Manager, Programmatic (LA, 18047)

📌 Core Information 🔹 Job Title: Manager, Programmatic (LA, 18047) 🔹 Company: IPG Mediabrands 🔹 Location: United States 🔹 Job Type: On-site 🔹 Category: Advertising Services 🔹 Date Posted: May 21, 2025 🚀 Job Overview Key aspects of this role include: - Managing client relationships and day-to-day operations - Overseeing junior team members and campaign execution - Customizing departmental standards to fit client needs - Collaborating with internal and external stakeholders - Staying up-to-date with ad tech solutions and industry trends ASSUMPTION: This role requires a high level of client interaction and team management, with a focus on customizing processes to meet client needs. 📋 Key Responsibilities ✅ Customer/Client Management: Owns the execution and day-to-day management of a portion of a client assignment, based on specialized or technical knowledge ✅ Vendor Relationship Management: Leads the vendor strategy; has experience and industry knowledge to identify vendors for key needs. Approves vendor selections and scopes ✅ Discipline-Specific Tasks: Owns oversight of junior team members; defines optimization parameters at the campaign level, vets optimization suggestions from partners, attends internal status meetings to speak to optimizations, pacing, and performance ✅ Platform Reporting: Works with team on development of reporting dashboards; ensures clean, accurate, and actionable client reporting ✅ Solutions Innovation: Identifies and delivers new audience-based addressable solutions to drive business growth; masters growth initiatives across the company ✅ Team Management: Provides day-to-day supervision to a team including reviewing work, coaching on performance, coordinating activities, checking on quality and work progress; generally managing within one account, or multiple small accounts ✅ Problem Solving: Evaluates information and leverages experience to identify and solve on-going or complex problems ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and team leadership, with a strong focus on driving client success through innovative solutions. 🎯 Required Qualifications Education: Bachelor's degree in Marketing, Advertising, Business, or a related field Experience: - Proven track record of successfully seeking out and curating new business relationships and/or solutions; developing solutions using new or existing processes - Experience building team, providing mentorship and navigating how to manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities) - Intermediate knowledge of technology or measurement ad tech solutions, including platforms Required Skills: - Intermediate knowledge and skills in data analysis - Confident collaborating with others - Experience with Project / Account Management - Advanced communication skills; clear and succinct communication Preferred Skills: - Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze, weigh alternatives and propose solutions - Experience with managing existing business relationships, partnerships, and alliances internally and externally - Ability to assess and rank issues and tasks in order of importance for taking action - Has gained prior experience in actual situations to recognize recurring meaningful components - Applies a solid foundation to varying situations - Applies advanced knowledge and perceives deviations from the normal pattern ASSUMPTION: Candidates should have a strong background in programmatic advertising, with a proven track record in managing teams and driving client success. Experience with ad tech solutions and data analysis is crucial for this role. 💰 Compensation & Benefits Salary Range: $90,000 - $100,000 USD per year Benefits: - Medical Coverage - Dental Coverage - 401(k) Plans - Flex Spending - Life Insurance - Disability - Employee Discount Program - Employee Stock Purchase Program - Paid Family Benefits - Discretionary Time Off - Company-wide Appreciation Weeks - Wellness Days Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The total compensation package includes a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 10,001+ employees Founded: 1961 (as Interpublic Group) Company Description: - IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG) - Manages over $47 billion in marketing investment globally on behalf of its clients - Offers full-service agency networks (UM, Initiative, Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab) - Clients include many of the world’s most recognizable and iconic brands across various industry sectors - Employs over 18,000 diverse marketing communication professionals in more than 130 countries Company Specialties: - Media Planning & Buying - Automation & Programmatic - Digital Media - Branded Content - Media Barter - Online, Mobile, and Social Media Marketing - Sponsorship and Sports Marketing - ROI and Consumer Research - Hyper-Local and Multicultural Marketing - Out-Of-Home Advertising Company Website: www.ipgmediabrands.com ASSUMPTION: IPG Mediabrands is a large, global advertising agency with a diverse portfolio of clients and services. This role is part of the KINESSO division, which focuses on data-driven, technology-enabled marketing solutions. 📊 Role Analysis Career Level: Mid-level management Reporting Structure: Reports directly to the Director of Addressable Activation Work Arrangement: On-site, full-time (40 hours per week) Growth Opportunities: - Potential to advance to a Director or Senior Manager role within the department or across the organization - Opportunities to gain experience in various aspects of programmatic advertising and client management - Exposure to a wide range of clients and industries, fostering a broad skill set ASSUMPTION: This role offers significant growth potential within the organization, with opportunities to specialize in various aspects of programmatic advertising and client management. 🌍 Location & Work Environment Office Type: On-site, with a hybrid or remote work arrangement possible for the right candidate Office Location(s): 100 W 33rd St, New York, NY 10001, US; Calle de Enrique Jardiel Poncela, 6, Madrid, Community of Madrid 28016, ES Geographic Context: - United States: Large, diverse market with numerous advertising opportunities - Los Angeles: Specific market with unique cultural and economic factors influencing advertising strategies Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the right candidate) ASSUMPTION: The on-site work arrangement allows for better collaboration and communication with team members and clients. However, the company may consider a hybrid or remote work arrangement for the right candidate, depending on their skills and experience. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video call with the hiring manager 3. In-person or virtual interview with the team 4. Final interview with the Director of Addressable Activation 5. Background check and onboarding Key Assessment Areas: - Problem-solving skills and strategic thinking - Client management and communication skills - Technical knowledge of ad tech solutions and data analysis - Ability to work collaboratively and manage teams Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Showcase your understanding of programmatic advertising and data analysis in your application materials - Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and client management strategies ATS Keywords: Programmatic, Ad Tech, Data Analysis, Client Management, Team Leadership, Campaign Execution, Optimization, Pacing, Performance, Reporting, Vendor Management, Business Development, Strategic Thinking, Problem Solving, Communication, Collaboration ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the organization. Applicants should be prepared to discuss their experience with programmatic advertising, data analysis, and team management. 🛠️ Tools & Technologies - Ad tech platforms (e.g., DV360, Adwords, The Trade Desk, Roku, Vistar, Facebook, Snapchat) - Data analysis tools (e.g., Excel, Google Analytics, Tableau) - Project management software (e.g., Asana, Trello, JIRA) - Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace) ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in advertising and marketing. Candidates should have experience with these tools and be comfortable learning new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Integrity and respect for all - Collaboration and teamwork - Continuous learning and improvement - Diversity, equity, and inclusion - Accountability and results-driven approach Work Style: - Fast-paced and dynamic environment - Cross-functional team collaboration - Data-driven decision-making - Strong focus on client success and business growth - Open and inclusive culture that values diverse perspectives Self-Assessment Questions: - How do you approach defining and solving complex problems in a team environment? - Can you provide an example of a time when you successfully managed a client relationship, and how did you approach any challenges that arose? - How do you stay up-to-date with industry trends and new technologies in programmatic advertising? ASSUMPTION: IPG Mediabrands values a diverse and inclusive work environment, with a strong focus on collaboration and continuous learning. Candidates should be able to thrive in a fast-paced, dynamic environment and be comfortable working with a wide range of clients and industries. ⚠️ Potential Challenges - Managing multiple clients and campaigns simultaneously - Keeping up with the rapidly evolving ad tech landscape - Balancing the need for strategic thinking with day-to-day campaign management - Collaborating effectively with remote team members and clients - Navigating a large, matrixed organization with multiple stakeholders ASSUMPTION: This role presents unique challenges related to managing multiple clients and campaigns, staying current with ad tech trends, and navigating a large, matrixed organization. Candidates should be prepared to manage these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment. 📈 Similar Roles Comparison - Manager, Programmatic (LA, 18047) vs. Senior Programmatic Trader: - The Manager role focuses more on client management, team leadership, and strategic decision-making, while the Trader role is more focused on day-to-day campaign execution and optimization. - The Manager role requires a broader range of skills, including strong communication and team management abilities, while the Trader role emphasizes technical proficiency in ad tech platforms and data analysis. - Manager, Programmatic (LA, 18047) vs. Director, Programmatic: - The Manager role is focused on managing a team and overseeing client relationships, while the Director role involves strategic planning, budget management, and cross-functional team leadership. - The Director role requires more experience in programmatic advertising and a proven track record of driving business growth and managing large teams. ASSUMPTION: These roles differ in their focus, required skills, and level of responsibility. Candidates should consider their career goals, skills, and experience when comparing these roles and determining which one is the best fit for their career aspirations. 📝 Sample Projects - Developing and implementing a new audience-based addressable solution for a client, driving business growth and improving campaign performance - Optimizing campaign pacing and performance for multiple clients, ensuring efficient use of resources and maximizing return on investment - Managing a team to execute a large-scale, cross-channel marketing campaign, coordinating with multiple vendors and stakeholders to ensure successful delivery ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and innovation to hands-on campaign management and team leadership. ❓ Key Questions to Ask During Interview - Can you describe the team structure and reporting lines for this role? - How does the company support the professional development and growth of its employees? - What are the key priorities for this role in the first 30-60-90 days? - How does the company approach diversity, equity, and inclusion in its hiring and promotion practices? - What are the most challenging aspects of this role, and how can I best prepare to succeed in them? ASSUMPTION: These interview questions help candidates better understand the role's dynamics, the company's culture, and the expectations for success in this position. Applicants should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the organization. 📝 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://job-boards.greenhouse.io/mediabrands/jobs/4718310007 - Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your understanding of programmatic advertising, data analysis, and team management - Prepare for behavioral interview questions that focus on your problem-solving skills, team management experience, and client management strategies - Research the company and the role to demonstrate your enthusiasm and understanding of the opportunity - Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.