Manager, Programmatic (16760, NY)

📌 Core Information

🔹 Job Title: Manager, Programmatic (16760, NY)

🔹 Company: IPG Mediabrands

🔹 Location: New York, NY

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing client brand(s) and customizing departmental standards to fit client needs
• Acting as a point of escalation and go-to expert for complex setup, optimization, and platform nuances
• Providing day-to-day supervision to a team, including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress
• Evaluating information and leveraging experience to identify and solve ongoing or complex problems
• Requiring understanding of the industry, processes, procedures, and systems within own and related areas

ASSUMPTION: This role requires a high level of expertise in programmatic advertising and team management. The ideal candidate will have a proven track record of successfully seeking out and curating new business relationships and/or solutions, and developing solutions using new or existing processes.

📋 Key Responsibilities

✅ Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge

✅ Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scopes

✅ Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance

✅ Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting

✅ Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth initiatives across the company

✅ Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts

✅ Evaluates information and leverages experience to identify and solve ongoing or complex problems

✅ Requires understanding of the industry, processes, procedures, and systems within own and related areas

ASSUMPTION: The responsibilities listed above are not exhaustive and may vary based on the specific client and team the Manager is assigned to. The role may also require occasional travel to client offices or industry events.

🎯 Required Qualifications

Education: A bachelor's degree in a related field is preferred but not required. IPG Mediabrands does not require candidates to have a college degree.

Experience: A minimum of 5-10 years of experience in programmatic advertising, with at least 2 years in a management role.

Required Skills:

• Proven track record of successfully seeking out and curating new business relationships and/or solutions
• Experience building team, providing mentorship, and navigating how to manage up/down/laterally
• Intermediate knowledge of technology or measurement ad tech solutions, including platforms
• Intermediate knowledge and skills in data analysis
• Confident collaborating with others
• Experience with Project / Account Management
• Advanced communication skills; clear and succinct communication

Preferred Skills:

• Advanced ability to anticipate, recognize, and clearly define problems using various techniques to systematically analyze, weigh alternatives, and propose solutions
• Experience with managing existing business relationships, partnerships, and alliances internally and externally
• Ability to assess and rank issues and tasks in order of importance for taking action
• Has gained prior experience in actual situations to recognize recurring meaningful components
• Applies a solid foundation to varying situations
• Applies advanced knowledge and perceives deviations from the normal pattern

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, IPG Mediabrands values diversity and encourages applicants from all backgrounds to apply. The company is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

💰 Compensation & Benefits

Salary Range: $90,000 - $100,000 USD per year

Benefits:

• Medical Coverage
• Dental Coverage
• 401(k) Plans
• Flex Spending
• Life Insurance
• Disability
• Employee Discount Program
• Employee Stock Purchase Program
• Paid Family Benefits
• Discretionary Time Off
• Appreciation Weeks
• Wellness Days

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on the information available. The actual salary may vary depending on factors such as the candidate's experience, skills, and the company's internal compensation structure. The benefits listed above are subject to change and may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. IPG Mediabrands is a division of Interpublic Group (NYSE: IPG), managing over $47 billion in marketing investment globally on behalf of its clients.

Company Size: 10,001+ employees. IPG Mediabrands employs over 18,000 diverse marketing communication professionals in more than 130 countries.

Founded: The Interpublic Group was founded in 1968, and IPG Mediabrands was established as a division in 2014.

Company Description:

• IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative, and Mediahub
• The company also has award-winning specialty business units, including Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab
• IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online
• Mobile
• Social Media Marketing
• Sponsorship and Sports Marketing
• ROI and Consumer Research
• Hyper-Local and Multicultural Marketing
• and Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands is a large, global company with a diverse portfolio of clients and services. The company's size and scope provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior. The Manager, Programmatic role is a senior-level position within the Addressable Activation department, requiring a high level of expertise and experience.

Reporting Structure: The Manager reports directly to the Director of Addressable Activation or another senior leader within the department.

Work Arrangement: On-site. The Manager is expected to work on-site at the IPG Mediabrands office in New York, NY. However, the company may offer flexible work arrangements depending on the specific needs of the role and the candidate.

Growth Opportunities:

• As a senior-level role, the Manager, Programmatic position offers opportunities for career advancement within the Addressable Activation department or other departments within IPG Mediabrands
• The company encourages internal promotions and provides training and development opportunities to support employee growth
• The Manager may also have the opportunity to lead or contribute to special projects or initiatives, further expanding their skills and experience

ASSUMPTION: The growth opportunities listed above are subject to change and may vary depending on the company's organizational structure and the candidate's performance and career goals.

🌍 Location & Work Environment

Office Type: Corporate. IPG Mediabrands' headquarters is located in New York, NY, with additional offices in other major cities worldwide.

Office Location(s): 100 W 33rd St, New York, NY 10001, US

Geographic Context:

• New York, NY is a major global hub for the advertising and marketing industries
• The city offers a wide range of cultural, entertainment, and dining options, as well as numerous networking opportunities
• New York, NY is also a major financial center, providing ample opportunities for career growth and development

Work Schedule: Full-time (40 hours per week). The Manager, Programmatic role is a full-time position, requiring the candidate to work on-site at the IPG Mediabrands office during standard business hours.

ASSUMPTION: The work environment and schedule for this role may vary depending on the specific needs of the client and the project. The Manager may be required to work additional hours or be on-call to meet client needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth phone or video interview with the hiring manager or a senior team member
• On-site or virtual interview with multiple team members
• Final interview with the department head or another senior leader
• Background check and reference check
• Job offer

Key Assessment Areas:

• Programmatic advertising expertise
• Team management and leadership skills
• Communication and interpersonal skills
• Problem-solving and analytical skills
• Cultural fit and alignment with IPG Mediabrands' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for the Manager, Programmatic role
• Include specific examples of your programmatic advertising expertise and team management experience
• Showcase your problem-solving skills and ability to work collaboratively with others
• Demonstrate your understanding of the advertising industry and IPG Mediabrands' business
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company

ATS Keywords: Programmatic advertising, team management, leadership, communication, problem-solving, advertising industry, IPG Mediabrands, client management, vendor management, data analysis, optimization, pacing, performance, reporting, audience-based solutions, growth initiatives, mentorship, coaching, collaboration, project management, account management

ASSUMPTION: The application process and interview questions may vary depending on the specific needs of the role and the company. IPG Mediabrands encourages applicants to review the job description thoroughly and to tailor their application materials accordingly.

🛠 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Excellence
• Diversity
• Accountability

Work Style:

• IPG Mediabrands values a fast-paced, dynamic work environment
• The company encourages creativity, innovation, and continuous learning
• IPG Mediabrands fosters a culture of collaboration and teamwork, with a strong emphasis on internal communication and knowledge-sharing
• The company values diversity and inclusion, promoting a respectful and supportive work environment

Self-Assessment Questions:

• How do your personal values align with IPG Mediabrands' core values?
• Describe a time when you had to manage a complex project or team, and how did you ensure its success?
• How do you approach continuous learning and staying up-to-date with industry trends and best practices?
• How do you handle feedback and criticism, and how do you use it to improve your performance?
• How do you balance multiple priorities and deadlines, and how do you ensure the quality of your work?

ASSUMPTION: The self-assessment questions listed above are intended to help candidates evaluate their fit with IPG Mediabrands' culture and work environment. The company encourages applicants to reflect on their experiences and to be honest in their responses.

⚠️ Potential Challenges

• The Manager, Programmatic role may require the candidate to manage multiple clients or projects simultaneously, which can be challenging and stressful
• The role may involve working with tight deadlines and high-pressure situations, requiring strong time management and organizational skills
• The advertising industry is subject to rapid change and innovation, which can be challenging to keep up with
• The role may require the candidate to work with diverse teams and stakeholders, which can be challenging to navigate and manage effectively
• The Manager may be required to travel for client meetings or industry events, which can be disruptive to personal and family life

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary depending on the specific needs of the role and the company. IPG Mediabrands encourages applicants to consider these challenges and to evaluate their ability to manage and overcome them.

📈 Similar Roles Comparison

• The Manager, Programmatic role is similar to other senior-level roles within the advertising industry, such as Senior Programmatic Trader, Senior Programmatic Account Manager, or Senior Programmatic Strategist
• These roles may have different job titles and responsibilities, but they all require a high level of expertise in programmatic advertising and team management
• The Manager, Programmatic role may also be compared to other senior-level roles within IPG Mediabrands, such as Senior Media Planner, Senior Media Buyer, or Senior Digital Strategist
• These roles may have different job titles and responsibilities, but they all require a strong understanding of the advertising industry and a proven track record of success in their respective fields

ASSUMPTION: The comparison points listed above are intended to help candidates understand the similarities and differences between the Manager, Programmatic role and other related roles within the advertising industry and IPG Mediabrands.

📝 Sample Projects

• Developing and implementing a comprehensive programmatic advertising strategy for a major retail client, including audience segmentation, targeting, and optimization
• Managing a team of junior programmatic traders to execute campaigns for multiple clients, ensuring optimal performance and pacing
• Collaborating with cross-functional teams to create and launch a new branded content initiative for a major consumer packaged goods client
• Conducting a thorough analysis of a client's programmatic advertising performance and providing data-driven recommendations for improvement

ASSUMPTION: The sample projects listed above are intended to provide candidates with an understanding of the types of projects they may work on as a Manager, Programmatic. The actual projects and responsibilities may vary depending on the specific needs of the client and the company.

❓ Key Questions to Ask During Interview

• Can you describe the team I will be working with and the dynamics of the department?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does IPG Mediabrands support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does IPG Mediabrands approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the most important qualities and skills for success in this role, and how do they align with my own strengths and experiences?
• How does IPG Mediabrands measure the success of its programmatic advertising campaigns, and how can I contribute to improving these metrics?

ASSUMPTION: The key questions listed above are intended to help candidates gain a deeper understanding of the Manager, Programmatic role and IPG Mediabrands' work environment. The company encourages applicants to ask thoughtful and relevant questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4685522007
• Tailor your resume and cover letter to highlight your relevant experience and skills for the Manager, Programmatic role
• Prepare for the interview by researching IPG Mediabrands and the advertising industry, and by practicing your responses to common interview questions
• Follow up with the hiring manager or HR representative after the interview to express your interest in the role and to ask any remaining questions
• If you are offered the position, carefully review the offer and negotiate any necessary terms and conditions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.