🔹 Job Title: Manager, Product Marketing - TV Experience and New Content Investments
🔹 Company: Netflix
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time
🔹 Category: Entertainment Providers
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of product marketing and consumer behavior, as well as excellent communication and project management skills.
✅ Collaborate with the product team to identify member needs and help shape the long-term vision for Netflix’s member experience innovations, including the future of TV and our investment in new content experiences.
✅ Develop the positioning statement for key product launches, including the value offered to the customer, how it stacks up to competitor capabilities, and how it ties back to Netflix's brand differentiators.
✅ Build marketing strategy for launches, pulling together business goals, technical considerations, and expertise of the marketing teams to align on audiences to target, channels to employ, countries to activate, etc.
✅ Navigate complex cross-functional environments to ensure alignment and connectivity. Work across teams to align on product or feature naming, information architecture, and brand architecture.
✅ Assess upcoming product and feature launches to identify bigger stories or position multiple launches in a clear way for consumers and tie those launches back to the broader Netflix value proposition.
✅ Work with product and comms partners to clearly define marketing needs and coordinate various parts of the marketing organization to execute against those needs (e.g., brand design, organic social, paid social, partner marketing, etc.).
✅ Partner with content design to ensure coherent and consistent language and narrative between in-service and off-service messaging.
✅ Communicate effectively with leadership, facilitating complex ideas in compelling and clear ways.
ASSUMPTION: This role requires a high level of adaptability and the ability to work effectively with various teams and stakeholders.
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in Marketing or related fields with an emphasis on product marketing or consumer marketing
Required Skills:
Preferred Skills:
ASSUMPTION: Given the fast-paced nature of the entertainment industry, candidates with experience in this field may have an advantage.
Salary Range: $200,000 - $350,000 per year (based on total compensation, including base salary)
Benefits:
Working Hours: 40 hours per week, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on market data for similar roles in the entertainment industry. Actual compensation may vary based on factors such as job family, background, skills, and experience.
Industry: Netflix is a leading entertainment service provider, offering TV series, films, and games to over 300 million paid memberships in over 190 countries
Company Size: Netflix has 10,001+ employees globally, with a significant presence in Los Angeles, California
Founded: Netflix was founded in 1997 and has since grown to become a prominent player in the entertainment industry
Company Description:
Company Specialties:
Company Website: jobs.netflix.com
ASSUMPTION: Netflix's focus on innovation and customer experience makes it an attractive employer in the entertainment industry.
Career Level: This role is a management position, requiring strategic thinking and leadership skills
Reporting Structure: The Manager, Product Marketing will report directly to the Director of Product Marketing and work cross-functionally with various teams within Netflix
Work Arrangement: This is an on-site role, with the primary office location in Los Angeles, California
Growth Opportunities:
ASSUMPTION: Given Netflix's rapid growth and expansion, there may be opportunities for career progression within the company.
Office Type: Netflix's Los Angeles office is a collaborative workspace designed to foster creativity and innovation
Office Location(s): 5808 W Sunset Blvd, Los Angeles, CA 90028, US
Geographic Context:
Work Schedule: The work schedule for this role is Monday through Friday, with flexibility for project needs
ASSUMPTION: The Los Angeles office provides a stimulating and creative work environment, with ample opportunities for professional growth and development.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, TV Experience, New Content Investments, Cross-Functional Teams, Strategic Planning, Consumer Behavior, Entertainment Industry
ASSUMPTION: Netflix's interview process is designed to assess candidates' fit for the role and the company culture, with a focus on problem-solving skills, teamwork, and adaptability.
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the manager works with.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Netflix's culture values adaptability, collaboration, and a strong work ethic, with a focus on continuous learning and improvement.
ASSUMPTION: Candidates should be prepared to work in a dynamic and competitive environment, with a strong focus on adaptability and continuous learning.
ASSUMPTION: This role offers a unique opportunity to shape the future of Netflix's member experience and contribute to the company's continued success in the entertainment industry.
ASSUMPTION: The specific projects for this role may vary depending on Netflix's product roadmap and business priorities.
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your understanding of Netflix's business and culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.