Manager, Product Portfolio Marketing - Security Solutions

📌 Core Information

🔹 Job Title: Manager, Product Portfolio Marketing - Security Solutions

🔹 Company: Mastercard

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: 2025-04-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for the Security Solutions portfolio
• Collaborating with cross-functional teams, including product, sales, and regional marketing
• Conducting competitive analysis and customer research to refine portfolio positioning
• Managing product launches and campaigns, defining the go-to-market playbook

ASSUMPTION: This role requires a strong understanding of product lifecycle management, competitive positioning, and market trends, as well as experience developing tailored marketing strategies for diverse customer segments.

📋 Key Responsibilities

✅ Support Director in development of compelling messaging and value propositions for the Security Solutions portfolio

✅ Conduct regular competitive analysis and customer research to refine portfolio positioning

✅ Support the execution of product launches and campaigns, defining the go-to-market playbook for the portfolio

✅ Manage and maintain key marketing assets including product portfolio matrix and buying group/persona information

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive business growth through effective marketing.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in product marketing, preferably in a B2B payments environment

Required Skills:

• Strong understanding of competitive product positioning and crafting compelling value propositions
• Experience working with cross-functional teams, including product, sales, and regional marketing teams
• Ability to deliver and assess creative content across channels including presentations, sales materials, digital, videos

Preferred Skills:

• Experience in the payments industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a solid foundation in product marketing, with a focus on B2B payments and a proven track record of driving business growth through effective marketing strategies.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Manager-level role in Toronto's IT Services sector)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous time-off policies

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: Salary range is estimated based on market research and may vary depending on the candidate's experience and skills. Benefits are subject to change and may vary by location.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global digital payments and technology industry, with a focus on driving innovation and growth in commerce

Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects

Founded: 1966, with a rich history in the payments industry and a strong commitment to innovation and sustainability

Company Description:

• Mastercard is a global technology company that connects consumers, financial institutions, merchants, governments, and businesses worldwide
• The company's products and solutions enable secure and convenient digital payments, driving growth and prosperity for all stakeholders
• Mastercard is committed to building a sustainable economy where everyone can prosper, with a focus on financial inclusion, cybersecurity, and responsible business practices

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions and processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's large size and global presence offer applicants a unique opportunity to work on diverse projects and gain exposure to international markets.

📊 Role Analysis

Career Level: This role is at the Manager level, with opportunities for career progression within the Marketing function or into other areas of the business

Reporting Structure: The Manager reports directly to the Director of Product Portfolio Marketing – Security Solutions and works closely with cross-functional teams, including product, sales, and regional marketing

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed

Growth Opportunities:

• Progression into senior marketing roles or other leadership positions within the organization
• Expansion of responsibilities to cover additional product portfolios or geographic regions
• Development of expertise in specific areas of interest, such as competitive positioning, customer research, or campaign execution

ASSUMPTION: This role offers a strong platform for career growth, with opportunities to develop marketing skills, gain exposure to diverse projects, and advance within the organization.

🌍 Location & Work Environment

Office Type: Mastercard's Toronto office is a modern, collaborative workspace with a focus on employee well-being and productivity

Office Location(s): 121 Bloor St E, Toronto, ON M4W 3M5, Canada

Geographic Context:

• Toronto is a multicultural, vibrant city with a strong tech industry and a high quality of life
• The city offers a wide range of cultural attractions, entertainment options, and recreational activities
• Toronto has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work as needed)

ASSUMPTION: Toronto offers a dynamic, multicultural work environment with a strong tech industry and a high quality of life, making it an attractive location for professionals in the IT Services sector.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a member of the HR team
• Behavioral and technical interviews with hiring managers and team members
• Final interview with the Director or another senior leader

Key Assessment Areas:

• Understanding of product marketing principles and best practices
• Ability to conduct competitive analysis and customer research
• Experience working with cross-functional teams and stakeholders
• Alignment with Mastercard's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your experience with competitive analysis, customer research, and campaign execution
• Demonstrate your understanding of the Security Solutions portfolio and Mastercard's business

ATS Keywords: Product Marketing, B2B Payments, Competitive Positioning, Value Propositions, Product Lifecycle Management, Market Trends, Customer Segmentation, Creative Content Delivery, Digital Marketing, Sales Materials, Customer Research, Product Launches, Messaging Development, Campaign Execution, Data-Driven Insights

ASSUMPTION: Mastercard's application process is designed to assess candidates' skills and cultural fit, with a focus on behavioral and technical interviews to evaluate their suitability for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation platforms, as well as familiarity with CRM software and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Do the right thing
• Stay curious
• Make it happen

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay curious and continue to learn and grow in your role?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you ensure that your marketing strategies are aligned with your company's values and culture?

ASSUMPTION: Mastercard values candidates who are curious, adaptable, and committed to doing the right thing, with a strong work ethic and a collaborative approach to problem-solving.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic environment
• Balancing strategic planning with tactical execution and cross-functional collaboration
• Keeping up with industry trends and competitor activities in the rapidly evolving payments landscape
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: This role presents both opportunities and challenges, with a fast-paced, dynamic environment and a need for strong project management and cross-functional collaboration skills.

📈 Similar Roles Comparison

• This role is similar to other Product Marketing Manager positions, but with a focus on the Security Solutions portfolio and a reporting structure specific to Mastercard
• Compared to other IT Services and IT Consulting roles, this position offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration
• Career progression in this role could lead to senior marketing roles or other leadership positions within the organization, with opportunities to expand responsibilities or move into different business areas

ASSUMPTION: This role offers a unique blend of strategic planning, tactical execution, and cross-functional collaboration, with opportunities for career progression and exposure to diverse projects within a large, global organization.

📝 Sample Projects

• Conducting a competitive analysis of the Security Solutions portfolio and developing targeted messaging to differentiate Mastercard in the market
• Managing a product launch campaign for a new Security Solutions offering, including the development of marketing materials, digital content, and sales enablement tools
• Collaborating with regional marketing teams to tailor portfolio messaging and value propositions for specific geographic markets or customer segments

ASSUMPTION: These sample projects illustrate the strategic planning, tactical execution, and cross-functional collaboration required for success in this role, with a focus on driving business growth through effective marketing strategies.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Security Solutions portfolio?
• How does Mastercard support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mastercard measure the success of its product marketing efforts, and what are the key performance indicators (KPIs) for this role?
• What are the biggest challenges facing the Security Solutions portfolio, and how can this role contribute to addressing them?

ASSUMPTION: These interview questions are designed to assess the fit between the candidate's skills, experience, and career goals, and the specific requirements and dynamics of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.mastercard.com/us/en/job/R-241748/Manager-Product-Portfolio-Markaging-Security-Solutions
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, competitive positioning, and customer research
• Prepare examples of your experience with competitive analysis, customer research, and campaign execution to demonstrate your qualifications for the position
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.