Manager Programmatic Advertising (m/w/d)

📌 Core Information

🔹 Job Title: Manager Programmatic Advertising (m/w/d)

🔹 Company: emetriq GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (1 day per week in the office)

🚀 Job Overview

Key aspects of this role include:

• End-to-end management of programmatic advertising campaigns for multiple clients
• Strategic consulting to clients and agencies to maximize campaign success
• Collaboration with internal teams to continuously develop data products
• Strong customer focus and ability to build sustainable client relationships

ASSUMPTION: This role requires a balance of operational, analytical, and strategic skills, with a strong focus on customer satisfaction.

📋 Key Responsibilities

✅ Manage programmatic advertising campaigns end-to-end, ensuring operational excellence for multiple clients

✅ Develop and implement tailored targeting strategies to maximize campaign success

✅ Steer and optimize campaigns on various ad servers and DSPs, including mobile DSPs

✅ Provide clear and persuasive presentations to internal and external stakeholders

✅ Collaborate with internal teams, including product management, business development, and developers, to continuously improve data products

ASSUMPTION: This role involves a high degree of multitasking, with a need to balance operational tasks, strategic planning, and client communication.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in programmatic video and display advertising, with a strong understanding of campaign management on common DSPs

Required Skills:

• Proven experience in programmatic video and display advertising
• Strong communication and presentation skills
• Excellent analytical skills and interest in technical aspects
• Ability to build and maintain strong client relationships
• Fluency in German (C1 level) and proficiency in English (B2 level)

Preferred Skills:

• Experience with TV advertising and planning
• Knowledge of data analysis tools and Sitetracking
• Familiarity with ad tags

ASSUMPTION: Candidates should have a solid understanding of programmatic advertising and be comfortable working with data and technology.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)

Benefits:

• Hybrid working model (1 day per week in the office)
• Flexible working hours
• Mobility support (JobRad and Deutschlandticket)
• Mental health support (OpenUp)
• Employee discounts (personalkaufpreise for Telekom products and Benefit-Card)
• Team events and activities
• Snacks and beverages

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is based on industry standards for similar roles in Hamburg, Germany.

📌 Applicant Insights

🔍 Company Context

Industry: emetriq operates in the advertising services industry, focusing on data-driven online advertising solutions.

Company Size: emetriq is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.

Founded: emetriq was founded in 2016 and has since grown to become a leading player in the programmatic advertising landscape.

Company Description:

• Emetriq combines the reach of premium publishers with intent data and hard facts from renowned data providers in the largest German data pool.
• The company offers over 100 million active profiles, 400+ segments, deterministic cross-device solutions, and data-driven retargeting.
• Emetriq serves as the exclusive programmatic and paid social media agency for the Deutsche Telekom, developing digital media plans and managing campaigns along the entire marketing funnel.

Company Specialties:

• Online marketing
• Programmatic advertising
• Retargeting
• Targeting

Company Website: www.emetriq.com

ASSUMPTION: emetriq's focus on data-driven solutions and collaboration with prominent industry players sets it apart in the competitive advertising services landscape.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for strategic input and team leadership.

Reporting Structure: The Manager Programmatic Advertising reports directly to the Head of Programmatic Advertising and works closely with internal teams, clients, and agencies.

Work Arrangement: This role follows a hybrid work arrangement, with employees working from home most of the week and attending the office once a week.

Growth Opportunities:

• Expanding expertise in programmatic advertising and related fields
• Developing leadership and management skills through team collaboration and mentoring
• Potential career progression to senior management or specialist roles within the company

ASSUMPTION: This role offers ample opportunities for professional growth, both in terms of deepening expertise and advancing to more senior positions.

🌍 Location & Work Environment

Office Type: emetriq's office is located in the vibrant city of Hamburg, offering a dynamic and collaborative work environment.

Office Location(s): Vorsetzen 35, Hamburg, 20459, DE

Geographic Context:

• Hamburg is the second-largest city in Germany, known for its rich history, cultural diversity, and thriving business scene.
• The city is home to a strong digital and tech industry, with numerous startups and established companies.
• Hamburg offers a high quality of life, with a wide range of cultural attractions, green spaces, and recreational opportunities.

Work Schedule: The hybrid work arrangement allows for a flexible balance between remote work and in-office collaboration.

ASSUMPTION: The hybrid work arrangement strikes a good balance between remote flexibility and in-office collaboration, fostering a productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Programmatic advertising expertise and experience
• Communication and presentation skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful programmatic advertising campaigns you've managed
• Demonstrate your understanding of emetriq's business model and unique selling points

ATS Keywords: Programmatic Advertising, Campaign Management, Client Management, Targeting Strategies, Ad Servers, DSPs, Communication, Analytical Skills, German (C1), English (B2)

ASSUMPTION: Emetriq's recruitment process is designed to assess both technical competencies and cultural fit, with a focus on finding the best match for the role and the company.

🛠️ Tools & Technologies

• Ad servers (e.g., Google Ad Manager, The Trade Desk, AppNexus)
• DSPs (e.g., Google Display & Video 360, The Trade Desk, Amazon Advertising Platform)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and the campaign requirements.

👔 Cultural Fit Considerations

Company Values:

• Trust
• Agility
• Self-organization
• Eigenverantwortung (self-responsibility)

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How do you approach building and maintaining strong client relationships?
• Can you provide an example of a time when you had to adapt your targeting strategy to achieve better campaign results?
• How do you balance operational tasks with strategic planning and client communication?

ASSUMPTION: emetriq values a strong work ethic, collaboration, and a data-driven approach to problem-solving, with a focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the rapidly evolving programmatic advertising landscape, necessitating continuous learning and adaptation
• Balancing the need for operational excellence with strategic and innovative thinking
• Working in a dynamic and sometimes unpredictable client services environment, requiring flexibility and adaptability

ASSUMPTION: These challenges are inherent to the role and can be overcome through strong organizational skills, continuous learning, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other programmatic advertising roles, this position places a stronger emphasis on strategic consulting and client management
• Emetriq's focus on data-driven solutions and collaboration with prominent industry players sets it apart in the competitive advertising services landscape
• Career progression opportunities may vary depending on the company size and structure, with mid-sized companies like emetriq offering more opportunities for growth and leadership

ASSUMPTION: This role offers a unique blend of operational, strategic, and client-facing responsibilities, with ample opportunities for professional growth and development.

📝 Sample Projects

• Developing and implementing a tailored targeting strategy for a major retail client to maximize campaign performance
• Managing a complex programmatic advertising campaign for a leading automotive brand, involving multiple ad servers and DSPs
• Collaborating with internal teams to optimize data products and improve campaign performance for a diverse portfolio of clients

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Manager Programmatic Advertising at emetriq.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role and the range of industries represented?
• How does emetriq support the professional development and growth of its employees in this role?
• Can you provide an example of a successful programmatic advertising campaign managed by emetriq, and what made it a success?
• How does emetriq foster a collaborative and innovative work environment, and what role does this play in campaign success?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, work environment, and performance metrics for this role at emetriq.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful programmatic advertising campaigns you've managed
• Demonstrate your understanding of emetriq's business model and unique selling points
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.