Manager, Product Marketing (HealthTech)

📌 Core Information

🔹 Job Title: Manager, Product Marketing (HealthTech)

🔹 Company: AssistRx

🔹 Location: Maitland, Florida, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: HealthTech, Product Marketing

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new products and features
• Conducting market research and competitive analysis to inform product positioning
• Collaborating cross-functionally with internal teams to ensure alignment and success
• Creating compelling messaging and content that resonates with target audiences
• Empowering sales and account management teams through effective enablement content

ASSUMPTION: This role requires a strong background in B2B product marketing, with a focus on healthcare or health technology. The ideal candidate will have experience in planning and executing product marketing strategies that drive measurable results.

📋 Key Responsibilities

✅ Own and execute product marketing strategy to support new product launches and feature enhancements

✅ Build and maintain strong relationships with internal teams to obtain in-depth expertise of partner needs, business insights, and market trends

✅ Conduct ongoing competitive and market research to identify trends and opportunities

✅ Develop and maintain buyer and user personas, understanding their needs, behaviors, and decision-making processes

✅ Ensure integrated launches for products, new product features, and product solutions

✅ Empower sales and account management teams through effective enablement content, talk tracks, and sales playbooks

✅ Serve as a consultative partner to internal and external teams, developing quarterly marketing reports and advising on marketing campaign insights and best practices

✅ Own KPIs for product marketing initiatives, using insights to drive continuous improvement and ensuring deliverables are met on time and within budget

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple priorities with minimal oversight. Strong project management and organizational skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Communications, or a related field

Experience: 5+ years of B2B product marketing experience, preferably in healthcare, health technology (SaaS), and/or patient support services

Required Skills:

• Proven success in planning and executing product marketing strategies that drive measurable results
• Experience in designing and executing multichannel marketing campaigns across the marketing lifecycle
• Familiarity with ABM, content strategy, and buyer journey mapping best practices
• Excellent written and verbal communication skills with the ability to simplify complex topics for diverse audiences
• Strong project management and organizational skills with a proven track record of delivering on time and within budget
• Analytical mindset with experience tracking KPIs and using data to inform decisions
• Ability to thrive in a fast-paced, collaborative environment and manage multiple priorities with minimal oversight

Preferred Skills:

• Experience working with UAT and demo environments, Salesforce or other CRM, Marketing Cloud, WordPress, Lead Gen platforms, Google Analytics, Figma, Confluence, SharePoint, Hootsuite/Sprout or other social management platform, Survey Monkey or other survey platform, Pendo or other in-app survey platform to execute and analyze campaign effectiveness
• Experience working with or at marketing/creative agency

ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing tools and platforms is expected for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Manager, Product Marketing role in the HealthTech industry with 5-10 years of experience)

Benefits:

• Competitive pay structure
• Matching 401(k) with immediate vesting
• Medical, dental, vision, life, and short-term disability insurance

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: HealthTech, specifically focused on specialty therapy initiation and patient support services

Company Size: Medium-sized company with 501-1,000 employees, offering a supportive, progressive, and fast-paced environment

Founded: 2009, with a history of growth and success in the HealthTech industry

Company Description:

• AssistRx is a specialty therapy initiation and patient support company delivering informed access and improved outcomes
• The company offers an advanced therapy initiation and patient support solution that improves patient uptake, visibility, and outcomes
• AssistRx provides therapy initiation and patient support, patient education and adherence, and therapy insights and analytics

Company Specialties:

• Specialty pharmaceutical industry
• Prior authorizations
• HIPAA consent
• Specialty patient support services
• Health care technology
• Specialty medications
• Information technology and services
• Life sciences

Company Website: http://www.assistrx.com

ASSUMPTION: AssistRx is a well-established company in the HealthTech industry, with a strong focus on providing value to healthcare providers, patients, and clients through its advanced therapy initiation and patient support solutions.

📊 Role Analysis

Career Level: Mid-level management position, reporting directly to the director of product marketing

Reporting Structure: This role is part of the product marketing team and will collaborate closely with cross-functional teams, including product, sales, and account management

Work Arrangement: Remote (Telecommute) with flexible hours, allowing for a healthy work-life balance

Growth Opportunities:

• Potential career progression to a director or senior-level role within the product marketing team
• Expansion of responsibilities as the company continues to grow and evolve
• Opportunities to work on high-impact projects and initiatives that drive business outcomes

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (Telecommute) with the option to work from home or a co-working space

Office Location(s): Maitland, Florida, United States (with the option to work remotely from anywhere in the United States)

Geographic Context:

• Maitland, Florida, is a suburban city located near Orlando, offering a mix of urban and rural living
• The area is known for its mild climate, with warm winters and hot, humid summers
• Maitland is home to a diverse range of industries, including healthcare, technology, and tourism

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely

ASSUMPTION: The remote work arrangement for this role offers a high degree of flexibility, allowing employees to balance their personal and professional lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and/or other team members
• Case study or project presentation to demonstrate problem-solving and strategic thinking skills
• Final interview with the director of product marketing or another senior leader

Key Assessment Areas:

• Product marketing experience and expertise
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Include specific examples of your achievements in previous roles, focusing on measurable results and impact
• Prepare for behavioral interview questions by using the STAR method (Situation, Task, Action, Result) to structure your responses
• Research AssistRx and the HealthTech industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product marketing, go-to-market strategies, cross-functional collaboration, market research, messaging architecture, buyer personas, sales enablement, thought leadership, project management, analytical skills, CRM experience, content strategy, campaign execution, healthcare knowledge, SaaS experience, communication skills

ASSUMPTION: AssistRx uses an Applicant Tracking System (ATS) to manage and review job applications. Including relevant keywords in your resume and cover letter can help your application stand out and increase your chances of being selected for an interview.

🛠️ Tools & Technologies

• Salesforce or other CRM
• Marketing Cloud
• WordPress
• Lead Gen platforms
• Google Analytics
• Figma
• Confluence
• SharePoint
• Hootsuite/Sprout or other social management platform
• Survey Monkey or other survey platform
• Pendo or other in-app survey platform

ASSUMPTION: While not explicitly stated, proficiency in using relevant marketing tools and platforms is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Focus on improving patient outcomes and experiences
• Innovative: Continuously seek new and better ways to deliver value
• Collaborative: Work together to achieve common goals and drive success
• Accountable: Take ownership of responsibilities and deliver results
• Adaptable: Embrace change and respond to new challenges with resilience and flexibility

Work Style:

• Fast-paced: Work in a dynamic and ever-changing environment
• Collaborative: Partner with cross-functional teams to achieve common goals
• Data-driven: Use data and insights to inform decision-making and drive results
• Adaptable: Embrace change and respond to new challenges with resilience and flexibility

Self-Assessment Questions:

• Do you have a proven track record of success in B2B product marketing, with a focus on healthcare or health technology?
• Are you comfortable working in a fast-paced, collaborative environment and managing multiple priorities with minimal oversight?
• Do you have strong communication and project management skills, with a data-driven mindset?
• Are you passionate about improving patient outcomes and experiences through innovative solutions?

ASSUMPTION: AssistRx values candidates who are passionate about improving patient outcomes, innovative, collaborative, accountable, and adaptable. The ideal candidate will be able to thrive in a fast-paced, dynamic environment and work effectively with cross-functional teams.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Working with diverse stakeholders, including internal teams, healthcare providers, patients, and clients
• Keeping up with the latest trends and developments in the HealthTech industry
• Balancing the need for innovation with the requirement to deliver results and meet KPIs

ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents unique challenges that require a proactive, adaptable, and results-driven approach.

📈 Similar Roles Comparison

• Manager, Product Marketing (HealthTech) vs. Senior Product Marketing Manager (HealthTech):
• Manager, Product Marketing (HealthTech) is a mid-level management position, while Senior Product Marketing Manager (HealthTech) is a senior-level role with more strategic responsibilities and team leadership
• The Manager, Product Marketing (HealthTech) role focuses more on day-to-day execution and tactical implementation, while the Senior Product Marketing Manager (HealthTech) role focuses on strategic planning and high-level decision-making
• Manager, Product Marketing (HealthTech) vs. Product Marketing Manager (HealthTech):
• Manager, Product Marketing (HealthTech) is a management position, while Product Marketing Manager (HealthTech) is an individual contributor role
• The Manager, Product Marketing (HealthTech) role involves leading and directing the work of others, while the Product Marketing Manager (HealthTech) role focuses on executing product marketing strategies and tactics independently
• Manager, Product Marketing (HealthTech) vs. Product Marketing Specialist (HealthTech):
• Manager, Product Marketing (HealthTech) is a management position, while Product Marketing Specialist (HealthTech) is an entry-level or junior role
• The Manager, Product Marketing (HealthTech) role involves leading and directing the work of others, while the Product Marketing Specialist (HealthTech) role focuses on supporting the work of more senior product marketing professionals

ASSUMPTION: The Manager, Product Marketing (HealthTech) role offers a unique blend of management responsibilities and tactical execution, making it an attractive opportunity for candidates seeking to grow their careers in product marketing within the HealthTech industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new specialty medication, including market research, competitive analysis, messaging architecture, and launch planning
• Creating and delivering a sales enablement training session to equip the sales team with the knowledge and tools they need to effectively position and sell a new product feature
• Conducting a customer needs assessment to inform the development of a new patient support service, including interviews with healthcare providers, patients, and clients to understand their pain points and requirements

ASSUMPTION: These sample projects illustrate the types of initiatives a Manager, Product Marketing (HealthTech) might be responsible for, demonstrating the role's focus on strategic planning, tactical execution, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the company's product portfolio and how this role fits into the overall product marketing strategy?
• How does the product marketing team collaborate with other departments, such as product, sales, and account management?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture, values, and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, including specific examples of your achievements in previous roles
• Prepare for behavioral interview questions by using the STAR method (Situation, Task, Action, Result) to structure your responses
• Research AssistRx and the HealthTech industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager or recruiter one week after submitting your application to inquire about the status of your application and express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.