📌 Core Information
🔹 Job Title: Manager, Product Marketing
🔹 Company: AffiniPay
🔹 Location: Austin, Texas
🔹 Job Type: On-site
🔹 Category: Embedded Software Products
🔹 Date Posted: June 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading audience and team initiatives to drive growth and success
- Developing positioning and messaging frameworks that resonate with SMB professionals
- Executing go-to-market strategies for product launches, ensuring alignment across departments
- Collaborating cross-functionally to influence roadmap prioritization and drive customer-centric decision-making
- Mentoring and developing product marketers to build a high-performing team
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, collaborative environment. The ideal candidate will have a proven track record in B2B SaaS product marketing and experience leading teams.
📋 Key Responsibilities
✅ Act as the company’s expert on your audience segment—needs, language, buying triggers
✅ Create an audience roadmap that ties growth targets to marketing initiatives, including quarterly OKRs for your segment
✅ Hire, mentor, and develop 1-3 product marketers; provide ongoing feedback and career guidance
✅ Support team meeting agendas that drive accountability and knowledge sharing
✅ Craft and refine value propositions for existing and new solutions, tools, and early-stage concepts
✅ Translate technical capabilities into crisp, benefit-first narratives that resonate with SMB professionals in your audience segment
✅ Create and document positioning and messaging frameworks and ensure internal and external touchpoints reflect them
✅ Support qualitative and quantitative research: customer interviews, win/loss reviews, usage analytics, community sentiment, packaging and pricing, etc.
✅ Convert findings into clear recommendations that shape product roadmaps and campaign themes
✅ Own the full GTM plan for launches from audience definition through enablement and post-launch measurement
✅ Align Product, Sales, Customer Success, and Marketing on objectives, timelines, and success metrics
✅ Maintain reusable launch playbooks that shorten time-to-market and enforce message discipline
✅ Develop master message guides, pitch decks, battlecards, and role-based objection handling
✅ Partner with content, demand gen, and digital teams to produce high-impact assets
✅ Equip cross-functional partners with concise narratives that tie product capabilities to business outcomes
✅ Identify champions and curate proof points: case studies, testimonials, peer reviews, etc.
✅ Support onboarding, retention, and expansion programs with outcome-oriented messaging and in-product copy
✅ Act as the “chief communicator” for your audience and product scope—driving clarity, urgency, and alignment across the organization
✅ Influence roadmap prioritization by bringing a customer-obsessed perspective to Product leadership
ASSUMPTION: This role requires strong leadership, communication, and analytical skills. The ideal candidate will be comfortable working with data, collaborating cross-functionally, and driving strategic initiatives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years in B2B SaaS product marketing, with 2+ years leading people or cross-functional pods
Required Skills:
- Proven success driving end-to-end GTM for new solutions in high-growth environments
- Demonstrated ability to translate complex capabilities into memorable, outcome-focused stories
- Track record of turning customer and market data into strategic recommendations and measurable programs
- Exceptional written and verbal communication; comfortable presenting to executives and customers alike
- Analytical mindset: fluent in market sizing, funnel metrics, and financial impact
- Experience with SMB and professional services audiences highly preferred
Preferred Skills:
- Experience with fintech or embedded software products
- Familiarity with the legal, accounting, architectural, engineering, or construction industries
ASSUMPTION: The ideal candidate will have a strong background in B2B SaaS product marketing, with a proven track record in driving go-to-market strategies and leading teams.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager, Product Marketing role in Austin, TX)
Benefits:
- Fully covered medical, dental, and vision coverage
- Pet insurance
- Flexible paid time off policy
- 401K with company match
- Mid-year and end-of-year bonuses
- Equity options for all full-time employees
- Health wellness program
- Parental resources, including 16 weeks of paid time off for primary caregivers
- Professional development opportunities
- Matching gift program and organized activities focused on donations, volunteerism, and supporting local communities
- Diversity and inclusion initiatives
- In-office experience at headquarters in Austin and San Diego, including free lunch delivery, fully stocked kitchen, and sweet surprises
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Product Marketing role in Austin, TX. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AffiniPay operates in the embedded software products industry, focusing on professional services payments and practice management software for legal, accounting, architectural, engineering, and construction firms.
Company Size: AffiniPay is a mid-sized company with 201-500 employees, providing ample opportunities for growth and collaboration.
Founded: AffiniPay was founded in 2005 and has since grown to become a leading fintech company, recognized as one of the fastest-growing companies in the U.S. for 13 years in a row.
Company Description:
- AffiniPay is a leading fintech company based out of Austin, Texas
- The company specializes in professional services payments and practice management software for various industries
- AffiniPay's products serve over one hundred thousand users and are noted for their innovation and customer-centric approach
Company Specialties:
- Merchant service provider
- Specializes in associations and non-profits
- Member benefit programs
- LawPay products and services for the legal community
- PCI compliance
Company Website: http://www.affinipay.com
ASSUMPTION: AffiniPay is a well-established fintech company with a strong focus on innovation and customer success. The company's size and industry provide ample opportunities for growth and collaboration.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to drive cross-functional initiatives.
Reporting Structure: The Manager, Product Marketing will report directly to the Vice President of Marketing and will be responsible for leading a team of 1-3 product marketers.
Work Arrangement: This role is on-site, with the opportunity to work from the company's headquarters in Austin, Texas.
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing department
- Opportunities to expand the team and take on additional responsibilities
- AffiniPay's fast-paced growth provides numerous internal mobility opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on additional responsibilities as the company continues to grow.
🌍 Location & Work Environment
Office Type: AffiniPay's headquarters in Austin, Texas, offers a modern, collaborative work environment with state-of-the-art facilities and amenities.
Office Location(s): 3700 N Capital of Texas Highway, Suite 300, Austin, TX 78746, US
Geographic Context:
- Austin, Texas, is a vibrant, growing city with a strong tech industry and a high quality of life
- The city is known for its live music scene, outdoor activities, and diverse cultural attractions
- Austin is centrally located in the U.S., making it an ideal hub for a growing tech company
Work Schedule: The standard work schedule is Monday through Friday, 8:30 AM to 5:30 PM, with a one-hour lunch break.
ASSUMPTION: AffiniPay's headquarters in Austin, Texas, provides a modern, collaborative work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and team members
- Final interview with the Vice President of Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Analytical skills and data-driven decision-making
- Leadership and team management skills
- Cultural fit and alignment with AffiniPay's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
- Research AffiniPay's products, industry, and company culture to demonstrate your enthusiasm and understanding of the role
- Prepare a portfolio or case study showcasing your product marketing experience and achievements
- Follow up with the hiring manager or talent acquisition team after your interview to express your interest in the role
ATS Keywords: Product Marketing, B2B SaaS, Go-to-Market Strategy, Audience Insight, Positioning, Messaging, Customer Advocacy, Market Research, Analytical Skills, Communication Skills, Team Leadership, Cross-Functional Collaboration, Content Development, Customer Engagement, Strategic Recommendations
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication, and leadership skills, as well as their cultural fit with AffiniPay's values.
🛠️ Tools & Technologies
- Asana or similar project management tools
- Google Workspace (G Suite) or similar productivity suites
- Marketo or similar marketing automation platforms
- Salesforce or similar CRM systems
- Tableau or similar data visualization tools
ASSUMPTION: The ideal candidate will have experience with project management, marketing automation, CRM, data visualization, and productivity tools relevant to the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: AffiniPay prioritizes customer success and uses customer feedback to drive product development and innovation
- Collaborative: AffiniPay fosters a culture of teamwork and cross-functional collaboration
- Innovative: AffiniPay encourages creativity, continuous learning, and a growth mindset
- Accountable: AffiniPay holds its team members responsible for driving results and delivering on commitments
- Inclusive: AffiniPay values diversity, equity, and inclusion, and strives to create an inclusive work environment for all employees
Work Style:
- Fast-paced and dynamic, with a focus on driving results and meeting deadlines
- Collaborative and cross-functional, with a focus on teamwork and knowledge sharing
- Data-driven and analytical, with a focus on using data to inform decision-making
- Customer-centric, with a focus on understanding customer needs and preferences
- Continuously learning and adapting, with a focus on staying up-to-date with industry trends and best practices
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have experience leading teams and driving cross-functional initiatives?
- Are you passionate about customer success and committed to delivering exceptional customer experiences?
- Do you have a growth mindset and a commitment to continuous learning and improvement?
ASSUMPTION: The ideal candidate will be a strong cultural fit with AffiniPay's values and work style, with a proven track record of driving results in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- The role requires a strong understanding of the professional services industry and its unique challenges and opportunities
- AffiniPay's fast-paced growth may present challenges in terms of prioritization and time management
- The role may require occasional travel to attend industry events, conferences, or client meetings
- The role may require working with remote team members or stakeholders, presenting unique communication and collaboration challenges
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have experience navigating the unique challenges and opportunities presented by the professional services industry.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager or Director of Product Marketing in a B2B SaaS company, with a focus on go-to-market strategy, audience insight, and messaging
- However, this role is unique in its focus on the professional services industry and AffiniPay's specific product suite
- Career progression in this role may lead to a senior leadership position within the marketing department or a broader role within the company
ASSUMPTION: While this role shares similarities with other product marketing roles in B2B SaaS companies, its unique focus on the professional services industry and AffiniPay's specific product suite sets it apart.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including audience segmentation, messaging, and channel selection
- Conducting customer interviews and market research to inform product roadmap prioritization and positioning
- Creating a positioning and messaging framework for an existing product, including customer success stories and competitive differentiation
ASSUMPTION: The ideal candidate will have experience with go-to-market strategy, audience insight, and messaging, with a proven track record of driving product success in a B2B SaaS environment.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the company support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the company's products or industry, and how can this role help address them?
- How does the company measure the success of its product marketing initiatives, and how will this role be held accountable for driving results?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to its success?
ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions that demonstrate their understanding of the role and the company's goals and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
- Research AffiniPay's products, industry, and company culture to demonstrate your enthusiasm and understanding of the role
- Prepare a portfolio or case study showcasing your product marketing experience and achievements
- Follow up with the hiring manager or talent acquisition team after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
