📌 Core Information
🔹 Job Title: Manager Product Marketing TLP (m/f/d)
🔹 Company: CYBEX GMBH
🔹 Location: Bayreuth, Bavaria, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Manufacturing, Product Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing consumer behavior patterns and target group recommendations for TLP products
- Driving product marketing strategy and communication for TLP products
- Ensuring excellence in consumer experience across all touchpoints
- Collaborating with cross-functional teams to create and manage product information
- Conducting competitor benchmarking and analyzing market trends
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Providing insights and intelligence about market developments and trends for TLP products
✅ Informing the marketing communication development process as a product ambassador
✅ Developing a product marketing strategy for TLP products
✅ Delivering excellence in consumer experience with Product across all touchpoints
✅ Responsible for providing all consumer relevant product information and -pictures for marketing collateral creation
✅ Driving and supporting the improvement or introduction of internal processes and system landscape
✅ Close collaboration with content creation, Social Media Team, Product management, Video Team, and Product Picture Management
✅ Collaborative steering of product kick-off presentations between product marketing and communications teams
✅ Worldwide competitor benchmarking of product marketing communication
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and tactical execution.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Communication, International Management, or a related field
Experience: 2-5 years of experience in developing consumer personas and target group segmentation strategies
Required Skills:
- Strong understanding of the juvenile products market and/or lifestyle consumer goods
- Experience in creating and implementing product marketing strategies focused on USPs, features, and consumer benefits
- Excellent communication skills and ability to create alignment across teams
- Experience with packaging development, POS content, and product information design
- Ability to generate and manage comprehensive product data and assets for marketing use
- Proactive approach in improving internal processes and contributing to system optimizations related to product marketing workflows
- Strong organizational and presentation skills to lead product kick-off sessions
- Competence in conducting competitive analysis from a marketing and consumer perspective
- Excellent command of English; German language skills are an advantage but not essential
Preferred Skills:
- Experience in the juvenile products industry
- Familiarity with digital marketing and point of sale strategies
ASSUMPTION: Candidates with experience in the juvenile products industry and familiarity with digital marketing strategies may have an advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level product marketing roles in Germany)
Benefits:
- Attractive annual leave
- Discounts on CYBEX products
- International working environment
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for mid-level product marketing roles in Germany. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically juvenile products and lifestyle consumer goods
Company Size: 1,001-5,000 employees, offering opportunities for growth and development
Founded: 2005, with a history of innovation and challenging industry norms
Company Description:
- CYBEX is a leader in child safety and an innovative lifestyle and fashion brand for parents
- Offers car seats, baby carriers, kids furniture, and strollers enabling parents to keep their little ones safe in style
- Operates globally with employees from over 29 nations, fostering an inclusive working environment
Company Specialties:
- Juvenile products
- Car seats
- Baby carriers
- Strollers
- Child safety
- Juvenile design
- Products for children
- Family products
- Kids furniture
Company Website: cybex-online.com
ASSUMPTION: CYBEX's global presence and diverse workforce offer unique opportunities for professional and personal growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Head of Product Marketing
Work Arrangement: On-site, with opportunities for collaboration with remote teams
Growth Opportunities:
- Potential to grow within the product marketing team or explore other roles within the organization
- Chance to develop personal profile in an international environment
- Opportunities to contribute to CYBEX’s success story and make a significant impact on the company's growth
ASSUMPTION: This role offers ample opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: On-site, with a global headquarters in Bayreuth, Germany
Office Location(s): Riedinger Str. 18, Bayreuth, 95448, DE
Geographic Context:
- Bayreuth is located in the Upper Franconia region of Bavaria, Germany
- Offers a mix of urban and rural living, with easy access to nature and outdoor activities
- Has a rich cultural heritage, with numerous historical sites and museums
Work Schedule: Full-time, with flexible working hours and opportunities for remote collaboration
ASSUMPTION: Bayreuth offers a high quality of life, with a mix of urban and rural living, and a rich cultural heritage.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Product marketing skills and experience
- Communication and stakeholder management abilities
- Market analysis and trend identification capabilities
- Cultural fit and alignment with CYBEX's values
Application Tips:
- Highlight relevant experience in product marketing, market analysis, and stakeholder management
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare examples of your work, such as market analysis reports or product marketing strategies
- Research CYBEX's products, market position, and company culture to demonstrate your interest and understanding
ATS Keywords: Product Marketing, Market Analysis, Stakeholder Management, Consumer Behavior, Target Group Segmentation, Packaging Development, POS Content, Product Information Design, Process Improvement, Organizational Skills, Presentation Skills, Competitive Analysis, English Proficiency, German Language Skills
ASSUMPTION: CYBEX's application process is designed to assess candidates' skills, experience, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Imagination
- Belief
- Passion
- Strength
- Respect
- Love
Work Style:
- Collaborative and cross-functional
- Data-driven and strategic
- Innovative and forward-thinking
- Results-oriented and proactive
Self-Assessment Questions:
- Do you align with CYBEX's company values and work style?
- Are you comfortable working in a global, multicultural environment?
- Do you thrive in a collaborative, cross-functional work environment?
ASSUMPTION: CYBEX's company culture is built on a foundation of innovation, collaboration, and a passion for creating high-quality products that keep children safe and parents stylish.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams, both on-site and remotely
- Adapting to a global work environment with diverse cultural norms and time zones
- Keeping up with industry trends and market developments in the juvenile products sector
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is unique to CYBEX, focusing on the TLP product category and requiring a strong understanding of the juvenile products market
- Similar roles in other organizations may have a broader product marketing scope or focus on different product categories
- Career progression in this role may involve expanding the product marketing scope or taking on a leadership role within the team
ASSUMPTION: This role offers a unique opportunity to specialize in product marketing for the TLP product category within a global, innovative organization.
📝 Sample Projects
- Conducting a comprehensive market analysis and target group segmentation for a new TLP product launch
- Developing a competitive analysis and product marketing strategy for an existing TLP product line
- Creating and managing product information and assets for a marketing campaign, including packaging design, POS content, and product information design
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and tactical nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing team?
- How does CYBEX support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CYBEX approach innovation and staying ahead of industry trends in the juvenile products sector?
- What are the most challenging aspects of working in a global, multicultural environment at CYBEX?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and the work environment, while also providing valuable insights into the position and organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your work, such as market analysis reports or product marketing strategies, to showcase your abilities
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
