📌 Core Information
🔹 Job Title: Manager, Product Marketing & Technology Partnerships
🔹 Company: Dentsu
🔹 Location: Canada - International – Remote
🔹 Job Type: Full-Time, Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-04-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Serving as the primary client contact for Sprinklr-related service projects
- Collaborating with internal teams to ensure high-quality service delivery
- Providing strategic recommendations on platform optimization
- Assisting in the development of go-to-market strategies for new service offerings
ASSUMPTION: This role requires a strong understanding of social media management platforms and excellent communication skills to effectively manage client relationships and drive product innovation.
📋 Key Responsibilities
✅ Act as the primary client contact for Sprinklr-related service projects, ensuring alignment with client goals and business objectives
✅ Collaborate with the internal Sprinklr product support team to ensure high-quality service delivery
✅ Provide strategic recommendations on platform optimization, feature adoption, and workflow efficiencies
✅ Collaborate with Client Success on client quarterly business reviews (QBRs) to identify opportunities for expansion and innovation
✅ Stay up to date on platform updates, new features, and industry trends, ensuring ICUC remains ahead of the curve
✅ Lead internal training sessions to enable team adoption and effective use of technology solutions
✅ Assist in the development of go-to-market strategies, sales enablement materials, and product positioning of new service offerings and enhancements to existing services
✅ Identify market gaps and client pain points, assisting in shaping ICUC’s product roadmap
✅ Work cross-functionally with Sales and Client Success teams to create compelling product positioning and ensure teams are equipped with the necessary tools and training
✅ Work closely with Sales and Client Success to support client pitches, renewals, and expansion opportunities
✅ Support the Senior Director of Product in shaping ICUC’s broader technology and innovation strategies
ASSUMPTION: The role involves a mix of client-facing and internal collaboration, requiring strong communication and project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in social media management, ideally within an agency setting and working with enterprise clients
Required Skills:
- Proven understanding of social media management platforms (Sprinklr, Brandwatch, or similar)
- Experience in product management, product marketing, or related roles, preferably within SaaS, social media technology, or digital customer experience industries
- Experience launching and scaling new products, demonstrating a strong ability to translate market or client needs into successful offerings
- Experience in sales enablement and go-to-market strategies, with a keen ability to develop impactful product positioning and materials
- Excellent communication and presentation skills, capable of influencing stakeholders at all levels
Preferred Skills:
- Fluency in additional languages, reflecting the global nature of the role
ASSUMPTION: The ideal candidate will have a strong background in social media management and product marketing, with a proven track record of driving product innovation and client success.
💰 Compensation & Benefits
Salary Range: $75,000 - $80,000 USD per year
Benefits:
- Medical
- Dental
- RRSP (Retirement Savings Plan)
- Paid Time Off
Working Hours: Full-time, with flexible hours as needed to accommodate client and team needs
ASSUMPTION: The salary range is competitive for the role and experience level, and benefits are standard for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1901 (as a holding company)
Company Description:
- Dentsu is a global advertising and marketing services company that helps brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy
- The company teams together to connect brand, content, commerce, and experience, underpinned by modern creativity
- Dentsu operates in over 145 countries worldwide, with a strong presence in Asia, Europe, the Americas, and the Middle East and Africa
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's large size and global presence offer extensive resources and growth opportunities for employees, but may also come with more structured processes and hierarchies.
📊 Role Analysis
Career Level: Mid-level to senior, depending on experience and performance
Reporting Structure: Reports directly to the Senior Director of Product
Work Arrangement: Remote solely, with flexibility to work from any location with a reliable internet connection
Growth Opportunities:
- Progression to senior or director-level roles within the product marketing or technology partnerships functions
- Expansion into other areas of the business, such as client management, sales, or innovation
- Potential to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to make a significant impact on the business and advance their career within a large, global organization.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- Canada is the second-largest country in the world by total area, with a diverse range of landscapes, climates, and cultures
- The role is open to candidates from any region within Canada, with no specific geographic requirements
- Canada offers universal healthcare, a strong social safety net, and a high quality of life
Work Schedule: Full-time, with flexible hours as needed to accommodate client and team needs
ASSUMPTION: The fully remote work arrangement offers flexibility and work-life balance, but may also require self-motivation and strong time management skills to succeed in the role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager or HR representative
- In-depth interview with the Senior Director of Product and other relevant stakeholders
- Final round interview with the Global Head of Product Marketing and Technology Partnerships
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Understanding of social media management platforms and industry trends
- Product marketing and management skills
- Client management and communication skills
- Strategic thinking and problem-solving abilities
- Cultural fit and alignment with Dentsu's values and work style
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of social media management platforms and industry trends in your application materials
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and strategic thinking
- Research Dentsu's company culture and values to ensure a strong fit and alignment with your personal work style
ATS Keywords: Social Media Management, Product Marketing, Technology Partnerships, Client Management, Strategic Recommendations, Platform Optimization, Go-to-Market Strategies, Sales Enablement, Communication, Presentation Skills
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within Dentsu's organization.
🛠️ Tools & Technologies
- Sprinklr (or similar social media management platforms)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The role requires proficiency in social media management platforms and standard office productivity tools, as well as familiarity with project management and collaboration software.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Courage
- Accountability
Work Style:
- Fast-paced and entrepreneurial, with a focus on driving results in a global setting
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Adaptable and resilient, with the ability to thrive in a dynamic and ever-changing environment
Self-Assessment Questions:
- How do you stay up-to-date on industry trends and platform updates in a fast-paced and ever-changing environment?
- Can you provide an example of a time when you had to adapt quickly to a significant change or challenge in a client project?
- How do you balance the need for strategic thinking and long-term planning with the demands of day-to-day client management and project execution?
ASSUMPTION: Dentsu values candidates who are proactive, adaptable, and able to thrive in a fast-paced, global environment, with a strong focus on collaboration and results-driven work.
⚠️ Potential Challenges
- Managing multiple client projects and priorities simultaneously, requiring strong time management and organizational skills
- Navigating a large, global organization with complex structures and processes
- Adapting to frequent changes in client needs, market trends, and platform updates
- Balancing the need for strategic thinking and innovation with the demands of day-to-day client management and project execution
ASSUMPTION: The role presents both opportunities and challenges, requiring strong project management, communication, and adaptability skills to succeed in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on technology partnerships and client management, requiring a broader skill set and experience in social media management platforms
- Within the advertising and marketing services industry, this role offers a unique blend of product marketing, technology partnerships, and client management responsibilities, with a strong focus on driving innovation and growth
- Career progression in this role may follow a path similar to other product marketing or technology-focused positions, with opportunities to specialize in specific areas or advance to senior leadership roles
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, with a strong focus on driving innovation and client success within the social media management and advertising services industries.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new social media management platform feature, including market research, competitive analysis, and sales enablement materials
- Conducting a comprehensive audit of ICUC's product roadmap and making data-driven recommendations to optimize resource allocation and prioritization
- Leading a cross-functional team to implement a new client onboarding process, improving client satisfaction and retention rates by 20% within the first six months
ASSUMPTION: The role offers a variety of project types, from strategic planning and go-to-market initiatives to tactical execution and client management tasks, requiring a diverse skill set and adaptability.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the product marketing and technology partnerships teams in the next 12-24 months, and how can this role contribute to addressing them?
- How does the company support the professional development and growth of employees in this role?
- Can you describe the team structure and dynamics within the product marketing and technology partnerships functions, and how does this role fit into the broader organization?
- What are the key priorities for the first 90 days in this role, and how will success be measured?
- How does the company approach collaboration and knowledge-sharing between different teams and functions, and what tools or processes are in place to facilitate this?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on social media management platforms, product marketing, and client management
- Prepare for behavioral interview questions that focus on your problem-solving skills, client management experience, and strategic thinking
- Research Dentsu's company culture and values to ensure a strong fit and alignment with your personal work style
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
