A

Manager, Product Marketing

AffiniPay
Full-time
On-site
Austin, Texas, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Product Marketing

πŸ”Ή Company: AffiniPay

πŸ”Ή Location: Austin, Texas

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Embedded Software Products

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading audience and team initiatives to drive growth and success
  • Developing positioning and messaging frameworks that resonate with SMB professionals
  • Executing go-to-market strategies for product launches, ensuring alignment across departments
  • Collaborating cross-functionally to influence roadmap prioritization and drive customer-centric decision-making
  • Mentoring and developing product marketers to build a high-performing team

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, collaborative environment. The ideal candidate will have a proven track record in B2B SaaS product marketing and experience leading teams.

πŸ“‹ Key Responsibilities

βœ… Act as the company’s expert on your audience segmentβ€”needs, language, buying triggers

βœ… Create an audience roadmap that ties growth targets to marketing initiatives, including quarterly OKRs for your segment

βœ… Hire, mentor, and develop 1-3 product marketers; provide ongoing feedback and career guidance

βœ… Support team meeting agendas that drive accountability and knowledge sharing

βœ… Craft and refine value propositions for existing and new solutions, tools, and early-stage concepts

βœ… Translate technical capabilities into crisp, benefit-first narratives that resonate with SMB professionals in your audience segment

βœ… Create and document positioning and messaging frameworks and ensure internal and external touchpoints reflect them

βœ… Support qualitative and quantitative research: customer interviews, win/loss reviews, usage analytics, community sentiment, packaging and pricing, etc.

βœ… Convert findings into clear recommendations that shape product roadmaps and campaign themes

βœ… Own the full GTM plan for launches from audience definition through enablement and post-launch measurement

βœ… Align Product, Sales, Customer Success, and Marketing on objectives, timelines, and success metrics

βœ… Maintain reusable launch playbooks that shorten time-to-market and enforce message discipline

βœ… Develop master message guides, pitch decks, battlecards, and role-based objection handling

βœ… Partner with content, demand gen, and digital teams to produce high-impact assets

βœ… Equip cross-functional partners with concise narratives that tie product capabilities to business outcomes

βœ… Identify champions and curate proof points: case studies, testimonials, peer reviews, etc.

βœ… Support onboarding, retention, and expansion programs with outcome-oriented messaging and in-product copy

βœ… Act as the β€œchief communicator” for your audience and product scopeβ€”driving clarity, urgency, and alignment across the organization

βœ… Influence roadmap prioritization by bringing a customer-obsessed perspective to Product leadership

ASSUMPTION: This role requires strong leadership, communication, and analytical skills. The ideal candidate will be comfortable working with data, collaborating cross-functionally, and driving strategic initiatives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years in B2B SaaS product marketing, with 2+ years leading people or cross-functional pods

Required Skills:

  • Proven success driving end-to-end GTM for new solutions in high-growth environments
  • Demonstrated ability to translate complex capabilities into memorable, outcome-focused stories
  • Track record of turning customer and market data into strategic recommendations and measurable programs
  • Exceptional written and verbal communication; comfortable presenting to executives and customers alike
  • Analytical mindset: fluent in market sizing, funnel metrics, and financial impact
  • Experience with SMB and professional services audiences highly preferred

Preferred Skills:

  • Experience with fintech or embedded software products
  • Familiarity with the legal, accounting, architectural, engineering, or construction industries

ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS product marketing, with a proven track record in driving go-to-market strategies and leading teams.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager, Product Marketing role in Austin, TX)

Benefits:

  • Fully covered medical, dental, and vision coverage
  • Pet insurance
  • Flexible paid time off policy
  • 401K with company match
  • Mid-year and end-of-year bonuses
  • Equity options for all full-time employees
  • Health wellness program
  • Parental resources, including 16 weeks of paid time off for primary caregivers
  • Professional development opportunities
  • Matching gift program and organized activities focused on donations, volunteerism, and supporting local communities
  • Diversity and inclusion initiatives
  • In-office experience at headquarters in Austin and San Diego, including free lunch delivery, fully stocked kitchen, and sweet surprises

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Product Marketing role in Austin, TX. The actual salary may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: AffiniPay operates in the embedded software products industry, focusing on professional services payments and practice management software for legal, accounting, architectural, engineering, and construction firms.

Company Size: AffiniPay is a mid-sized company with 201-500 employees, providing ample opportunities for growth and collaboration.

Founded: AffiniPay was founded in 2005 and has since grown to become a leading fintech company, recognized as one of the fastest-growing companies in the U.S. for 13 years in a row.

Company Description:

  • AffiniPay is a leading fintech company based out of Austin, Texas
  • The company specializes in professional services payments and practice management software for various industries
  • AffiniPay's products serve over one hundred thousand users and are noted for their innovation and customer-centric approach

Company Specialties:

  • Merchant service provider
  • Specializes in associations and non-profits
  • Member benefit programs
  • LawPay products and services for the legal community
  • PCI compliance

Company Website: http://www.affinipay.com

ASSUMPTION: AffiniPay is a well-established fintech company with a strong focus on innovation and customer success. The company's size and industry provide ample opportunities for growth and collaboration.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive cross-functional initiatives.

Reporting Structure: The Manager, Product Marketing will report directly to the Vice President of Marketing and will be responsible for leading a team of 1-3 product marketers.

Work Arrangement: This role is on-site, with the opportunity to work from the company's headquarters in Austin, Texas.

Growth Opportunities:

  • Potential to grow into a senior leadership role within the marketing department
  • Opportunities to expand the team and take on additional responsibilities
  • AffiniPay's fast-paced growth provides numerous internal mobility opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: AffiniPay's headquarters in Austin, Texas, offers a modern, collaborative work environment with state-of-the-art facilities and amenities.

Office Location(s): 3700 N Capital of Texas Highway, Suite 300, Austin, TX 78746, US

Geographic Context:

  • Austin, Texas, is a vibrant, growing city with a strong tech industry and a high quality of life
  • The city is known for its live music scene, outdoor activities, and diverse cultural attractions
  • Austin is centrally located in the U.S., making it an ideal hub for a growing tech company

Work Schedule: The standard work schedule is Monday through Friday, 8:30 AM to 5:30 PM, with a one-hour lunch break.

ASSUMPTION: AffiniPay's headquarters in Austin, Texas, provides a modern, collaborative work environment with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Talent Acquisition team
  • Technical assessment or case study presentation
  • On-site or video interview with the hiring manager and team members
  • Final interview with the Vice President of Marketing
  • Background check and offer extension

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation skills
  • Analytical skills and data-driven decision-making
  • Leadership and team management skills
  • Cultural fit and alignment with AffiniPay's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
  • Research AffiniPay's products, industry, and company culture to demonstrate your enthusiasm and understanding of the role
  • Prepare a portfolio or case study showcasing your product marketing experience and achievements
  • Follow up with the hiring manager or talent acquisition team after your interview to express your interest in the role

ATS Keywords: Product Marketing, B2B SaaS, Go-to-Market Strategy, Audience Insight, Positioning, Messaging, Customer Advocacy, Market Research, Analytical Skills, Communication Skills, Team Leadership, Cross-Functional Collaboration, Content Development, Customer Engagement, Strategic Recommendations

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication, and leadership skills, as well as their cultural fit with AffiniPay's values.

πŸ› οΈ Tools & Technologies

  • Asana or similar project management tools
  • Google Workspace (G Suite) or similar productivity suites
  • Marketo or similar marketing automation platforms
  • Salesforce or similar CRM systems
  • Tableau or similar data visualization tools

ASSUMPTION: The ideal candidate will have experience with project management, marketing automation, CRM, data visualization, and productivity tools relevant to the role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric: AffiniPay prioritizes customer success and uses customer feedback to drive product development and innovation
  • Collaborative: AffiniPay fosters a culture of teamwork and cross-functional collaboration
  • Innovative: AffiniPay encourages creativity, continuous learning, and a growth mindset
  • Accountable: AffiniPay holds its team members responsible for driving results and delivering on commitments
  • Inclusive: AffiniPay values diversity, equity, and inclusion, and strives to create an inclusive work environment for all employees

Work Style:

  • Fast-paced and dynamic, with a focus on driving results and meeting deadlines
  • Collaborative and cross-functional, with a focus on teamwork and knowledge sharing
  • Data-driven and analytical, with a focus on using data to inform decision-making
  • Customer-centric, with a focus on understanding customer needs and preferences
  • Continuously learning and adapting, with a focus on staying up-to-date with industry trends and best practices

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment?
  • Are you comfortable working with data and using it to inform decision-making?
  • Do you have experience leading teams and driving cross-functional initiatives?
  • Are you passionate about customer success and committed to delivering exceptional customer experiences?
  • Do you have a growth mindset and a commitment to continuous learning and improvement?

ASSUMPTION: The ideal candidate will be a strong cultural fit with AffiniPay's values and work style, with a proven track record of driving results in a fast-paced, collaborative environment.

⚠️ Potential Challenges

  • The role requires a strong understanding of the professional services industry and its unique challenges and opportunities
  • AffiniPay's fast-paced growth may present challenges in terms of prioritization and time management
  • The role may require occasional travel to attend industry events, conferences, or client meetings
  • The role may require working with remote team members or stakeholders, presenting unique communication and collaboration challenges

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience navigating the unique challenges and opportunities presented by the professional services industry.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Product Marketing Manager or Director of Product Marketing in a B2B SaaS company, with a focus on go-to-market strategy, audience insight, and messaging
  • However, this role is unique in its focus on the professional services industry and AffiniPay's specific product suite
  • Career progression in this role may lead to a senior leadership position within the marketing department or a broader role within the company

ASSUMPTION: While this role shares similarities with other product marketing roles in B2B SaaS companies, its unique focus on the professional services industry and AffiniPay's specific product suite sets it apart.

πŸ“ Sample Projects

  • Developing a go-to-market strategy for a new product launch, including audience segmentation, messaging, and channel selection
  • Conducting customer interviews and market research to inform product roadmap prioritization and positioning
  • Creating a positioning and messaging framework for an existing product, including customer success stories and competitive differentiation

ASSUMPTION: The ideal candidate will have experience with go-to-market strategy, audience insight, and messaging, with a proven track record of driving product success in a B2B SaaS environment.

❓ Key Questions to Ask During Interview

  • Can you describe the company's product roadmap and how this role will contribute to its success?
  • How does the company support the professional development and growth of its marketing team members?
  • What are the biggest challenges facing the company's products or industry, and how can this role help address them?
  • How does the company measure the success of its product marketing initiatives, and how will this role be held accountable for driving results?
  • What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to its success?

ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions that demonstrate their understanding of the role and the company's goals and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
  • Research AffiniPay's products, industry, and company culture to demonstrate your enthusiasm and understanding of the role
  • Prepare a portfolio or case study showcasing your product marketing experience and achievements
  • Follow up with the hiring manager or talent acquisition team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.