Manager, Product Marketing

📌 Core Information

🔹 Job Title: Manager, Product Marketing

🔹 Company: Tatcha

🔹 Location: San Francisco, California (HQ)

🔹 Job Type: Hybrid (2 days in-office)

🔹 Category: Product Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 6+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading new product innovations and compelling product storytelling
• Collaborating cross-functionally to build and execute Tatcha’s global product portfolio and marketing strategies
• Partnering with various teams to deliver best-in-class innovations that embody the Tatcha experience
• Developing timely, detailed marketing briefs for new product and sampling initiatives
• Supporting the development of key presentations for leadership meetings, global strategy sessions, and product reviews

ASSUMPTION: This role requires a strategic and analytical thinker with strong quantitative skills and the ability to translate data into actionable strategies.

📋 Key Responsibilities

✅ Bring Tatcha’s product stories to life by crafting meaningful narratives that honor the brand’s heritage and resonate with our consumers.

✅ Partner closely with the Director to synthesize consumer insights, sales data, competitive analysis, and global feedback to inform product portfolio strategy and lead product development from ideation to launch.

✅ Identify opportunities to reignite excitement for existing products, driving sustained consumer engagement and brand relevance.

✅ Work cross-functionally with Product Development, Packaging, R&D, Creative, and Operations to deliver best-in-class innovations that embody the Tatcha experience from concept to consumer.

✅ Develop timely, detailed marketing briefs for all new product and sampling initiatives, ensuring alignment across all stakeholders.

✅ Lead the development of promotional product programs to support sales channels and go-to-market strategies.

✅ Proactively anticipate and address developmental and operational challenges throughout the product launch process.

✅ Conduct detailed pricing analyses and make strategic SRP recommendations for core, new, and limited-edition launches.

✅ Manage cost of goods for product launches and identify opportunities for cost efficiencies.

✅ Collaborate with Sales and Demand Planning to provide volume projections and support global forecasting.

✅ Partner with global retailers and regional teams to ensure product strategies are executed and business objectives are achieved.

✅ Develop and distribute launch toolkits and communications for global markets, including launch calendars, pricing, product positioning, and strategic guidance.

✅ Support the development of key presentations for leadership meetings, global strategy sessions, and product reviews.

ASSUMPTION: This role requires strong business acumen, capable of synthesizing data to make sound, consumer-centric decisions.

🎯 Required Qualifications

Education: Bachelor’s degree; MBA a plus.

Experience: 6+ years of experience in Product Marketing, preferably within the prestige beauty industry, focused on skincare, leading the process end to end.

Required Skills:

• Consumer-obsessed with a passion for uncovering unmet needs and crafting product stories that emotionally connect
• Advanced Excel skills
• Agile and self-driven, thriving in a fast-paced, evolving environment
• Strategic and analytical thinker with strong quantitative skills
• Highly collaborative and able to inspire cross-functional partners
• Results-oriented with a focus on delivering growth while upholding brand integrity
• Culturally aware, with the ability to understand market nuances and local consumer needs
• Creative and future-focused, with a natural intuition for emerging trends
• Strong business acumen, capable of synthesizing data to make sound, consumer-centric decisions
• Experience with building a product pipeline and seeing products through from concept, development, and go to market

Preferred Skills:

• Fluency in Japanese

ASSUMPTION: Given the role's focus on the prestige beauty industry and skincare, candidates with relevant industry experience will be prioritized.

💰 Compensation & Benefits

Salary Range: $120,000 to $130,000

Benefits:

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Accident Insurance
• Critical Illness Insurance
• Disability Insurance
• Retirement Savings Plans
• Company Match
• Paid Family Leave
• Education-Related Programs
• Paid Time Off
• Paid Holidays

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on the role's requirements and industry standards for similar positions. The exact base pay is determined by various factors including experience, skills, education, geographic location, and budget.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing

Company Size: 51-200 employees

Founded: Not specified

Company Description:

• Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients.
• The brand's formulation philosophy is informed by the Japanese concept hinou dokon, which means “skin-mind same root”—an acknowledgement of the powerful connection between the skin and the brain.
• Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.
• Tatcha is grateful to support Room to Read’s mission of world change through education. Every purchase supports education equality through a partnership with the leading nonprofit for children's literacy and girls' education.
• In 2019, Tatcha was acquired by Unilever Prestige. A global company based in San Francisco and Tokyo, it is distributed in over 10 countries.

Company Specialties:

• skincare
• online retail
• luxury goods
• natural cosmetics
• beauty
• beauty industry
• eCommerce
• Creative
• and design

Company Website: http://www.tatcha.com

ASSUMPTION: Tatcha's commitment to diversity and inclusion drives its business results and creates a better future for all employees, global consumers, partners, and communities.

📊 Role Analysis

Career Level: Managerial

Reporting Structure: This role reports directly to the Director of Product Marketing.

Work Arrangement: Hybrid (2 days in-office per week)

Growth Opportunities:

• Potential to grow within the Product Marketing team or explore other opportunities within Tatcha's global organization.
• Chance to work on high-impact projects and contribute to the brand's continued success and expansion.

ASSUMPTION: This role offers significant growth potential for the right candidate, given Tatcha's expanding global presence and commitment to innovation.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in-office per week)

Office Location(s): San Francisco, California (HQ)

Geographic Context:

• San Francisco is known for its vibrant culture, diverse neighborhoods, and scenic beauty, offering a high quality of life for its residents.
• The city is also a major hub for the technology industry, providing ample opportunities for professional growth and networking.
• Tatcha's headquarters is located in the heart of San Francisco, offering employees easy access to the city's amenities and attractions.

Work Schedule: Full-time (40 hours/week), with 2 days in-office per week

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives, while still fostering a collaborative and connected work environment.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• In-person or virtual interview with the hiring manager
• Final round interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Product marketing experience and expertise
• Strategic thinking and analytical skills
• Collaboration and communication skills
• Cultural fit and alignment with Tatcha's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration.
• Research Tatcha's brand, products, and values to demonstrate your enthusiasm and cultural fit.
• Be ready to discuss your experience with product launches, marketing campaigns, and cross-functional collaboration.

ATS Keywords: Product Marketing, Beauty Industry, Skincare, Brand Storytelling, Cross-Functional Collaboration, Marketing Strategy, Pricing Analysis, Consumer Insights, Data Analysis, Strategic Thinking, Brand Integrity

ASSUMPTION: Tatcha's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Marketing automation tools (e.g., Mailchimp, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with these tools is preferred, but not required. Tatcha provides training and support to help employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Creativity and innovation
• Collaboration and teamwork
• Integrity and accountability
• Continuous learning and improvement

Work Style:

• Agile and adaptable, with a focus on results and growth
• Collaborative and inclusive, valuing diverse perspectives
• Data-driven and analytical, with a focus on continuous learning and improvement
• Creative and innovative, with a passion for storytelling and brand building

Self-Assessment Questions:

• How do you align with Tatcha's customer-centric approach and commitment to mindfulness in skincare?
• Describe your experience working in a hybrid or remote work environment and how you maintain productivity and collaboration.
• How do you balance creativity and innovation with data-driven decision-making in your product marketing strategies?

ASSUMPTION: Tatcha values candidates who are passionate about their work, committed to continuous learning, and aligned with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced, evolving environment
• Navigating a global organization with diverse stakeholders and regional teams
• Balancing the need for innovation with the requirement to maintain brand integrity and consistency
• Adapting to changes in consumer behavior, market trends, and competitive landscape

ASSUMPTION: These challenges are inherent to the role and the dynamic nature of the beauty industry. Successful candidates will be able to thrive in this environment and contribute to Tatcha's continued success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the beauty industry, skincare, and consumer behavior.
• Tatcha's commitment to mindfulness and holistic skincare sets it apart from other beauty brands, requiring candidates to align with these unique aspects.
• This role offers significant growth potential, as Tatcha continues to expand its global presence and product offerings.

ASSUMPTION: Candidates with relevant industry experience and a passion for Tatcha's unique approach to skincare will be best suited for this role.

📝 Sample Projects

• Developing a marketing campaign for a new product launch, including product positioning, pricing strategy, and promotional materials
• Conducting consumer research to identify unmet needs and inform product development and marketing strategies
• Collaborating with cross-functional teams to deliver a successful product launch, from concept to consumer

ASSUMPTION: These projects are representative of the types of initiatives the Product Marketing Manager will lead, requiring a combination of strategic thinking, analytical skills, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to product innovation and how this role contributes to that process?
• How does Tatcha support the professional growth and development of its employees?
• Can you provide an example of a successful product launch at Tatcha and the role this position played in that initiative?
• How does Tatcha balance the need for innovation with the requirement to maintain brand integrity and consistency?
• What are the key performance indicators (KPIs) used to measure the success of product marketing initiatives at Tatcha?

ASSUMPTION: These questions are designed to help candidates understand the role's responsibilities, the company's culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tatcha Careers page
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and collaboration
• Research Tatcha's brand, products, and values to demonstrate your enthusiasm and cultural fit
• Be ready to discuss your experience with product launches, marketing campaigns, and cross-functional collaboration
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.