Manager, Product Marketing

📌 Core Information

🔹 Job Title: Manager, Product Marketing

🔹 Company: Telementum Global

🔹 Location: Lawrenceville, Georgia, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for products and promotions
• Crafting clear, compelling product positioning and messaging
• Conducting market research and competitive analysis to inform strategy
• Equipping sales teams with tools and training to drive product adoption
• Collaborating cross-functionally to ensure campaign consistency and timely delivery

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Lead product launches and coordinate cross-functional efforts to ensure internal and external readiness

✅ Craft clear, compelling product positioning and messaging that differentiates Telementum in the market

✅ Conduct competitive analysis, market research, and customer interviews to inform strategy and identify opportunities

✅ Equip the sales team with tools (pitch decks, battlecards, product one-pagers, training) to convert leads into customers

✅ Collaborate with content and demand gen teams to create product-focused content and campaigns that drive awareness and engagement

✅ Manage timelines, resources, and budgets to ensure efficient execution of multi-channel initiatives

ASSUMPTION: This role involves a significant amount of project management, cross-functional collaboration, and data-driven decision making.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field

Experience: 3-5+ years of experience in product marketing, extra plus for B2B experience

Required Skills:

• Proven experience crafting messaging and launching products
• Strong storytelling, writing, and communication skills
• Ability to produce clear, concise, and impactful briefs
• Experience working cross-functionally with product, sales, and marketing teams
• Analytical and data-driven mindset with experience measuring campaign and product success
• Proficient in PowerPoint

Preferred Skills:

• Familiarity with Asana project management platform
• Experience with product-led growth or user acquisition strategies
• Background in mobile phone accessories

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Product Marketing Manager with 3-5 years of experience in the Wireless Services industry)

Benefits:

• Medical, Dental, and Vision insurance
• Voluntary Short-Term Disability, Supplemental Life/AD&D, Accident, and Critical Illness insurance
• Company-paid Long-Term Disability and Basic Life/AD&D insurance
• Generous PTO policy (11 total holidays, including 4 floating holidays)
• 401k with company matching

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wireless Services. Telementum is a leading developer of global, multi-channel tech accessories, featuring top brands in the industry.

Company Size: 10,001+ employees. As a large company, Telementum offers extensive resources and opportunities for growth.

Founded: 2021. Telementum was established as a holding company for some of the largest and most recognized brands in mobile accessories.

Company Description:

• Telementum delivers iconic consumer products, innovative services, and an unrivaled distribution ecosystem.
• Their portfolio includes brands like Speck Products, Tech21, Quikcell, and Alphacomm, offering a wide range of wireless accessories.
• Telementum enables businesses to imagine what’s possible by producing millions of products every month, placing best-seller products on countless peg hooks, and providing data-driven technology infrastructures.

Company Specialties:

• Product development and distribution
• Brand management
• Data-driven technology solutions

Company Website: telementum.com

ASSUMPTION: Telementum's large size and diverse portfolio of brands provide ample opportunities for career growth and learning.

📊 Role Analysis

Career Level: Mid-level. This role requires several years of experience in product marketing and offers opportunities for growth within the marketing department.

Reporting Structure: This role reports directly to the Senior Director of Product Marketing.

Work Arrangement: On-site. The role is based in Lawrenceville, Georgia, with the expectation of working on-site.

Growth Opportunities:

• Advancement to Senior Product Marketing Manager or similar roles within the marketing department
• Expansion into other areas of the business, such as brand management or business development
• Opportunities to work on high-impact projects and influence the company's go-to-market strategy

ASSUMPTION: With Telementum's extensive resources and diverse portfolio, there are numerous opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Corporate office. Telementum's headquarters is a modern, professional office environment.

Office Location(s): Lawrenceville, Georgia, USA

Geographic Context:

• Lawrenceville is located in the Atlanta metropolitan area, offering a mix of urban and suburban living.
• The area is known for its diverse culture, vibrant arts scene, and numerous outdoor recreation opportunities.
• Atlanta is a major hub for the wireless and technology industries, providing ample networking opportunities.

Work Schedule: Standard business hours, Monday through Friday, with the possibility of occasional overtime or weekend work to support product launches or campaigns.

ASSUMPTION: The work environment at Telementum's headquarters is collaborative, professional, and focused on driving results.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR department
• On-site interview with the hiring manager and other team members
• Final interview with the Senior Director of Product Marketing

Key Assessment Areas:

• Product marketing experience and achievements
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with Telementum's values

Application Tips:

• Highlight your experience with go-to-market strategies, product positioning, and sales enablement
• Include specific examples of your ability to conduct market research and competitive analysis
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively

ATS Keywords: Product Marketing, Go-to-Market Strategy, Positioning, Messaging, Sales Enablement, Market Research, Competitive Analysis, Cross-Functional Collaboration, Project Management

ASSUMPTION: Telementum's interview process is designed to assess your skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Asana (project management)
• PowerPoint (presentation software)
• Various marketing and analytics tools (e.g., Google Analytics, social media platforms, CRM)

ASSUMPTION: Familiarity with Asana and proficiency in PowerPoint are essential for this role. Experience with other marketing and analytics tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Cross-functional and collaborative
• Data-driven and analytical
• Results-oriented and focused on execution

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful go-to-market strategies?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have strong analytical and problem-solving skills, with a data-driven approach to decision making?

ASSUMPTION: Telementum values candidates who are customer-focused, innovative, collaborative, and results-driven, with a strong work ethic and a commitment to continuous learning.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with cross-functional teams to ensure campaign consistency and timely delivery
• Adapting to a fast-paced, dynamic work environment
• Developing and executing go-to-market strategies for a diverse portfolio of products and brands

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a results-driven approach.

📈 Similar Roles Comparison

• Compared to other Product Marketing Manager roles, this position offers the opportunity to work on a diverse portfolio of products and brands within a large, established company.
• Telementum's focus on data-driven decision making and cross-functional collaboration sets it apart from other wireless services companies.
• Career progression in this role could lead to senior-level positions within the marketing department or other areas of the business, such as brand management or business development.

ASSUMPTION: This role offers unique opportunities for growth and development within a large, established company in the wireless services industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new line of wireless accessories
• Conducting market research and competitive analysis to inform product positioning and messaging
• Creating sales enablement materials, such as pitch decks and battlecards, to support the sales team

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical product launch process and how this role fits into it?
• How does Telementum support the professional development and growth of its employees?
• What is the company's approach to cross-functional collaboration, and how does this role contribute to it?
• How does Telementum measure the success of its product marketing efforts, and what metrics are most important?
• What is the company's long-term vision for this role and the product marketing department?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Manager, Product Marketing - Telementum Global
• Tailor your resume and cover letter to highlight your relevant skills and experiences, using the ATS keywords provided
• Prepare for the interview process by researching Telementum's products, brands, and industry, and practicing your responses to common interview questions
• Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.