other product marketing positions in its emphasis on project management and stakeholder communication, and offers growth opportunities within Prudential's marketing department and related functions.
📝 Sample Projects
- Leading a successful product launch campaign, including the development of customer-friendly marketing materials and the coordination of external creative agencies
- Managing a product revamp project, involving the update of multiple marketing materials and the maintenance of brand consistency
- Implementing a tactical promotion campaign, targeting a specific customer segment and driving product adoption
ASSUMPTION: These sample projects illustrate the role's focus on product marketing, project management, and customer communication, as well as the need to work effectively with both internal teams and external agencies.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch or revamp process and my role in it?
- How does this role collaborate with other marketing teams and departments within Prudential?
- What are the most important qualities you're looking for in a candidate for this position?
- How does Prudential support the professional development and growth of its employees?
- What is the expected timeline for this role, and what are the key priorities in the first 30, 60, and 90 days?
ASSUMPTION: These interview questions aim to provide insight into the role's day-to-day responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your product marketing work, including successful launches or campaigns
- Research Prudential's company culture and values to demonstrate your fit
- Follow up with the hiring manager or HR department one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
