Manager, Product Marketing - Commercialization

📌 Core Information

🔹 Job Title: Manager, Product Marketing - Commercialization

🔹 Company: Mastercard

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: June 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting go-to-market strategies and commercialization of key CAE products and platforms in North America
• Crafting segment narratives that drive customer value and Mastercard’s revenue growth
• Developing marketing and communications strategies in partnership with other teams
• Acting as a vital conduit between Product, Services Business Leads/Account Managers, and customers
• Driving growth, sales plays, enablement materials, presentations, awareness, events, and team engagement

ASSUMPTION: This role requires a strong business acumen, excellent communication skills, and the ability to operate in a fast-paced environment. The ideal candidate will be proactive, resourceful, and agile-minded.

📋 Key Responsibilities

✅ Drive growth by supporting the expansion of the CAE business across North America

✅ Develop sales plays by partnering with Sales to gather customer needs and insights

✅ Create and manage internal content repositories, provide content for customer-facing sites, and produce compelling sales tools, resources, and content

✅ Create and deliver engaging presentations for internal and external stakeholders

✅ Partner with Communications teams to promote CAE value prop and innovation through content in multiple channels

✅ Coordinate events, speaking opportunities, and other forums to support CAE promotion

✅ Create and deliver an always-on plan to engage the team through communication, collaboration, and recognition

ASSUMPTION: The role involves a mix of strategic planning, cross-functional collaboration, and customer-facing activities. Strong project management skills and the ability to work effectively with various teams are essential.

🎯 Required Qualifications

Education: Bachelor’s degree required, advanced degree preferred

Experience: Proven experience in product marketing, marketing services, or marketing communications with a demonstrated ability to engage customers and drive business objectives

Required Skills:

• Strong business acumen and a track record of delivering innovative, customer-centric narratives
• Excellent communication skills for expectation and cross-functional team alignment
• Excellent writing skills, experience with creating engaging decks and presentations that are clear, attractive, and effective
• Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency
• Consultative mindset with the ability to craft compelling, customer-tailored narratives
• Deep understanding of consumer, industry, and market trends
• Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams
• Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments

Preferred Skills:

• Experience in the financial services or payments industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the financial services or payments industry may have a competitive advantage. Fluency in additional languages could be beneficial for working with diverse customer bases.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager-level role in New York City)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and holidays
• Employee stock purchase plan
• Tuition assistance and professional development opportunities
• Employee discounts and perks

Working Hours: Full-time (40 hours per week), with flexibility for remote work on occasion

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, qualifications, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the IT Services and IT Consulting industry, focusing on global digital payments, commerce, and processing.

Company Size: Mastercard has 10,001+ employees globally, providing a large and diverse work environment.

Founded: Mastercard was founded in 1966 and has since grown into a leading global technology company.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide.
• The company supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible.
• Mastercard’s technology and innovation, partnerships, and networks combine to deliver a unique set of products and services that help people, businesses, and governments realize their greatest potential.

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions
• Processing

Company Website: www.mastercard.com

ASSUMPTION: Working at Mastercard offers opportunities to collaborate with diverse teams, engage with global customers, and contribute to the company’s mission of driving innovation in the payments industry.

📊 Role Analysis

Career Level: This role is at the Manager level, with opportunities for growth and development within the organization.

Reporting Structure: The Manager, Product Marketing - Commercialization reports directly to the Senior Director, Product Marketing - Consumer Acquisition & Engagement.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work on occasion.

Growth Opportunities:

• Advancement to Senior Manager or Director roles within the Product Marketing function
• Expansion into other areas of the business, such as Sales, Marketing, or Product Management
• International assignments or relocation opportunities

ASSUMPTION: Mastercard offers various growth and development opportunities for employees who demonstrate strong performance and leadership skills.

🌍 Location & Work Environment

Office Type: Mastercard’s New York City office is a modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 2000 Purchase St, Purchase, NY 10577, US

Geographic Context:

• New York City is a major global financial hub, offering numerous networking and professional development opportunities.
• The city provides a diverse and multicultural environment, with a wide range of cultural attractions and amenities.
• New York City has a competitive job market, with many companies in the financial services, technology, and consulting industries.

Work Schedule: The work schedule is primarily Monday through Friday, with some flexibility for remote work on occasion.

ASSUMPTION: Working in New York City offers unique opportunities for professional growth and development, as well as a vibrant and dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Behavioral and situational interview with the hiring manager
• Case study or presentation preparation and delivery
• Final interview with senior leadership

Key Assessment Areas:

• Problem-solving and analytical skills
• Communication and presentation skills
• Business acumen and strategic thinking
• Cultural fit and alignment with Mastercard’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
• Research Mastercard’s products, services, and industry trends to demonstrate your knowledge and enthusiasm for the role.
• Prepare a case study or presentation that showcases your ability to craft compelling narratives and drive business objectives.

ATS Keywords: Product Marketing, Commercialization, Sales Enablement, Customer Value, Business Growth, Marketing Strategies, Sales Plays, Content Creation, Presentation Skills, Team Engagement

ASSUMPTION: Mastercard’s interview process is designed to assess candidates’ skills, experiences, and cultural fit. Preparation and research are key to success in the application process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Project management tools (e.g., Asana, Jira, Trello)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to ourselves
• Partnering at our best
• Innovating with purpose
• Performance with integrity

Work Style:

• Collaborative and team-oriented
• Agile and adaptable
• Results-driven and focused on execution
• Strategic and forward-thinking
• Customer-centric and focused on delivering value

Self-Assessment Questions:

• How do you embody Mastercard’s values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
• How do you prioritize and manage multiple projects and deadlines, and how do you ensure the quality of your work?

ASSUMPTION: Mastercard’s culture emphasizes integrity, collaboration, and innovation. Candidates who can demonstrate a strong fit with these values and work styles will be well-positioned for success in the interview process.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse and geographically dispersed teams
• Balancing strategic thinking with day-to-day execution
• Adapting to a fast-paced and evolving business environment
• Developing and maintaining strong relationships with internal and external stakeholders

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills. Candidates who can demonstrate their ability to thrive in dynamic and complex environments will be well-suited for this role.

📈 Similar Roles Comparison

• This role is unique in its focus on commercialization and go-to-market strategies for Mastercard’s Consumer Acquisition & Engagement products and platforms.
• Compared to other product marketing roles, this position requires a stronger focus on sales enablement and customer value narratives.
• Career progression in this role may lead to senior management or director-level positions within the Product Marketing function or other areas of the business.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests when comparing it to other product marketing positions.

📝 Sample Projects

• Developing a sales playbook for a new CAE product launch, including customer segmentation, value proposition, and sales enablement materials
• Creating a customer-facing website and content repository for CAE products and platforms, showcasing their features, benefits, and use cases
• Designing and delivering a presentation to internal stakeholders on the market landscape, customer needs, and competitive positioning for a key CAE product

ASSUMPTION: These sample projects illustrate the strategic, creative, and execution-focused nature of the Manager, Product Marketing - Commercialization role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Consumer Acquisition & Engagement group?
• How does this role collaborate with other functions, such as Sales, Marketing, and Product Management?
• What are the most pressing business challenges facing the CAE team, and how does this role address them?
• How does Mastercard support the growth and development of its employees, particularly in this role?
• What are the key performance indicators (KPIs) for success in this role, and how are they measured?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and provides an opportunity to assess the fit between your career goals and the organization’s priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.mastercard.com/us/en/job/R-248919/Manager-Product-Marketing-Commercialization
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the ATS keywords provided.
• Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
• Research Mastercard’s products, services, and industry trends to demonstrate your knowledge and enthusiasm for the role.
• Prepare a case study or presentation that showcases your ability to craft compelling narratives and drive business objectives.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.