Manager Product Marketing & Strategy

📌 Core Information

🔹 Job Title: Manager Product Marketing & Strategy

🔹 Company: Deployteq

🔹 Location: Huis ter Heide, Utrecht, Netherlands (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Deployteq's products.
• Conducting market research and analyzing customer insights to inform product positioning and messaging.
• Collaborating with cross-functional teams (product, marketing, sales, customer success) to ensure successful product launches.
• Representing Deployteq as a thought leader at industry events and conferences.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams. The ideal candidate will have a proven track record in product marketing or business strategy within the SaaS industry.

📋 Key Responsibilities

✅ Conduct market research and analyze customer insights to identify trends, opportunities, and threats.

✅ Develop and implement go-to-market strategies for new products or features, including positioning, messaging, and launch plans.

✅ Collaborate with cross-functional teams to ensure successful product launches and drive adoption.

✅ Create and maintain sales enablement materials, such as pitch decks, one-pagers, and battlecards.

✅ Measure and analyze the success of product marketing campaigns and initiatives, and make data-driven optimizations.

✅ Represent Deployteq as a thought leader at industry events, conferences, and other public forums.

ASSUMPTION: The role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and adapting to changing priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Minimum 10 years of experience in product marketing, business strategy, or SaaS, with a proven track record in developing positioning, messaging, and go-to-market strategies.

Required Skills:

• Proven experience in product marketing, business strategy, or a related field.
• Strong analytical and data-driven mindset.
• Excellent communication and presentation skills in Dutch and English.
• Ability to work effectively with cross-functional teams and stakeholders.
• Experience with martech and/or CRM solutions is a strong plus.

Preferred Skills:

• Experience in building a department or function from scratch.
• Familiarity with the marketing automation industry.
• Ability to thrive in a fast-paced, dynamic environment.

ASSUMPTION: The ideal candidate will have a combination of strategic, creative, and analytical skills, with a proven track record in product marketing or business strategy within the SaaS industry.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (Based on experience and industry standards for a senior product marketing role in the Netherlands)

Benefits:

• Hybrid working arrangement.
• Good salary and excellent secondary benefits.
• Opportunity to work in a key role within a fast-growing tech scale-up.
• Direct impact on the company's brand, market position, and product strategy.
• Collaborative team environment with smart, energetic, and driven colleagues.

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely part of the time.

ASSUMPTION: The salary range is estimated based on industry standards for a senior product marketing role in the Netherlands, taking into account the candidate's experience level and the company's size and growth potential.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size)

Founded: 2000 (25 years ago)

Company Description:

• Deployteq is an award-winning marketing automation platform that enables marketers to create personalized customer journeys across multiple channels.
• The company empowers marketing teams to connect more deeply with their customers, create immersive experiences, and build brand loyalty using highly intelligent data and insights.
• Deployteq serves a wide range of brands, including Wickes, Vodafone Ziggo, Virgin Media, Marstons, Tui, Pendragon, and many more.

Company Specialties:

• Marketing automation
• Customer journey management
• Data-driven marketing
• Cross-channel marketing

Company Website: deployteq.com

ASSUMPTION: Deployteq is a well-established company in the marketing automation industry, with a strong focus on data-driven marketing and customer experience. The company's mid-size structure offers applicants the opportunity to work in a collaborative environment with a clear impact on the company's success.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: The Manager of Product Marketing & Strategy will report directly to the Chief Marketing Officer (CMO) and work closely with various teams, including product, marketing, sales, and customer success.

Work Arrangement: Hybrid (combination of on-site and remote work)

Growth Opportunities:

• As Deployteq continues to grow, there may be opportunities for the candidate to take on additional responsibilities or lead a team in the future.
• The company's mid-size structure offers ample opportunities for cross-functional collaboration and learning.

ASSUMPTION: The role offers a unique opportunity for a senior product marketing professional to make a significant impact on a growing company in the marketing automation industry. The hybrid work arrangement provides flexibility and the chance to work closely with diverse teams.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Huis ter Heide, Utrecht, Netherlands

Geographic Context:

• The Netherlands is a small, densely populated country in Western Europe, known for its flat landscape, tulip fields, and cycling culture.
• Utrecht is a vibrant city in the center of the Netherlands, with a rich history, beautiful canals, and a lively cultural scene.
• Huis ter Heide is a town near Utrecht, with a mix of urban and rural characteristics, offering a pleasant living environment.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely part of the time.

ASSUMPTION: The hybrid work arrangement allows for a good balance between on-site collaboration and remote work, catering to the needs of both the company and the employee. The location in the Netherlands offers a high quality of life, with easy access to cultural attractions, outdoor activities, and international travel.

💼 Interview & Application Insights

Typical Process:

• Online application review (1 week)
• Phone or video screening (30 minutes)
• On-site or virtual interview with the hiring manager (1 hour)
• Final interview with key stakeholders (1 hour)
• Decision and offer (1 week)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Analytical and data-driven mindset
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to market research, go-to-market strategy development, and cross-functional team collaboration.
• Showcase your ability to think strategically and make data-driven decisions.

ATS Keywords: Product Marketing, Business Strategy, SaaS, Marketing Automation, Go-to-Market Strategy, Market Research, Customer Insights, Thought Leadership, Cross-Functional Teams, Data-Driven Marketing

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their ability to thrive in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: The role requires proficiency in marketing automation and CRM software, as well as data analysis and visualization tools. Familiarity with industry-standard presentation software is also expected.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Ambitious

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Results-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and can you adapt to changing priorities?
• Are you comfortable working with diverse teams and stakeholders to achieve common goals?
• Do you have a strong analytical mindset and the ability to make data-driven decisions?

ASSUMPTION: Deployteq values a customer-centric, innovative, and collaborative work environment. Candidates should assess their fit with these values and be prepared to demonstrate their ability to thrive in a dynamic, data-driven, and results-focused work environment.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, with tight deadlines and shifting priorities.
• Candidates may need to adapt to a fast-paced, dynamic work environment with a high degree of autonomy and responsibility.
• The role may require occasional travel for industry events and conferences.
• Candidates should be comfortable working in a mid-size company with a flat organizational structure and a strong focus on collaboration and teamwork.

ASSUMPTION: The role offers a unique opportunity for a senior product marketing professional to make a significant impact on a growing company in the marketing automation industry. However, the fast-paced, dynamic work environment may present challenges for candidates who prefer a more structured or predictable work environment.

📈 Similar Roles Comparison

• Compared to other senior product marketing roles, this position offers a higher degree of autonomy and responsibility, with the opportunity to make a significant impact on the company's brand, market position, and product strategy.
• The role requires a strong strategic mindset, excellent communication skills, and the ability to work effectively with diverse teams, making it well-suited for candidates with a proven track record in product marketing or business strategy within the SaaS industry.
• As a mid-size company, Deployteq offers a more collaborative and agile work environment compared to larger enterprises, with ample opportunities for cross-functional collaboration and learning.

ASSUMPTION: The role offers a unique opportunity for a senior product marketing professional to make a significant impact on a growing company in the marketing automation industry. The mid-size company structure and flat organizational structure provide a more agile and collaborative work environment compared to larger enterprises.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, positioning, messaging, and launch planning.
• Conducting customer interviews and surveys to gather insights and inform product development and marketing strategies.
• Creating and maintaining sales enablement materials, such as pitch decks, one-pagers, and battlecards, to support the sales team's efforts.

ASSUMPTION: The role requires a combination of strategic thinking, creativity, and analytical skills. Candidates should be prepared to discuss their approach to market research, go-to-market strategy development, and cross-functional team collaboration, as well as their ability to think strategically and make data-driven decisions.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the product marketing function and how this role fits into that plan?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• Can you provide examples of how the company's values are reflected in its day-to-day operations and decision-making processes?
• How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit. Applicants should be prepared to ask insightful questions that demonstrate their understanding of the role, the company, and the industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for the interview by researching the company, its industry, and the key responsibilities of the role.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.