Manager, Product Marketing

📌 Core Information

🔹 Job Title: Manager, Product Marketing

🔹 Company: Mastercard

🔹 Location: Prague, Czech Republic

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing initiatives to highlight product value and features
• Creating various types of written content, including FAQs, tooltips, slide decks, web copy, case studies, and blog posts
• Collaborating with cross-functional teams to ensure consistent messaging
• Using customer feedback and market research to inform content strategies
• Supporting content creation with basic graphic design skills

ASSUMPTION: This role requires a strong background in product marketing and content creation, with a secondary expertise in graphic design.

📋 Key Responsibilities

✅ Develop engaging and informative content, including product FAQs, help articles, tooltips, slide decks, web copy, case studies, blog posts, marketing campaigns, email templates, social media posts, and event materials

✅ Work closely with product, design, sales, and customer success teams to ensure messaging is consistent across all channels and resonates with target audiences

✅ Use customer feedback, market research, and analytics to inform content strategies and ensure messaging aligns with customer pain points and needs

✅ Drive the development of a comprehensive content calendar that supports product launches, updates, and ongoing marketing initiatives

✅ Ensure all content reflects the company’s tone and brand voice, maintaining a cohesive message across all channels

ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 2-5 years of experience in product marketing or a related role

Required Skills:

• Proven experience in content creation and marketing
• Excellent written and verbal communication skills
• Strong graphic design skills with experience using design tools (e.g., Canva, Adobe Creative Suite)
• Ability to work collaboratively with cross-functional teams
• Experience with customer research and analytics

Preferred Skills:

• Experience with Mastercard products or the payments industry
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in the Czech language may be beneficial for this role due to the location.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between 150,000 CZK and 250,000 CZK per year, based on industry standards for a mid-senior level marketing role in Prague. This is an estimate and the actual salary may vary based on experience and other factors.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on Mastercard products and services
• Paid time off and holidays

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global digital payments and technology industry, with a focus on secure, simple, smart, and accessible transactions.

Company Size: Mastercard is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Mastercard was founded in 1966 and has since grown into a global leader in its industry.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide
• It supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• The company combines technology, innovation, partnerships, and networks to deliver unique products and services

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and industry leadership provide a stable and dynamic work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the marketing function.

Reporting Structure: The Product Marketing Manager reports directly to the Senior Manager, Product Marketing.

Work Arrangement: This is an on-site role based in Prague, Czech Republic, with the possibility of occasional remote work for specific projects.

Growth Opportunities:

• Potential career progression within the marketing department or related functions
• Opportunities to work on global projects and gain international experience
• Access to learning and development resources to enhance skills and knowledge

ASSUMPTION: Mastercard's large size and global presence offer numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Mastercard's Prague office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Na Poříčí 1079, Prague 1, 110 00, Czech Republic

Geographic Context:

• Prague is the capital and largest city of the Czech Republic, with a population of over 1.3 million
• The city is known for its rich history, vibrant culture, and high quality of life
• Prague offers a mix of urban and outdoor activities, with numerous parks, museums, and historical sites

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs and occasional remote work.

ASSUMPTION: Prague's central location in Europe and its vibrant cultural scene make it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interviews with the hiring manager and other team members
• Assessment of portfolio or samples of previous work
• Final decision and offer

Key Assessment Areas:

• Content creation and marketing skills
• Graphic design abilities
• Collaboration and communication skills
• Alignment with Mastercard's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your content creation and graphic design work to showcase during the interview
• Research Mastercard's products and services to demonstrate your understanding of the company and its offerings

ATS Keywords: Product Marketing, Content Creation, Graphic Design, Cross-Functional Collaboration, Market Research, Content Strategy, Brand Voice, Email Campaigns, Social Media, Event Materials, Customer Insights, Analytics, Slide Decks, Web Copy, Case Studies, Blog Posts

ASSUMPTION: Mastercard's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Design tools: Canva, Adobe Creative Suite
• Content management systems: WordPress, Drupal
• Marketing automation tools: Marketo, HubSpot
• Analytics tools: Google Analytics, Adobe Analytics

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to our roots
• Innovating for our future
• Collaborating with our partners
• Making a difference in the world

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and open to feedback and continuous learning

Self-Assessment Questions:

• Do you align with Mastercard's company values and culture?
• Are you comfortable working in a collaborative, cross-functional team environment?
• Do you have a proven track record of creating engaging and informative content, and supporting it with strong graphic design skills?

ASSUMPTION: Mastercard's company culture is built on a foundation of collaboration, innovation, and a commitment to doing the right thing.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a dynamic and fast-paced work environment
• Working with diverse teams and stakeholders with varying priorities and expectations
• Keeping up with industry trends and developments in digital payments and marketing

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on graphic design skills and the ability to create visually appealing assets to support content
• Mastercard's global presence and industry leadership offer unique opportunities for career growth and exposure to diverse projects
• This role may have a more structured reporting hierarchy compared to smaller organizations, offering clearer career progression paths

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on graphic design and global context set it apart.

📝 Sample Projects

• Developing a comprehensive content strategy for a new product launch, including FAQs, tooltips, slide decks, web copy, case studies, and blog posts
• Creating visually appealing marketing materials, such as brochures, flyers, and digital assets, to support a global marketing campaign
• Conducting customer research and analysis to inform content strategies and ensure messaging aligns with customer pain points and needs

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from content creation and graphic design to market research and analysis.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for a product launch or update?
• How does the product marketing team collaborate with other departments, such as product, design, sales, and customer success?
• What opportunities are there for professional development and growth within the marketing department or related functions?
• How does Mastercard support work-life balance for its employees?
• What are the most rewarding aspects of working in product marketing at Mastercard?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and company culture, helping candidates make an informed decision about the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your content creation and graphic design work to showcase during the interview
• Research Mastercard's products and services to demonstrate your understanding of the company and its offerings
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.