📌 Core Information
🔹 Job Title: Manager, Property Marketing
🔹 Company: JLL
🔹 Location: Dallas, TX
🔹 Job Type: On-site
🔹 Category: Real Estate
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Developing and executing property marketing strategies
- Managing project plans and marketing deliverables
- Providing art direction and creative guidance
- Collaborating with internal teams and external vendors
- Tracking results and proposing changes based on responses and metrics
ASSUMPTION: This role requires a balance of strategic thinking, project management, and creative skills. The ideal candidate will have experience in commercial real estate marketing and be comfortable managing multiple projects simultaneously.
📋 Key Responsibilities
✅ Lead development of property marketing strategies and creative process for campaign development
✅ Develop consistent messaging and deploy variations by communication medium
✅ Create, implement, and track marketing plans and budgets
✅ Develop sample materials and presentations for large pitches
✅ Present property marketing strategies, plans, and ideas internally and to clients
✅ Develop client event strategy and execute events
✅ Develop creative briefs to engage with creative team and partners
✅ Scope and oversee photography, videography, and other vendor coordination
✅ Manage multiple projects simultaneously with minimal direction
✅ Understand digital channels and appropriate strategies for engagement
✅ Develop and maintain a portfolio of best-in-class marketing deliverables
✅ Contribute to team-wide/corporate marketing initiatives
✅ Support business development efforts by attending pitches
✅ Offer support with special projects as needed and as time allows
ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s Degree preferred
Experience: 4-8 years of marketing experience, commercial real estate experience preferred
Required Skills:
- Outstanding project management and situational leadership skills
- Excellent written and verbal communication skills
- Ability to translate business needs/challenges into marketing solutions
- Positive, can-do attitude in the face of complication or adversity
- Assertive and deadline-oriented
- Commitment to details and sound sense of graphic design
- Proficient in Microsoft Suite, Adobe Suite, and InDesign
- Knowledge in Adobe Suites
- Experience working with marketing automation tools, Eloqua preferred
Preferred Skills:
- Ability to work in a team environment and juggle multiple projects simultaneously
- Creative, “big picture” thinker
- Budget management skills
- Ability to travel approx. 10-15%
ASSUMPTION: The ideal candidate will have a strong background in marketing, preferably within the commercial real estate industry. They should be comfortable working independently and managing multiple projects simultaneously.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Manager, Property Marketing role in Dallas, TX)
Benefits:
- 401(k) plan with matching company contributions
- Comprehensive Medical, Dental & Vision Care
- Paid parental leave at 100% of salary
- Paid Time Off and Company Holidays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Property Marketing role in Dallas, TX. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate Services & Consulting
Company Size: 1,001-5,000 employees (Large enterprise with global reach)
Founded: 1997 (as a merger of LaSalle Partners and Jones Lang Wootton)
Company Description:
- JLL (Jones Lang LaSalle) is a professional services and investment management firm specializing in real estate. They offer integrated services including agency leasing, property and facilities management, capital markets, and investment management.
- JLL is a publicly traded company listed on the New York Stock Exchange (NYSE: JLL).
- JLL operates in over 80 countries and has over 92,000 employees worldwide.
Company Specialties:
- Real Estate Services
- Investment Management
- Project & Development Services
- Property & Facility Management
- Capital Markets
Company Website: www.jll.com
ASSUMPTION: JLL is a large, global real estate services firm with a strong reputation in the industry. They offer a wide range of services and have a significant presence in major markets worldwide.
📊 Role Analysis
Career Level: Managerial
Reporting Structure: Reports directly to the Property Management team or a similar department within JLL
Work Arrangement: On-site, with occasional travel (approx. 10-15%)
Growth Opportunities:
- Potential to take on more responsibilities and advance to a senior-level role within the marketing department
- Opportunities to work on high-profile projects and gain exposure to various aspects of the real estate industry
- possibility to transition into other departments or specialties within JLL, such as investment management or project development
ASSUMPTION: This role offers opportunities for career growth and development within both the marketing department and the broader real estate industry. JLL's large size and global presence provide ample opportunities for advancement and exposure to diverse projects and industries.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Dallas, TX
Geographic Context:
- Dallas, TX is a major metropolitan area with a diverse economy and a strong real estate market
- The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than coastal markets
- Dallas has a humid subtropical climate, with hot summers and mild winters
Work Schedule: Full-time, 40 hours per week, with occasional overtime as needed
ASSUMPTION: The Dallas office of JLL is a professional, corporate environment with a focus on collaboration and teamwork. The city of Dallas offers a mix of urban and suburban living options, with a diverse economy and a strong real estate market.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning skills
- Project management and organizational skills
- Creative thinking and design sensibility
- Communication and presentation skills
- Industry knowledge and real estate market awareness
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've led, including results and metrics
- Research JLL and the real estate market in Dallas, TX to demonstrate your industry knowledge
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
ATS Keywords: Marketing strategy, property marketing, project management, creative direction, marketing deliverables, client events, marketing automation, Adobe Suite, InDesign
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and planning skills, project management and organizational skills, creative thinking and design sensibility, communication and presentation skills, and industry knowledge and real estate market awareness.
🛠️ Tools & Technologies
- Microsoft Suite (Word, Excel, PowerPoint)
- Adobe Suite (InDesign, Photoshop, Illustrator)
- Marketing automation tools (e.g., Eloqua)
- Property marketing technologies
- JLL MarTech stack
ASSUMPTION: The ideal candidate will be proficient in Microsoft Suite, Adobe Suite, and marketing automation tools. Familiarity with property marketing technologies and the JLL MarTech stack is a plus.
👔 Cultural Fit Considerations
Company Values:
- Put clients first
- Think like an entrepreneur
- Act with integrity
- Be a good neighbor
- Inspire endlessly
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to change
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do you align with JLL's value of 'putting clients first' in your approach to property marketing?
- Describe a time when you had to adapt your marketing strategy due to changing circumstances. How did you handle this, and what was the outcome?
- How do you ensure that your marketing materials and campaigns reflect JLL's brand and values while also highlighting the unique selling points of the properties you represent?
ASSUMPTION: JLL values a collaborative, results-driven work environment where employees are committed to delivering excellence and inspiring endlessly. The ideal candidate will be adaptable, open to change, and committed to continuous learning and professional development.
⚠️ Potential Challenges
- Managing multiple projects simultaneously with tight deadlines
- Balancing creative direction with client and team feedback
- Keeping up with industry trends and best practices in real estate marketing
- Occasional travel requirements
- Working in a large, global organization with a complex hierarchy and decision-making processes
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple projects simultaneously with tight deadlines. They should also be adaptable and comfortable working in a large, global organization with a complex hierarchy and decision-making processes.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Director role within the real estate industry, but with a focus on property-specific marketing strategies and deliverables
- Compared to other marketing roles, this position requires a strong understanding of the real estate market and the ability to translate business needs into effective marketing solutions
- Career path comparison: This role can lead to senior-level positions within the marketing department or transitions into other departments or specialties within JLL, such as investment management or project development
ASSUMPTION: While this role shares similarities with other marketing roles, it requires a unique combination of strategic thinking, project management, and creative skills specific to the real estate industry.
📝 Sample Projects
- Developing a comprehensive marketing strategy and plan for a new office tower in downtown Dallas, including branding, positioning, messaging, and tactical execution
- Creating a targeted email marketing campaign to generate leads for a suburban office park with available suites
- Managing a client event for the grand opening of a newly renovated retail property, including vendor coordination and on-site logistics
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic, tactical, and creative aspects of the Manager, Property Marketing role.
❓ Key Questions to Ask During Interview
- Can you describe the team dynamics and how this role fits into the broader marketing department and the company as a whole?
- What are the most significant challenges facing the real estate market in Dallas, TX, and how does this role contribute to addressing them?
- How does JLL support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does JLL balance the need for standardization in marketing materials and campaigns with the need for tailored, property-specific marketing strategies?
ASSUMPTION: These interview questions are designed to gain insight into the team dynamics, company culture, and the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, with a focus on property-specific marketing strategies and deliverables
- Prepare examples of marketing campaigns or projects you've led, including results and metrics, to demonstrate your strategic thinking, project management, and creative skills
- Research JLL and the real estate market in Dallas, TX to demonstrate your industry knowledge and understanding of the company's values and culture
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture, and follow up with the hiring manager after the interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
