Manager, Program Marketing

📌 Core Information

🔹 Job Title: Manager, Program Marketing

🔹 Company: Red Hat

🔹 Location: Tokyo, Japan (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing programs to align with business objectives and enhance customer engagement
• Collaborating with cross-functional teams to drive multi-channel campaigns, ensuring strategic alignment
• Evaluating campaign performance and providing data-driven insights to optimize marketing initiatives
• Managing resources, budget planning, and project timelines for marketing programs
• Providing leadership, mentorship, and guidance to team members, fostering their professional growth

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in B2B program marketing, preferably in the technology field.

📋 Key Responsibilities

✅ Lead the development and execution of marketing programs that align with business objectives and enhance customer engagement

✅ Collaborate with cross-functional teams to drive multi-channel campaigns, including digital, social media, and events, ensuring strategic alignment

✅ Track and evaluate campaign performance, providing data-driven insights to optimize marketing initiatives and maximize impact

✅ Manage resource allocation, budget planning, and project timelines to ensure the timely and efficient delivery of marketing programs

✅ Provide leadership, mentorship, and guidance to team members, fostering their professional growth and ensuring alignment with broader organizational goals

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a well-rounded marketing professional.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years of B2B program marketing experience, with 3+ years of management experience

Required Skills:

• Proven ability to create and develop strategies and integrated marketing campaigns
• Solid project management, planning, and organizational skills with attention to detail
• Ability to take the initiative and deliver projects with minimal supervision
• Excellent written, verbal, and presentation skills
• Ability to develop relationships and communicate across all levels of the organization
• Ability to handle multiple urgent tasks, projects, and relationships

Preferred Skills:

• Experience in the technology industry
• Fluency in Japanese

ASSUMPTION: Candidates should have a strong background in B2B program marketing, with a proven track record of developing and executing successful campaigns.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Tokyo, the estimated salary range is ¥12,000,000 - ¥16,000,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee stock purchase plan
• Tuition reimbursement

Working Hours: Full-time position with standard Japanese business hours (9:00 AM - 5:30 PM JST), with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Red Hat operates in the software development industry, specifically focusing on enterprise open source solutions.

Company Size: Red Hat is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Red Hat was founded in 1993 and has since grown to become a leading provider of enterprise open source solutions.

Company Description:

• Red Hat is the world’s leading provider of enterprise open source solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies.
• The company fosters an inclusive culture built on open source principles, encouraging collaboration, transparency, and innovation.
• Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants.

Company Specialties:

• Cloud computing
• Hybrid cloud management
• Linux
• Open source
• Virtualization
• Storage
• Middleware
• Containers
• Mobile
• OpenStack

Company Website: Red Hat

ASSUMPTION: Red Hat's focus on open source solutions and community-powered approach sets it apart in the software development industry.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role may have direct reports and will collaborate with cross-functional teams, including product marketing, sales, and product management.

Work Arrangement: Remote OK, with flexibility for remote work and standard Japanese business hours.

Growth Opportunities:

• Potential to lead larger marketing programs or teams as the company grows
• Opportunities to work on cutting-edge technologies and collaborate with industry experts
• Access to professional development resources and training

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Remote OK, with the option to work from Red Hat's Tokyo office

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant tech industry, offering ample opportunities for networking and professional growth
• The city is known for its rich culture, delicious food, and efficient public transportation
• Tokyo has a humid subtropical climate, with mild winters and hot, humid summers

Work Schedule: Full-time position with standard Japanese business hours (9:00 AM - 5:30 PM JST), with flexibility for remote work

ASSUMPTION: The remote work option provides flexibility for candidates who prefer to work from home or a location of their choice.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the director of marketing

Key Assessment Areas:

• Strategic thinking and campaign development
• Leadership and team management skills
• Communication and presentation skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight your experience in B2B program marketing and campaign development
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of successful marketing campaigns you've led and their outcomes
• Demonstrate your understanding of Red Hat's products and services during the interview

ATS Keywords: B2B program marketing, campaign development, strategic planning, team leadership, cross-functional collaboration, marketing performance, budget management, project management, open source, Linux, cloud, container, Kubernetes

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the Red Hat organization.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Microsoft Office Suite
• Slack
• Zoom

ASSUMPTION: Familiarity with marketing automation tools, CRM platforms, and collaboration software is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customers
• Innovation
• Community
• Partnership
• Integrity
• Quality

Work Style:

• Collaborative and team-oriented
• Adaptable and open to feedback
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you adaptable and open to feedback, both from colleagues and customers?
• Do you have a proven track record of driving results and continuous improvement in your marketing campaigns?

ASSUMPTION: Candidates who align with Red Hat's company values and work style will be a strong fit for this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Collaborating with cross-functional teams across different time zones
• Staying up-to-date with the latest marketing trends and technologies

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a stronger emphasis on strategic planning and campaign development
• In the technology industry, this role requires a deep understanding of open source solutions and their applications
• Career paths may include advancing to a director or vice president of marketing role within the organization

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and team leadership, setting it apart from other senior marketing positions.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new open source product
• Analyzing campaign performance data to optimize marketing initiatives and maximize impact
• Managing a team to deliver a large-scale event, such as a user conference or trade show

ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and leadership aspects of the role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Red Hat's overall marketing strategy?
• What are the most significant challenges facing the marketing team currently, and how can this role address them?
• How does Red Hat support the professional growth and development of its employees?
• What is the team's approach to collaboration and cross-functional partnerships?
• How does Red Hat measure the success of its marketing campaigns, and how can this role impact those metrics?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in B2B program marketing and campaign development
• Prepare examples of successful marketing campaigns you've led and their outcomes
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.