📌 Core Information
🔹 Job Title: Manager Product Marketing TLP (m/w/d)
🔹 Company: CYBEX GMBH
🔹 Location: Bayreuth, Bavaria, Germany
🔹 Job Type: Full-time, On-site
🔹 Category: Manufacturing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing market analyses and trends for the TLP category
- Defining consumer behavior and target group strategies
- Supporting the development of marketing communication as a product ambassador
- Creating a product marketing strategy for the TLP category
- Ensuring a superior consumer experience across all touchpoints
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in the dynamic and international environment of CYBEX.
📋 Key Responsibilities
✅ Conducting market analyses and trend evaluations, particularly in the TLP category
✅ Developing consumer personas and target group strategies
✅ Supporting the development of marketing communication as a product ambassador
✅ Creating a product marketing strategy for the TLP category
✅ Ensuring a superior consumer experience across all touchpoints, with a focus on digital channels and POS
✅ Providing all consumer-relevant product information and images as a basis for marketing materials
✅ Actively promoting the product portfolio from a consumer perspective
✅ Regularly reviewing product features and descriptions for accuracy and relevance
✅ Contributing to the optimization of internal processes and systems
✅ Collaborating with various teams, such as content creation, social media, product management, video, and product image management
✅ Coordinating product kick-off presentations and ensuring a common project understanding
✅ Conducting worldwide competitive benchmarking in product marketing communication
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities and stakeholders.
🎯 Required Qualifications
Education: Completed Bachelor's or Master's degree in Marketing, Communication, International Management, or a related field
Experience: Proven experience in developing consumer personas and target group segmentation strategies
Required Skills:
- Excellent market analysis and trend evaluation skills
- Strong communication and stakeholder management abilities
- Proven experience in developing and implementing product marketing strategies
- Familiarity with packaging development, POS materials, and product information design
- Excellent organizational skills and presentation abilities
- Experience in conducting competitive analyses from a marketing and consumer perspective
- Fluent English language skills; German proficiency is a plus but not required
Preferred Skills:
- Experience in the baby and childcare product market or lifestyle consumer goods
- Familiarity with the CYBEX brand and product portfolio
ASSUMPTION: Candidates with experience in the relevant industry and a strong understanding of consumer behavior will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on market research and company size)
Benefits:
- Attractive annual leave
- Discounts on CYBEX products
- International working environment with opportunities for growth and development
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The provided salary range is an estimate based on market research and company size. Actual salary may vary depending on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: CYBEX operates in the manufacturing sector, specializing in juvenile products, car seats, baby carriers, strollers, and kids' furniture. The company is known for its innovative design and focus on child safety, positioning itself as a lifestyle and fashion brand for parents.
Company Size: CYBEX has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: CYBEX was founded in 2005 and has since grown rapidly, expanding its product offerings and global presence.
Company Description:
- CYBEX is a company that puts tomorrow’s people at the heart of its brand, always questioning the status quo and challenging the establishment.
- The company offers a wide range of products, including car seats, baby carriers, kids' furniture, and strollers, enabling parents to keep their little ones safe in style.
- CYBEX operates globally and has employees from over 29 nations, fostering an inclusive and diverse working environment.
Company Specialties:
- Juvenile products
- Car seats
- Baby carriers
- Strollers
- Child safety
- Juvenile design
- Products for children
- Family products
- And kids' furniture
Company Website: cybex-online.com
ASSUMPTION: CYBEX's focus on innovation, design, and child safety makes it an attractive employer for creative and forward-thinking professionals.
📊 Role Analysis
Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in product marketing or a related field.
Reporting Structure: The Manager Product Marketing TLP reports directly to the Head of Product Marketing.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Progression to a senior role within the product marketing team
- Expansion into other product categories or regions
- Development of leadership and management skills
ASSUMPTION: This role offers ample opportunities for professional growth and development within the dynamic and expanding CYBEX organization.
🌍 Location & Work Environment
Office Type: CYBEX's headquarters in Bayreuth, Germany, features a modern and collaborative work environment.
Office Location(s): Riedinger Str. 18, Bayreuth, 95448, DE
Geographic Context:
- Bayreuth is located in the state of Bavaria, Germany, offering a high quality of life with a mix of urban and rural attractions.
- The region is known for its rich cultural heritage, beautiful landscapes, and strong economic ties to the manufacturing industry.
- Bayreuth is well-connected by road and public transportation, with easy access to major cities such as Nuremberg and Munich.
Work Schedule: The standard workweek is Monday to Friday, with flexible hours to accommodate individual needs and project demands.
ASSUMPTION: Bayreuth offers a pleasant work-life balance, with easy access to nature, cultural attractions, and a vibrant local community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and relevant team members
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Market analysis and trend evaluation skills
- Consumer behavior understanding and target group segmentation
- Communication and presentation abilities
- Product marketing strategy development and implementation
- Cross-functional collaboration and project management skills
Application Tips:
- Highlight relevant market analysis and consumer behavior projects from your past experiences
- Tailor your resume and cover letter to emphasize your product marketing and consumer-focused skills
- Prepare a portfolio showcasing your product marketing strategies, consumer personas, and target group segmentation examples
- Research CYBEX's product portfolio and brand values to demonstrate your understanding of the company and its offerings
ATS Keywords: Product Marketing, TLP, Market Analysis, Consumer Behavior, Stakeholder Management, Communication, Packaging Development, POS Materials, Product Information Management, Process Optimization, Presentation Skills, Competitive Analysis, English Proficiency, German Proficiency
ASSUMPTION: CYBEX's application process is designed to assess candidates' technical skills, cultural fit, and strategic mindset, with a focus on the product marketing aspects of the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- CRM and marketing automation tools (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Excel, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: CYBEX uses industry-standard tools and technologies to support its marketing efforts and internal processes.
👔 Cultural Fit Considerations
Company Values:
- Imagination: CYBEX encourages creativity and innovative thinking in all aspects of its business
- Belief: The company fosters a culture of trust and confidence in its employees' abilities
- Passion: CYBEX values enthusiasm and dedication in its pursuit of excellence
- Strength: The company promotes resilience and perseverance in the face of challenges
- Respect: CYBEX fosters an inclusive and collaborative work environment that values diversity and individual contributions
- Love: The company is committed to creating products that make a positive impact on families and children worldwide
Work Style:
- Dynamic and fast-paced, with a focus on growth and innovation
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Results-driven, with a focus on delivering high-quality products and marketing campaigns
- International, with a diverse and multicultural workforce
Self-Assessment Questions:
- Do I share CYBEX's values and passion for innovation and excellence?
- Am I comfortable working in a dynamic and fast-paced environment, with a strong focus on growth and collaboration?
- Do I possess strong communication and presentation skills, with the ability to influence and persuade stakeholders?
ASSUMPTION: CYBEX's values and work style make it an attractive employer for creative, collaborative, and results-driven professionals who thrive in dynamic and international environments.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced and dynamic work environment
- Balancing strategic thinking with tactical execution in a rapidly growing organization
- Adapting to the unique cultural and market demands of the TLP category
- Navigating a large and diverse organization with multiple product categories and global presence
ASSUMPTION: These challenges can be overcome with strong project management skills, strategic thinking, and a proactive approach to collaboration and communication.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on the TLP category, which includes a broader range of products and consumer touchpoints
- CYBEX's focus on innovation, design, and child safety sets it apart from competitors in the juvenile products market
- This role offers significant growth opportunities within a dynamic and expanding organization, with potential for career progression and expansion into other product categories or regions
ASSUMPTION: This role is unique in its focus on the TLP category and offers a compelling combination of strategic thinking, cross-functional collaboration, and growth opportunities within the innovative and expanding CYBEX organization.
📝 Sample Projects
- Developing a comprehensive market analysis and trend evaluation for the TLP category, with a focus on consumer behavior and target group segmentation
- Creating a product marketing strategy for a new line of CYBEX strollers, highlighting unique selling points, product highlights, and consumer benefits
- Designing and implementing a competitive benchmarking study to assess the communication of USPs in product marketing campaigns for the TLP category
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the Manager Product Marketing TLP role and the importance of consumer-focused and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and roadmap for the TLP category?
- How does CYBEX approach cross-functional collaboration and stakeholder management in product marketing?
- What are the key challenges and opportunities facing the TLP category in the coming years, and how does this role contribute to addressing them?
- How does CYBEX support the professional growth and development of its employees, particularly in the product marketing team?
- What is the company's approach to work-life balance and employee well-being, particularly for on-site employees?
ASSUMPTION: These questions will help you better understand the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the CYBEX careers portal
- Tailor your resume and cover letter to highlight your relevant market analysis, consumer behavior, and product marketing skills and experiences
- Prepare a portfolio showcasing your product marketing strategies, consumer personas, and target group segmentation examples, with a focus on the TLP category
- Research CYBEX's product portfolio and brand values to demonstrate your understanding of the company and its offerings
- Follow up with the CYBEX HR team one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
