Manager, Product Marketing

📌 Core Information

🔹 Job Title: Manager, Product Marketing

🔹 Company: Mastercard

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing initiatives to highlight product value and features
• Creating various types of written content for both internal and external stakeholders
• Collaborating with cross-functional teams to ensure consistent messaging
• Using customer feedback and market research to inform content strategies
• Supporting content creation with basic graphic design skills

ASSUMPTION: This role requires a strong background in product marketing, with a focus on content creation and cross-functional collaboration. Experience in graphic design is a plus.

📋 Key Responsibilities

✅ Developing engaging and informative content, including but not limited to:

• Product FAQs, help articles, and knowledge base content
• Tooltips and in-app messaging that guide users effectively
• Slide decks for internal and external presentations
• Web copy for product pages, landing pages, and promotional materials
• Case studies, whitepapers, and customer success stories
• Blog posts and thought leadership articles on industry trends
• Marketing campaigns, email templates, and social media posts
• Event materials such as brochures, flyers, and digital assets

✅ Working closely with the product, design, sales, and customer success teams to ensure messaging is consistent across all channels and resonates with target audiences

✅ Using customer feedback, market research, and analytics to inform content strategies and ensure messaging aligns with customer pain points and needs

✅ Driving the development of a comprehensive content calendar that supports product launches, updates, and ongoing marketing initiatives

ASSUMPTION: The role requires strong writing skills, attention to detail, and the ability to work collaboratively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in product marketing or a related role

Required Skills:

• Excellent written and verbal communication skills in English
• Strong content creation skills, with experience in various content formats
• Basic graphic design skills, with experience using design tools such as Canva or Adobe Creative Suite
• Ability to work collaboratively with cross-functional teams
• Strong analytical skills, with the ability to use data to inform content strategies

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages
• Experience in the payments industry

ASSUMPTION: Candidates with a strong portfolio showcasing their content creation and design skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 150,000 CZK and 250,000 CZK per year, based on industry standards for mid-level product marketing managers in Prague. This estimate is subject to change based on the candidate's experience and qualifications.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Mastercard products and services
• Paid time off and holidays

Working Hours: Full-time, typically Monday-Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global digital payments and commerce industry, with a focus on providing secure, simple, smart, and accessible payment solutions.

Company Size: Mastercard is a large, publicly traded company with over 10,000 employees worldwide. This means that there are ample opportunities for career growth and development within the organization.

Founded: Mastercard was founded in 1966 and has since grown to become one of the leading payment technology companies in the world.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide
• The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Mastercard's technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's global presence and extensive network provide opportunities for international travel and collaboration with diverse teams.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: The Manager, Product Marketing reports directly to the Senior Director, Product Marketing.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• Advancement to a senior-level product marketing role
• Expansion into other areas of marketing or related fields
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: Given Mastercard's large size and global presence, there are numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Mastercard's Prague office is a modern, collaborative workspace with state-of-the-art technology and amenities.

Office Location(s): Na Poříčí 1079, Prague 1, 110 00, Czech Republic

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million
• The city is known for its rich history, vibrant culture, and beautiful architecture
• Prague offers a high quality of life, with affordable housing, excellent healthcare, and a thriving job market

Work Schedule: The standard workweek is Monday-Friday, with core hours from 9:00 AM to 5:00 PM. Some flexibility is available for remote work.

ASSUMPTION: Prague's central location in Europe makes it an ideal base for international travel and collaboration with Mastercard's global teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring team
• Final interview with the senior leadership team

Key Assessment Areas:

• Content creation and design skills
• Collaboration and communication skills
• Analytical and problem-solving skills
• Alignment with Mastercard's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant content creation and design experience
• Include examples of your work, such as blog posts, case studies, or marketing campaigns you've developed
• Prepare for behavioral interview questions that focus on your collaboration and communication skills
• Research Mastercard's company values and be prepared to discuss how your personal values align with the organization's

ATS Keywords: Product marketing, content creation, graphic design, cross-functional collaboration, customer insights, marketing campaigns, brand voice consistency

ASSUMPTION: Mastercard's application process is designed to assess the candidate's fit for the role and the organization's culture, with a focus on skills and experience.

🛠️ Tools & Technologies

• Content creation tools: Microsoft Word, Google Docs, Adobe Creative Suite, Canva
• Marketing automation tools: Marketo, Salesforce Marketing Cloud
• Project management tools: Asana, Trello, Jira
• Collaboration tools: Microsoft Teams, Slack, Google Workspace

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to our roots
• Inventing the future
• Nurturing partnerships
• Committing to our communities

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Innovative and forward-thinking
• Results-focused and action-oriented

Self-Assessment Questions:

• How do your personal values align with Mastercard's company values?
• Can you provide an example of a time when you had to collaborate with a cross-functional team to achieve a common goal?
• How do you stay up-to-date with industry trends and best practices in product marketing?

ASSUMPTION: Mastercard's company culture is highly collaborative, innovative, and focused on delivering exceptional results for both customers and stakeholders.

⚠️ Potential Challenges

• Managing multiple content creation projects simultaneously
• Balancing the needs of various stakeholders, including product, design, sales, and customer success teams
• Keeping up with the fast-paced and ever-evolving payments industry
• Working in a global organization with teams spread across multiple time zones

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt to change.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on graphic design skills and cross-functional collaboration
• In the payments industry, Mastercard is known for its innovative approach to digital payments and commerce, which may require a higher level of technical proficiency
• Career paths in product marketing can vary depending on the organization's size and structure, with opportunities for advancement into senior-level roles or related fields

ASSUMPTION: This role offers a unique opportunity to work at the intersection of content creation, graphic design, and product marketing in the dynamic payments industry.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including blog posts, case studies, and marketing campaigns
• Creating visually appealing and on-brand slide decks for internal and external presentations
• Designing and implementing a customer feedback system to inform content strategies and improve product offerings

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Manager, Product Marketing might work on, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for a new product launch?
• How does the product marketing team collaborate with other departments, such as product, design, sales, and customer success?
• What are the most important qualities you look for in a Manager, Product Marketing candidate?
• How does Mastercard support the professional development and growth of its employees?
• What are the biggest challenges facing the product marketing team in the next 12 months, and how can this role help address them?

ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, the team's dynamics, and the organization's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mastercard careers portal
• Tailor your resume and cover letter to highlight your relevant content creation and design experience, as well as your alignment with Mastercard's company values
• Prepare for your interview by researching Mastercard's company values, industry trends, and the role's key responsibilities
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.