Manager, Product Marketing - Cybersecurity

📌 Core Information

🔹 Job Title: Manager, Product Marketing - Cybersecurity

🔹 Company: Mastercard

🔹 Location: Boston, MA; Arlington, VA; Seattle, WA; Purchase, NY

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Supporting the Director in developing compelling messaging and value propositions for the Security Solutions portfolio.
• Conducting competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.
• Supporting the execution of product launches and campaigns, defining the go-to-market (GTM) playbook for the portfolio.
• Managing and maintaining key marketing assets, including product portfolio matrix and buying group/persona information.

ASSUMPTION: This role requires a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments.

📋 Key Responsibilities

✅ Supporting the Director in developing compelling messaging and value propositions for the Security Solutions portfolio.

✅ Conducting competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs.

✅ Supporting the execution of product launches and campaigns, defining the go-to-market (GTM) playbook for the portfolio.

✅ Managing and maintaining key marketing assets, including product portfolio matrix and buying group/persona information.

ASSUMPTION: The ideal candidate will have experience working with cross-functional teams, including product, sales, and regional marketing teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven experience in product marketing, with at least 2 years of experience in cybersecurity or a B2B payments environment.

Required Skills:

• Proven experience in product marketing, with a strong understanding of product lifecycle management, competitive positioning, and market trends.
• Experience working with cross-functional teams, including product, sales, and regional marketing teams.
• Strong understanding of competitive product positioning and crafting compelling value propositions.
• Experience delivering and assessing creative content across channels, including presentations, sales materials, digital, and videos.

Preferred Skills:

• Master's degree in Marketing, Business, or a related field.
• Experience with marketing automation tools and CRM systems.
• Fluency in additional languages.

ASSUMPTION: While not explicitly stated, proficiency in using marketing tools and CRM systems, as well as fluency in additional languages, could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $124,000 - $199,000 per year (based on location, experience, and other qualifications)

Benefits:

• Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• Flexible spending account and health savings account
• Paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave)
• 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match, deferred compensation for eligible roles
• Fitness reimbursement or on-site fitness facilities, eligibility for tuition reimbursement, gender-inclusive benefits and many more

Working Hours: Full-time, typically 40 hours per week, with potential for flexible work arrangements.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the financial services and technology industries, focusing on digital payments, cybersecurity, and data analytics.

Company Size: Mastercard is a large, publicly traded company with over 10,000 employees worldwide.

Founded: Mastercard was founded in 1966 and has since grown into a global leader in payment processing and technology solutions.

Company Description:

• Mastercard is a global technology company in the payments industry, focused on delivering innovative payment solutions that connect and power economies around the world.
• The company's extensive network and advanced technology enable consumers, financial institutions, governments, and businesses to quickly, securely, and efficiently access and use financial services.
• Mastercard's commitment to responsible business practices and sustainable growth ensures that its products and services meet the needs of stakeholders while promoting a more inclusive and sustainable digital economy.

Company Specialties:

• Payment processing and technology solutions
• Cybersecurity and fraud management
• Data analytics and insights
• Digital payments and commerce

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's extensive global presence and expertise in payment processing and technology make it an attractive employer for professionals seeking to grow their careers in the financial services and technology industries.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Director of Product Portfolio Marketing – Security Solutions.

Reporting Structure: The Manager, Product Portfolio Marketing – Cybersecurity will report directly to the Director of Product Portfolio Marketing – Security Solutions and collaborate with cross-functional teams, including product management, sales, and regional marketing.

Work Arrangement: This role is primarily on-site, with potential for hybrid work arrangements depending on business needs and individual circumstances.

Growth Opportunities:

• Progression to senior management or director-level positions within the product marketing or security solutions teams.
• Expansion into other product portfolios or business units within Mastercard.
• Development of leadership, strategic planning, and project management skills through cross-functional collaboration and mentorship opportunities.

ASSUMPTION: Mastercard's large size and diverse business units provide ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Mastercard's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Boston, MA; Arlington, VA; Seattle, WA; Purchase, NY

Geographic Context:

• Boston, MA: A major tech hub with a thriving startup scene, known for its robust economy and high quality of life.
• Arlington, VA: Part of the Washington D.C. metropolitan area, offering a mix of urban and suburban living with easy access to the nation's capital.
• Seattle, WA: A coastal city with a strong tech industry, known for its natural beauty and outdoor recreation opportunities.
• Purchase, NY: A suburban area north of New York City, offering a mix of urban and rural living with easy access to the city's cultural and entertainment offerings.

Work Schedule: Mastercard offers flexible work arrangements, including hybrid and remote work options, depending on the role and business needs.

ASSUMPTION: Mastercard's offices in Boston, Arlington, Seattle, and Purchase offer unique cultural and lifestyle experiences, with each location providing easy access to major metropolitan areas and their respective amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Behavioral and technical interviews with the hiring manager and cross-functional team members
• Final interview with the Director of Product Portfolio Marketing – Security Solutions
• Background check and offer extension

Key Assessment Areas:

• Product marketing experience and expertise
• Understanding of cybersecurity trends and market dynamics
• Cross-functional collaboration and communication skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Mastercard's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role.
• Demonstrate your understanding of the cybersecurity market and trends in your application materials.
• Prepare for behavioral and technical interview questions that assess your product marketing expertise and cross-functional collaboration skills.
• Research Mastercard's company culture and values to ensure a strong cultural fit.
• Follow up with the hiring manager after the final interview to express your enthusiasm for the role and reiterate your qualifications.

ATS Keywords: Product Marketing, Cybersecurity, B2B Payments, Competitive Positioning, Value Propositions, Marketing Strategy, Cross-Functional Collaboration, Market Trends

ASSUMPTION: Mastercard's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, Pardot)
• CRM systems (e.g., Salesforce, HubSpot)
• Presentation software (e.g., PowerPoint, Google Slides)
• Project management tools (e.g., Asana, Trello)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Mastercard's marketing teams use a variety of tools and technologies to streamline workflows, improve collaboration, and drive data-informed decision-making.

👔 Cultural Fit Considerations

Company Values:

• Doing the Right Thing
• Staying True to Ourselves
• Including Everyone
• Encouraging Growth
• One Mastercard

Work Style:

• Collaborative and team-oriented
• Data-driven and innovative
• Agile and adaptable
• Customer-focused and results-driven

Self-Assessment Questions:

• How do you align with Mastercard's commitment to including everyone and encouraging growth?
• How do you approach cross-functional collaboration and driving results in a team environment?
• How do you stay up-to-date with market trends and adapt your strategies accordingly?

ASSUMPTION: Mastercard's company culture emphasizes diversity, inclusion, and collaboration, with a strong focus on driving results through innovative and data-driven approaches.

⚠️ Potential Challenges

• Managing multiple stakeholders and competing priorities in a fast-paced, dynamic environment.
• Keeping up with the latest trends and developments in the cybersecurity industry and adapting marketing strategies accordingly.
• Balancing the need for creative, innovative marketing campaigns with the requirement for consistent, on-brand messaging across all channels.
• Navigating a large, complex organization with multiple business units and reporting structures.

ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and project management skills, as well as a deep understanding of the cybersecurity market and Mastercard's business objectives.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position focuses more on cybersecurity and requires a deeper understanding of the market trends and competitive landscape in this specific industry.
• Mastercard's large size and global presence offer more extensive resources and growth opportunities than smaller organizations, but may also present more complex challenges in terms of navigating the company structure and driving change.
• Career progression in this role may involve transitioning to senior management or director-level positions within the product marketing or security solutions teams, or exploring opportunities in other business units within Mastercard.

ASSUMPTION: This role offers a unique blend of product marketing and cybersecurity expertise, with ample opportunities for career growth and development within Mastercard's large and diverse organization.

📝 Sample Projects

• Developing a comprehensive marketing strategy for a new cybersecurity product launch, including competitive analysis, customer segmentation, and tailored messaging for each target audience.
• Creating a series of engaging, informative content pieces (e.g., blog posts, whitepapers, webinars) to educate customers on emerging cybersecurity trends and Mastercard's solutions for mitigating risks.
• Collaborating with cross-functional teams to develop and execute a targeted account-based marketing (ABM) campaign for a strategic customer segment, driving brand awareness and generating qualified leads.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and collaborative opportunities available to the Manager, Product Portfolio Marketing – Cybersecurity within Mastercard's marketing organization.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall product marketing strategy for the Security Solutions portfolio, and what are the key priorities for the first 90 days?
• What are the most pressing challenges facing the Security Solutions portfolio, and how can this role help address them?
• How does Mastercard support the professional development and growth of its product marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the Director of Product Portfolio Marketing – Security Solutions collaborate with cross-functional teams, and what is the expected level of involvement for this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to driving success within the organization, while also providing valuable insights into the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, emphasizing your product marketing expertise and understanding of the cybersecurity market.
• Prepare for behavioral and technical interview questions that assess your product marketing expertise and cross-functional collaboration skills, as well as your cultural fit with Mastercard's values and mission.
• Research Mastercard's company culture and values to ensure a strong cultural fit and alignment with the organization's goals and objectives.
• Follow up with the hiring manager after the final interview to express your enthusiasm for the role and reiterate your qualifications, reiterating your commitment to driving results and contributing to the success of the Security Solutions portfolio.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.