🔹 Job Title: Manager - Product Marketing
🔹 Company: SaaS Labs US Inc.
🔹 Location: Noida, Uttar Pradesh, India
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and excellent communication abilities to succeed.
✅ Own the go-to-market (GTM) strategy and execution for all product launches in partnership with the Product team
✅ Develop and refine the positioning and messaging for each product launch, ensuring they stand out in a competitive market. Collaborate closely with product management to align marketing strategies with product roadmaps and launches
✅ Research the market, share competitive intelligence, and build battle cards, pitch decks, and one-pagers required to support pipeline growth and drive conversions for each launch
✅ Own the process of gathering and analyzing customer feedback, market, and competitive data to inform product development and marketing strategies. Utilize insights to create compelling, data-driven narratives that drive engagement and adoption
✅ Create and oversee the creation of compelling content such as product pages, blogs, videos, and articles to support feature launches
✅ Track, analyze, and report on the performance and impact of each launch to executive leadership, with continuous improvement recommendations
✅ Manage a team of 3-5 experienced product marketers
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
Education: Bachelor's degree in Marketing, Engineering, Computer Science, or a related field
Experience: 7+ years of experience in global SaaS marketing for SMB and mid-market businesses
Required Skills:
Preferred Skills:
ASSUMPTION: Given the experience level and team management aspect of this role, candidates should have a proven track record in product marketing and team leadership.
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for a similar role and experience level)
Benefits:
Working Hours: Full-time, Monday to Friday, with some flexibility for team meetings and project deadlines
ASSUMPTION: The salary range is an estimate based on industry standards for a similar role and experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
Industry: Software Development, specifically SaaS (Software as a Service)
Company Size: 201-500 employees (Medium-sized company, offering opportunities for growth and collaboration)
Founded: 2016 (Established company with a history of innovation and growth)
Company Description:
Company Specialties:
Company Website: http://saaslabs.co
ASSUMPTION: SaaS Labs is a well-established company in the SaaS industry, offering opportunities for growth and collaboration in a dynamic work environment.
Career Level: Mid-level to Senior (Based on experience requirements and team management responsibilities)
Reporting Structure: This role reports directly to the VP of Marketing or a similar executive position
Work Arrangement: On-site, with some flexibility for team meetings and project deadlines
Growth Opportunities:
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader SaaS Labs organization.
Office Type: Modern, collaborative workspace with a global team spread across 6 countries
Office Location(s): Noida, Uttar Pradesh, India (3260 Hillview Ave, Palo Alto, California, USA)
Geographic Context:
Work Schedule: Full-time, Monday to Friday, with some flexibility for team meetings and project deadlines
ASSUMPTION: The work environment at SaaS Labs is dynamic, collaborative, and offers opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, GTM Strategy, Market Research, Content Creation, Data Analysis, Team Management, Customer Advocacy, Communication, Storytelling, A/B Testing, Segmentation Analysis, Performance Tracking, Entrepreneurial Approach, Collaboration, Writing, Editing
ASSUMPTION: The interview process at SaaS Labs is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.
ASSUMPTION: The tools and technologies listed are commonly used in product marketing roles and may vary depending on the company's specific needs and preferences.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: SaaS Labs values candidates who are innovative, customer-focused, collaborative, and open to continuous learning and feedback.
ASSUMPTION: These challenges are inherent to the role and the SaaS industry, and successful candidates will have the skills and experience to navigate them effectively.
ASSUMPTION: While this role shares similarities with other product marketing roles, the specific context and opportunities for growth may vary depending on the company and its products.
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives a Manager, Product Marketing might undertake in this role.
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess their fit for the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.