📌 Core Information
🔹 Job Title: Manager, Product Marketing - Cybersecurity
🔹 Company: Mastercard
🔹 Location: Boston, Massachusetts (Federal Street) with flexibility for Arlington, Virginia; Purchase, New York; and Seattle, Washington
🔹 Job Type: Full-Time
🔹 Category: Cybersecurity, Product Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with potential for hybrid work
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for Mastercard's Security Solutions portfolio
- Collaborating with cross-functional teams, including product, sales, and regional marketing
- Conducting competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs
- Managing product launches and campaigns, defining the go-to-market playbook for the portfolio
- Creating and maintaining key marketing assets, such as product portfolio matrices and buyer personas
ASSUMPTION: This role requires a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments.
📋 Key Responsibilities
✅ Support the Director in developing compelling messaging and value propositions that differentiate the portfolio in the market
✅ Conduct regular competitive analysis and customer research to refine positioning and ensure alignment with market trends and needs
✅ Support the execution of product launches and campaigns, defining the go-to-market playbook for the portfolio and collaborating with integrated marketing teams to translate product features into customer-focused messaging that resonates with specific buyer personas
✅ Manage and maintain key marketing assets including product portfolio matrix and buying group/ persona information
ASSUMPTION: This role may require occasional travel to other Mastercard offices or client sites.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in product marketing, in a B2B payments environment and/or 2+ years of cybersecurity experience
Required Skills:
- Proven experience in product marketing, with a strong understanding of competitive product positioning and crafting compelling value propositions
- Experience working with cross-functional teams, including product, sales, and regional marketing teams
- Strong understanding of product lifecycle management, competitive positioning, and market trends
- Experience delivering and assessing creative content across channels including presentations, sales materials, digital, videos
Preferred Skills:
- Fluency in additional languages (e.g., Spanish, French, German, Mandarin)
- Experience working in a global organization
- Knowledge of the cybersecurity industry and trends
ASSUMPTION: While not required, having a Master's degree in a relevant field or an MBA could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $124,000 - $199,000 USD per year, based on experience and location
Benefits:
- Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
- Flexible spending account and health savings account
- Paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave)
- 10 annual paid sick days, 10 or more annual paid vacation days based on level, 5 personal days, 10 annual paid U.S. observed holidays
- 401k with a best-in-class company match
- Deferred compensation for eligible roles
- Fitness reimbursement or on-site fitness facilities
- Eligibility for tuition reimbursement
- Gender-inclusive benefits and many more
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles at Mastercard. Actual compensation may vary based on factors such as experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global digital payments and technology industry, with a focus on providing secure, simple, smart, and accessible transactions for customers worldwide.
Company Size: Mastercard is a large organization with over 10,000 employees globally. This size offers opportunities for growth and collaboration across various teams and regions.
Founded: Mastercard was founded in 1966 and has since grown into a leading global payments and technology company.
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- Provides a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Offers a unique set of products and services that help people, businesses, and governments realize their greatest potential
Company Specialties:
- Global digital payments and commerce
- Technology and innovation
- Innovative mobile payment solutions
- Processing
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's large size and global presence offer applicants the opportunity to work on diverse projects and collaborate with teams from various backgrounds.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals with 2-5 years of relevant experience in product marketing, seeking to advance their careers in the field.
Reporting Structure: The Manager, Product Marketing - Cybersecurity will report to the Director of Product Portfolio Marketing – Security Solutions and collaborate with cross-functional teams, including product, sales, and regional marketing.
Work Arrangement: This role is primarily on-site, with flexibility for hybrid work arrangements. Occasional travel may be required to other Mastercard offices or client sites.
Growth Opportunities:
- Potential to advance to senior roles within the product marketing or security solutions teams
- Opportunities to work on diverse projects and collaborate with teams from various backgrounds
- Access to professional development resources and training programs
ASSUMPTION: Given Mastercard's large size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Mastercard's offices are modern and collaborative workspaces, designed to facilitate teamwork and innovation.
Office Location(s): Boston, Massachusetts (Federal Street), Arlington, Virginia, Purchase, New York, and Seattle, Washington
Geographic Context:
- Boston, MA: A major tech hub with a thriving startup scene and a rich history
- Arlington, VA: Located near Washington D.C., offering a mix of urban and suburban living with easy access to the nation's capital
- Purchase, NY: A suburban location with easy access to New York City
- Seattle, WA: A tech hub with a strong focus on innovation and sustainability
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangements
ASSUMPTION: The work environment at Mastercard is collaborative and inclusive, with a focus on innovation and continuous learning.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Director of Product Portfolio Marketing – Security Solutions
- Background check and offer extension
Key Assessment Areas:
- Product marketing experience and expertise
- Understanding of the cybersecurity industry and trends
- Ability to work collaboratively with cross-functional teams
- Cultural fit with Mastercard's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product lifecycle management, competitive positioning, and market trends
- Demonstrate your ability to create and maintain key marketing assets, such as product portfolio matrices and buyer personas
- Showcase your understanding of the cybersecurity industry and trends
ATS Keywords: Product Marketing, Cybersecurity, B2B Payments, Competitive Positioning, Value Propositions, Product Lifecycle Management, Market Trends, Customer Segmentation, Creative Content Delivery, Sales Materials, Digital Marketing, Campaign Execution, Customer Research, Messaging Development, Product Launches
ASSUMPTION: Mastercard's application process is designed to assess candidates' skills and cultural fit with the organization's values and work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Jira)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and region.
👔 Cultural Fit Considerations
Company Values:
- Doing the right thing
- Staying true to our roots
- Innovating for our customers
- Collaborating with our partners
- Making a difference in the world
Work Style:
- Collaborative and inclusive
- Focused on innovation and continuous learning
- Data-driven and results-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Mastercard's core values, particularly 'Doing the right thing' and 'Making a difference in the world'?
- How comfortable are you working in a global, collaborative environment with teams from various backgrounds?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Mastercard's culture is inclusive and values-driven, with a strong focus on collaboration, innovation, and making a positive impact.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Balancing the needs of various stakeholders, including product, sales, and regional marketing teams
- Keeping up with the latest trends and developments in the cybersecurity industry
- Occasional travel to other Mastercard offices or client sites
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to continuous learning.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on the cybersecurity industry and requires a deeper understanding of competitive positioning and market trends
- In the cybersecurity industry, this role offers a unique opportunity to work on a wide range of digital payments and commerce products and services
- Career-wise, this role provides a strong foundation for advancing to senior roles within the product marketing or security solutions teams
ASSUMPTION: This role offers a unique blend of product marketing and cybersecurity expertise, with ample opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new cybersecurity product or service
- Conducting competitive analysis and customer research to refine the positioning of an existing product or service
- Managing the launch of a new product or service, including creating and maintaining key marketing assets
ASSUMPTION: These sample projects illustrate the diverse and dynamic nature of the work involved in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product portfolio marketing team for security solutions?
- How does the company support the professional development and growth of its employees, particularly in this role?
- What are the most challenging aspects of this role, and how can I best prepare to overcome them?
- How does Mastercard approach innovation and staying ahead of industry trends in the cybersecurity space?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Mastercard's values, culture, and recent projects in the cybersecurity industry
- Follow up with the hiring manager within one week of your interview to express your continued interest in the role
- If selected for the final interview, be prepared to discuss your experience with product lifecycle management, competitive positioning, and market trends, as well as your understanding of the cybersecurity industry and trends
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
