Manager, Product Public Relations

📌 Core Information

🔹 Job Title: Manager, Product Public Relations

🔹 Company: Genentech

🔹 Location: South San Francisco, California

🔹 Job Type: Full-Time

🔹 Category: Biotechnology Research

🔹 Date Posted: June 17, 2025

🔹 Experience Level: Mid-Senior level (6-8 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the implementation and execution of public relations strategies for Product Public Relations.
• Developing communication strategies and launch plans for late-stage pipeline assets.
• Engaging with various external stakeholders, including media, patients, HCPs, consumers, policymakers, and advocacy partners.
• Collaborating with internal stakeholders and global counterparts to develop, implement, and deliver communication programs.
• Measuring communication impact and delivering business outcomes through effective metrics and KPIs.

ASSUMPTION: This role requires a strategic and creative mindset, with the ability to take smart risks and solve problems in a dynamic and matrixed organization.

📋 Key Responsibilities

✅ Supporting the Product Public Relations team to execute PPR plans for assigned therapy areas and brands, including data and regulatory milestones, corporate commitment campaigns, and disease state education programs.

✅ Implementing end-to-end communications plans leveraging earned media, sponsored content, social media, and owned media channels to engage external stakeholders.

✅ Serving as a public relations expert for one or more products/pipeline assets and having a deep understanding of the brand objectives.

✅ Basic media relations, including proactive media pitching, reactive media responses, story monitoring, and relationship engagement with select media.

✅ Partnering with numerous internal stakeholders and cross-functional global counterparts to develop, implement, and deliver communication programs.

✅ Content planning and creation for corporate digital channels and channel management, including all compliance processes.

✅ Execution of communications strategies for brand priorities, delivering supervised results according to brand strategic plans.

✅ Serving as a strong communications/public relations expert, working collaboratively with relevant teams to develop, implement, and deliver agreed communication programs/campaigns/activities.

✅ Developing and measuring effective metrics/KPIs to track communication impact and deliver the best business outcomes.

✅ Managing Public Relations agencies working in support of our medicines, being accountable for associated budgets and resources.

ASSUMPTION: This role requires strong organizational skills, the ability to work under pressure, and resilience in complex project environments.

🎯 Required Qualifications

Education: Bachelor’s degree in a related field, including journalism, public relations, communications.

Experience: Minimum of 6-8 years in roles delivering high-impact communication strategies and plans within a global organization.

Required Skills:

• Proven experience in public relations, media relations, and stakeholder management.
• Ability to work effectively in a highly matrixed organization and across geographical boundaries.
• Ability to work in agile team settings, supporting teams and driving collective results.
• Excellent writing skills and practical social media experience, both in planning strategies and creating impactful content.
• Natural interest in pharmaceutical/biotechnology and healthcare.
• Able to work and multi-task under pressure, with strong organizational ability and responsiveness to changing situations in complex project environments.
• Confident in building effective relationships, both inside and outside the company.
• Excellent interpersonal skills; hardworking team player and self-starter.
• Ability to provide effective coaching and guidance to peers and other team members.
• Ability to work in a global environment, understanding cultural differences.
• Experience in translating scientific/technical content for a broad range of audiences.

Preferred Skills:

• Past experience working in the biotechnology or scientific industry.
• Agency and/or journalism experience.

ASSUMPTION: Experience in the biotechnology or scientific industry is a plus, but not required. Strong writing skills and stakeholder management experience are essential for this role.

💰 Compensation & Benefits

Salary Range: $106,600.00 - $198,000.00 per year (based on the primary location of California)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee stock purchase plan
• Generous time off and paid holidays
• Tuition assistance and professional development opportunities
• On-site fitness center and wellness programs
• Employee discounts and other perks

Working Hours: Full-time, with approximately 25 to 50% domestic travel required.

ASSUMPTION: The salary range provided is based on the primary location of California. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.

📌 Applicant Insights

🔍 Company Context

Industry: Biotechnology Research

Company Size: 10,001+ employees (Large enterprise)

Founded: 1976

Company Description:

• Genentech is a leading biotechnology company that discovers, develops, manufactures, and commercializes medicines to treat patients with serious or life-threatening medical conditions.
• The company is committed to finding solutions for people facing the world's most difficult-to-treat conditions, using cutting-edge science to create and deliver innovative medicines around the globe.
• Genentech is a member of the Roche Group, headquartered in Basel, Switzerland.

Company Specialties:

• Oncology
• Immunology
• Disorders of Tissue Growth and Repair
• Neuroscience and Infectious Disease
• Metabolism
• and Ophthalmology

Company Website: www.gene.com

ASSUMPTION: Genentech is a large, established company with a strong focus on innovation and patient care. Working here offers opportunities to make a significant impact on patients' lives and contribute to cutting-edge research.

📊 Role Analysis

Career Level: Mid-Senior level (6-8 years of experience)

Reporting Structure: This role reports directly to the Senior Director of Product Public Relations and may have supervisory responsibilities for junior team members.

Work Arrangement: On-site, with approximately 25 to 50% domestic travel required.

Growth Opportunities:

• Potential career progression to Senior Manager or Director level within the Product Public Relations team or other related functions.
• Opportunities to work on diverse therapy areas and brands, gaining broad experience in product public relations.
• Chances to collaborate with global counterparts and develop international experience.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop expertise in product public relations and advance their career within the organization.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment.

Office Location(s): South San Francisco, California

Geographic Context:

• The South San Francisco Bay Area offers a diverse and vibrant community, with easy access to San Francisco and other major cities in the region.
• The area is known for its mild climate, cultural attractions, and outdoor recreation opportunities.
• Genentech's campus is located in a scenic waterfront setting, with on-site amenities including a fitness center, cafeteria, and outdoor spaces.

Work Schedule: Full-time, with standard business hours and the flexibility to work remotely when needed.

ASSUMPTION: Working at Genentech's South San Francisco campus offers a dynamic and engaging work environment, with easy access to the vibrant Bay Area community.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager or a member of the HR team
• In-person or video interview with the Senior Director of Product Public Relations and other team members
• Final interview with the Senior Director of Product Public Relations and other senior leaders
• Background check and offer extension

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving abilities
• Cultural fit and alignment with Genentech's values
• Experience and expertise in product public relations and stakeholder management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with media relations, stakeholder management, and communication strategy development.
• Research Genentech's mission, values, and recent news to demonstrate your understanding of the company and its priorities.
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture.

ATS Keywords: Product Public Relations, Media Relations, Stakeholder Management, Communication Strategies, Social Media, Global Experience, Biotech Industry, Healthcare, Pharmaceuticals

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's communication skills, strategic thinking, and cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media monitoring and analytics tools (e.g., Muck Rack, Brand24)
• Social media platforms (e.g., Twitter, LinkedIn, Facebook)
• Project management tools (e.g., Asana, Trello)
• Content management systems (e.g., WordPress, Drupal)

ASSUMPTION: The tools and technologies required for this role are standard for the public relations and communications industry, with a focus on media monitoring, analytics, and content management.

👔 Cultural Fit Considerations

Company Values:

• Patients First
• Integrity
• Collaboration
• Innovation
• Quality
• Respect

Work Style:

• Dynamic and fast-paced, with a focus on delivering results and meeting deadlines.
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration and stakeholder engagement.
• Data-driven and strategic, with a focus on measuring communication impact and delivering business outcomes.

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful communication strategies in a global organization?
• Are you comfortable working in a highly matrixed organization and collaborating with diverse stakeholders?
• Do you thrive in a dynamic and fast-paced work environment, with a focus on delivering results and meeting deadlines?

ASSUMPTION: Genentech values candidates who are strategic, collaborative, and results-driven, with a strong commitment to patient care and innovation.

⚠️ Potential Challenges

• The role may require frequent travel, which can be demanding and time-consuming.
• The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work setting.
• The role may require working on multiple projects simultaneously, which can be stressful and require strong organizational skills.
• The competitive biotechnology industry may present challenges in terms of standing out and making an impact in the market.

ASSUMPTION: While this role offers significant opportunities for growth and impact, it also presents challenges that candidates should carefully consider before applying.

📈 Similar Roles Comparison

• Compared to other product public relations roles in the biotechnology industry, this role offers a unique opportunity to work on a broad range of therapy areas and brands, with a focus on late-stage pipeline assets.
• Genentech's large size and global presence provide opportunities for international experience and collaboration with global counterparts.
• Career progression in this role may follow a similar path to other product public relations roles in the industry, with potential advancement to Senior Manager or Director level.

ASSUMPTION: This role offers a unique combination of breadth, depth, and growth potential compared to similar roles in the industry, with a focus on late-stage pipeline assets and global collaboration.

📝 Sample Projects

• Developing and executing a communication strategy for the launch of a new oncology therapy, including media outreach, patient education, and healthcare professional engagement.
• Managing a crisis communication response to a negative media article, including proactive outreach to key stakeholders and reactive monitoring and response to media inquiries.
• Creating and implementing a social media strategy for a rare disease awareness campaign, including targeted outreach to patients, caregivers, and healthcare professionals.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges that a Product Public Relations Manager at Genentech may face, with a focus on strategic thinking, stakeholder engagement, and communication impact.

❓ Key Questions to Ask During Interview

• Can you describe the team dynamics and work style of the Product Public Relations team?
• How does this role fit into the broader organization, and what are the key priorities for the first 90 days?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Genentech support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.gene.com/us/en/job/202505-112090/Manager-Product-Public-Relations
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on media relations, stakeholder management, and communication strategy development.
• Prepare questions to ask the interviewer about the role, team dynamics, and company culture.
• If selected for an interview, be prepared to discuss your experience with media relations, stakeholder management, and communication strategy development in detail.
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.