Manager - Programmatic

📌 Core Information

🔹 Job Title: Manager - Programmatic

🔹 Company: WPP Media

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days in office)

🚀 Job Overview

Key aspects of this role include:

• Developing strong relationships with regional teams
• Leading the training and growth of the local programmatic team
• Enforcing DV360 and TrueView best practices
• Ensuring high-quality work delivery
• Serving as a point of escalation for challenges

ASSUMPTION: This role requires a strong understanding of programmatic platforms and excellent communication skills to effectively manage a team and collaborate with regional counterparts.

📋 Key Responsibilities

✅ Develop strong relationships with counterparts in WPP GOC regional teams (Europe, U.S., Asia)

✅ Lead the training and growth of your local programmatic team

✅ Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery

✅ Be accountable for consistent work delivery to WPP GOC regional teams by ensuring a high quality of output

✅ Serve as point of escalation for your team and take ownership of resolving challenges

✅ Provide career development and coaching for your team, including improvement, progress, and recognition

✅ Provide support to capacity planning & resource management for the team

✅ Present strong and effective communication across all levels

ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, communication, and problem-solving skills.

🎯 Required Qualifications

Education: Not specified in the job description

Experience: 3+ years of professional experience with digital media, preferably within a media agency/trading desk

Required Skills:

• Experience in Google Marketing Platform (DV360, CM, GA360)
• Experience in top AdTech & MarTech platforms
• Experience in Client Decks, Programmatic Strategy, New Pitches, etc.
• Hands-on experience and knowledge on programmatic platforms
• Clear thought process & strategy to build on existing businesses
• Competent in all Microsoft office software
• Working experience in Agency, Trading Desks or Programmatic Tech Partners
• Actual Campaign execution experience with most of the local programmatic players as well as measurement providers
• Familiar with DSP and exchange revenue streams and be able to negotiate trading benefits

Preferred Skills: Not specified in the job description

ASSUMPTION: Given the nature of the role, candidates should have a strong background in programmatic advertising and digital media.

💰 Compensation & Benefits

Salary Range: Not specified in the job description. Industry standard for a Manager - Programmatic role in India is approximately INR 15-25 lakhs per annum.

Benefits:

• Life Insurance
• Wellness Programs
• Significant Paid Time Off
• Preferential Partner Discounts
• Employee Mental Health Awareness Day

Working Hours: 40 hours per week, with a hybrid work arrangement (4 days in office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on the candidate's experience and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: Not specified in the company description

Company Description:

• WPP Media is WPP’s global media collective, built for the AI era.
• They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

Company Specialties:

• Media Planning & Buying
• Media Strategy
• Advertising

Company Website: WPPMedia.com

ASSUMPTION: WPP Media is a large, global company with extensive resources and expertise in the advertising industry.

📊 Role Analysis

Career Level: Mid-level to Senior-level role, depending on the candidate's experience and the company's internal structure

Reporting Structure: This role reports directly to the Global Operations Centre (GOC) leadership and manages a local programmatic team

Work Arrangement: Hybrid (4 days in office) with flexibility for remote work

Growth Opportunities:

• Potential to lead larger teams or take on more strategic responsibilities as the company expands
• Opportunities to work with diverse regional teams and gain international experience
• Chance to grow within the WPP Media collective, which includes numerous agencies and specialist companies

ASSUMPTION: This role offers significant growth potential within a large, global organization.

🌍 Location & Work Environment

Office Type: Hybrid (4 days in office)

Office Location(s): Chennai, Tamil Nadu, India

Geographic Context:

• Chennai is the capital city of Tamil Nadu, located on the southeastern coast of India
• The city is known for its cultural heritage, historical landmarks, and vibrant arts scene
• Chennai has a tropical climate with high temperatures and humidity throughout the year

Work Schedule: Standard office hours with flexibility for remote work on certain days

ASSUMPTION: Chennai offers a unique blend of cultural experiences and a tropical climate, which may appeal to candidates seeking a diverse work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Final round interviews, potentially including presentations or case studies

Key Assessment Areas:

• Technical skills in programmatic advertising and relevant platforms
• Leadership and management abilities
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience with programmatic platforms and digital media
• Tailor your resume to emphasize skills and experiences related to the job description
• Prepare for behavioral interview questions that assess your leadership, communication, and problem-solving skills
• Research WPP Media and the Global Operations Centre (GOC) to demonstrate your understanding of the company and the role

ATS Keywords: Programmatic, DV360, TrueView, Google Marketing Platform, AdTech, MarTech, Digital Media, Team Leadership, Training, Communication, Resource Management, Problem Solving, Quality Assurance

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and behavioral competencies.

🛠 Cultural Fit Considerations

Company Values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

Work Style:

• Collaborative and multicultural work environment
• Focus on strong communication and effective teamwork
• Opportunities for growth and development within the company

Self-Assessment Questions:

• How do your leadership style and communication skills align with the company's values?
• How do you approach balancing the needs of team members and clients, and cultivating trust in your team?
• How do you champion growth and development, both for yourself and your team members?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, and be prepared to discuss their alignment during the interview process.

⚠️ Potential Challenges

• Managing a team remotely or across different time zones
• Keeping up with the latest trends and developments in the rapidly evolving programmatic advertising landscape
• Balancing the demands of regional teams and local team members
• Adapting to a hybrid work arrangement and maintaining productivity

ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills to overcome.

📈 Similar Roles Comparison

• This role is similar to a Programmatic Team Lead or Programmatic Manager position within a media agency or trading desk
• However, this role is unique in its focus on collaboration with regional teams and working within a global operations centre
• Career progression may differ from traditional agency roles, with opportunities to grow within the WPP Media collective

ASSUMPTION: Candidates should research similar roles and consider how this role's unique aspects align with their career goals.

📝 Sample Projects

• Developing and implementing a training program for local programmatic team members
• Collaborating with regional teams to execute a large-scale, cross-market campaign
• Optimizing campaign performance using data analysis and platform expertise

ASSUMPTION: These sample projects illustrate the hands-on, collaborative nature of the role and the opportunity to drive meaningful impact.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader organizational structure of WPP Media and the Global Operations Centre (GOC)?
• What are the key priorities for the local programmatic team in the first 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the team or the broader organization, and how can this role contribute to addressing them?
• How does the company foster a culture of innovation and continuous learning?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the company's structure and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume to highlight relevant skills and experiences, such as programmatic advertising, digital media, and team leadership
• Prepare a cover letter that explains your interest in the role and your qualifications for the position
• If applicable, prepare examples of your work or case studies that demonstrate your expertise in programmatic advertising
• Follow up with the hiring team one week after your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.