Manager, Programme Marketing

📌 Core Information

🔹 Job Title: Manager, Programme Marketing

🔹 Company: Nanyang Technological University Singapore

🔹 Location: NTU Main Campus, Singapore

🔹 Job Type: Full-Time

🔹 Category: Education Administration Programs

🔹 Date Posted: May 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing plans for NTU’s suite of Continuing Education and Training (CET) programmes
• Managing campaign assets and coordinating paid and organic marketing activities across digital platforms
• Tracking campaign performance and supporting info sessions, webinars, and promotional events
• Collaborating with cross-functional teams and supporting continuous improvement of marketing strategies

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving learner engagement and conversions.

📋 Key Responsibilities

✅ Develop and implement marketing plans to promote continuing education programmes, including short courses, certifications, and modular programmes

✅ Create and manage campaign assets such as brochures, emailers, social posts, and landing page content

✅ Coordinate paid and organic marketing activities across digital platforms (e.g., Google, Facebook, LinkedIn)

✅ Track and report on campaign performance using tools such as Google Analytics and HubSpot, with the aim of driving conversions

✅ Manage programme marketing calendars and support info sessions, webinars, and promotional events

✅ Collaborate with cross-functional teams (Business Development, Operations, Design, and Faculty) to ensure timely and effective campaign delivery

✅ Support the continuous improvement of marketing strategies based on learner feedback and data insights

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong focus on data-driven decision making and stakeholder management.

🎯 Required Qualifications

Education: A recognised Bachelor's degree in Marketing, Business, Communications, or related field

Experience: At least 5 years of relevant experience in marketing, preferably in education, training, or service-related industries

Required Skills:

• Experience managing digital campaigns and tools such as HubSpot, SEMrush, Google Ads, LinkedIn Campaign Manager, and other similar tools
• Strong project management skills and attention to detail
• Excellent communication and stakeholder management abilities

Preferred Skills:

• Familiarity with Singapore’s CET landscape and funding schemes
• Skills in content writing, visual storytelling, and basic design tools (e.g., Canva, Adobe)
• Experience in marketing for modular or flexible learning programmes

ASSUMPTION: Candidates should have a strong foundation in marketing principles and be comfortable working with digital marketing tools and cross-functional teams.

💰 Compensation & Benefits

Salary Range: Industry standard for a Manager, Programme Marketing role in Singapore is SGD 7,000 - 12,000 per month, based on experience and qualifications. The actual salary may vary depending on the candidate's skills and negotiation.

Benefits:

• Attractive benefits package, including medical and dental insurance, provident fund, and annual leave
• Opportunities for professional development and training
• Dynamic and inclusive work environment

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional evening and weekend work may be required to support events and campaigns.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and negotiation. Benefits are subject to change and may be confirmed during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs. NTU is a leading public university in Singapore, known for its excellence in teacher education and education research.

Company Size: 501-1,000 employees. NTU offers a dynamic and inclusive work environment with opportunities for professional growth.

Founded: 1950. NTU has a rich history and has played a pivotal role in developing Singapore’s teaching workforce.

Company Description:

• NTU is an autonomous institute of Nanyang Technological University, Singapore
• Renowned for its excellence in teacher education and education research
• Offers degree, higher degree, and professional development programmes with global perspectives and innovative pedagogies

Company Specialties:

• Education
• Teacher Education
• Sport Science and Management
• Science of Learning
• Pedagogy
• Child Development
• and Technologies

Company Website: http://www.ntu.edu.sg/nie

ASSUMPTION: NTU offers a supportive and collaborative work environment, with a strong focus on research and innovation in education.

📊 Role Analysis

Career Level: Mid-level management role, reporting directly to the Director of Marketing and Communications.

Reporting Structure: This role will manage a team of marketing executives and may have dotted-line responsibilities for other marketing-related roles within the organization.

Work Arrangement: On-site, full-time position with standard office hours and occasional evening and weekend work.

Growth Opportunities:

• Potential to advance to senior management roles within the marketing department or other functional areas
• Opportunities for professional development and training to enhance skills and knowledge
• Exposure to a diverse range of continuing education programmes and marketing channels

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing for the education sector and contribute to NTU’s mission of advancing lifelong learning.

🌍 Location & Work Environment

Office Type: Modern and well-equipped campus with state-of-the-art facilities and a supportive learning environment.

Office Location(s): NTU Main Campus, Singapore

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• NTU’s main campus is located in the western part of the island, near the Jurong Lake District
• The campus offers a range of amenities, including food and beverage outlets, sports facilities, and retail services

Work Schedule: Standard office hours, Monday to Friday, with occasional evening and weekend work to support events and campaigns.

ASSUMPTION: The NTU campus provides a vibrant and engaging work environment, with easy access to public transportation and other amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• On-site interview with the hiring manager and other team members
• Final interview with the Director of Marketing and Communications
• Reference checks and background verification

Key Assessment Areas:

• Marketing strategy and planning
• Campaign management and execution
• Data analysis and reporting
• Stakeholder management and communication
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you have managed, including metrics and outcomes
• Research NTU’s mission and values, and be prepared to discuss how your skills and experience align with the organization’s goals
• Practice common interview questions and be ready to discuss your marketing philosophy and approach to campaign management

ATS Keywords: Marketing, Programme Marketing, Campaign Management, Digital Marketing, Stakeholder Management, Education Marketing, CET, Continuing Education, Lifelong Learning

ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team’s availability. Candidates should be prepared to provide examples of their marketing experience and demonstrate their understanding of NTU’s mission and values.

🛠️ Tools & Technologies

• HubSpot
• SEMrush
• Google Ads
• LinkedIn Campaign Manager
• Canva
• Adobe
• Google Analytics

ASSUMPTION: Candidates should have experience with digital marketing tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Excellence in Education
• Innovation and Creativity
• Collaboration and Partnership
• Integrity and Professionalism
• Student-Centeredness

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and supportive team culture
• Focus on data-driven decision making and continuous improvement
• Opportunities for professional development and growth

Self-Assessment Questions:

• How do you align with NTU’s values of excellence and innovation in your approach to marketing?
• How do you approach collaboration and partnership with cross-functional teams?
• How do you stay up-to-date with industry trends and best practices in digital marketing?

ASSUMPTION: NTU values candidates who are passionate about education, committed to lifelong learning, and able to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, with tight deadlines and competing priorities
• Adapting to changes in marketing strategies and tactics, based on data insights and stakeholder feedback
• Balancing the need for creativity and innovation with the requirement for data-driven decision making and accountability
• Navigating a large and complex organization, with multiple stakeholders and competing priorities

ASSUMPTION: This role may present challenges related to time management, stakeholder communication, and adaptability to change. Candidates should be prepared to demonstrate their ability to manage multiple priorities and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles in the education sector, this position offers a unique focus on continuing education and lifelong learning
• Unlike traditional marketing roles, this position requires a strong understanding of the CET landscape and funding schemes in Singapore
• Career progression in this role may lead to senior marketing positions within NTU or other educational institutions

ASSUMPTION: This role offers a unique opportunity to gain experience in marketing for the education sector and contribute to NTU’s mission of advancing lifelong learning. Candidates should be prepared to discuss their interest in the education sector and their long-term career goals.

📝 Sample Projects

• Developing and executing a marketing campaign for a new modular programme, including creating campaign assets, coordinating digital activities, and tracking performance
• Managing a rebranding project for an existing programme, including conducting market research, developing a new brand identity, and implementing a launch campaign
• Analyzing campaign performance data and using insights to inform future marketing strategies and tactics

ASSUMPTION: Candidates should be prepared to discuss their experience with marketing campaigns, including their approach to planning, execution, and analysis.

❓ Key Questions to Ask During Interview

• How does this role support NTU’s mission of advancing lifelong learning?
• What are the key priorities for this role in the first 90 days?
• How does the marketing department collaborate with other functional areas, such as business development and operations?
• What opportunities are there for professional development and growth within the marketing department?
• How does NTU support work-life balance for its employees?

ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and their understanding of NTU’s mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you have managed, including metrics and outcomes
• Research NTU’s mission and values, and be prepared to discuss how your skills and experience align with the organization’s goals
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.