Manager, Public Relations

📌 Core Information

🔹 Job Title: Manager, Public Relations

🔹 Company: Breakaway

🔹 Location: Los Angeles, California, United States (Remote)

🔹 Job Type: Full-time, Hybrid (3 office days per week)

🔹 Category: Entertainment

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Developing and managing comprehensive PR strategies and media campaigns for events, artists, executives, and brand initiatives.
• Crafting compelling press releases and promotional content to align with organizational goals.
• Building and maintaining strong relationships with music journalists, editors, and media outlets to secure high-profile coverage.
• Collaborating with internal teams to define positioning, purpose, and vision for both live and label business units.
• Monitoring campaign performance and communicating key initiatives, results, and updates to the executive team.

ASSUMPTION: This role requires a strategic and creative individual who can thrive in a fast-paced, high-energy environment and collaborate seamlessly with multidisciplinary teams.

📋 Key Responsibilities

✅ Develop and oversee comprehensive national and regional PR strategies and media campaigns for events, artists, executives, and brand initiatives across various outlets.

✅ Craft compelling press releases, media kits, and promotional content that aligns with organizational goals.

✅ Support crisis communication planning and execution to safeguard brand reputation.

✅ Collaborate with internal teams to define positioning, purpose, and vision for both live and label business units.

✅ Build and maintain strong relationships with music journalists, editors, venues, and media outlets to secure high-profile event, artist, and executive media coverage, interviews, editorial placements, and speaking opportunities.

✅ Coordinate and cover press events and appearances to maximize brand media exposure.

✅ Monitor the performance of PR campaigns using tools like media monitoring software and analytics platforms, ultimately communicating key initiatives, results, and updates to the executive team.

✅ Compile detailed reports highlighting campaign impact, media coverage, and ROI.

ASSUMPTION: This role requires strong communication, writing, editing, and storytelling skills, as well as the ability to work extended hours, including nights, weekends, and holidays.

🎯 Required Qualifications

Education: Bachelor's degree in Public Relations, Communications, Journalism, or a related field.

Experience: Minimum of 5+ years of experience in public relations or communications, ideally in the music or entertainment industry.

Required Skills:

• Exceptional communication, writing, editing, and storytelling skills.
• Strong relationships with music industry media and local press.
• Proficiency in media monitoring tools (e.g., Meltwater, Muck Rack, etc.) and analytics platforms.
• Knowledge of digital marketing, social media trends, and audience engagement strategies.
• Strong organizational skills and attention to detail.
• Adaptability and dependability in a fast-paced work environment.
• Strong computer skills, including all Microsoft Office software programs and high proficiency with Adobe Creative Suite.

Preferred Skills:

• Experience working with artists, executives, or brands in the music industry.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in the music or entertainment industry and a strong network of industry contacts will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Manager, Public Relations role in Los Angeles)

Benefits:

• Comprehensive medical, dental, and vision insurance
• 401K plan with employer matching
• Paid vacation plans
• Select festival attendance
• Growth opportunities

Working Hours: Full-time (40 hours per week), with flexible work arrangements (WFH on Mondays and Fridays, in-office on Tuesdays, Wednesdays, and Thursdays)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Manager, Public Relations role in Los Angeles. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers. Breakaway is a premiere entertainment and music festival multimedia company, with the largest independent touring music festival in North America.

Company Size: 2-10 employees. As a smaller company, Breakaway offers a more intimate work environment with closer collaboration among team members.

Founded: Breakaway Group was founded in 2015 and has since grown to become a leading player in the music festival industry.

Company Description:

• Breakaway Group is a premiere entertainment and music festival multimedia company.
• The company has the largest independent touring music festival in North America, spanning 12 cities over 9 months.
• Breakaway focuses on underserved markets, bringing a premium 2-day EDM/Pop festival experience with an always-changing lineup of top artists to where consumers live, work, and play.

Company Specialties:

• Music festival production
• Artist management
• Record label operations
• Brand partnerships

Company Website: http://www.teambreakaway.com

ASSUMPTION: Breakaway's focus on underserved markets and commitment to bringing high-quality music festival experiences to consumers sets it apart in the industry.

📊 Role Analysis

Career Level: Mid-level. This role reports directly to the Vice President of Marketing and oversees the day-to-day activities of the PR team.

Reporting Structure: This role reports directly to the Vice President of Marketing and oversees the day-to-day activities of the PR team.

Work Arrangement: Hybrid. This role requires working from the office on Tuesdays, Wednesdays, and Thursdays, with the option to work remotely on Mondays and Fridays.

Growth Opportunities:

• As Breakaway continues to grow, there may be opportunities for the right candidate to take on more responsibilities and advance their career within the company.
• The company's focus on fostering a collaborative and inclusive work environment provides ample opportunities for professional development and growth.

ASSUMPTION: Breakaway's commitment to growth and development makes it an attractive option for candidates looking to advance their careers in the music industry.

🌍 Location & Work Environment

Office Type: Hybrid. Breakaway's office is located in Los Angeles, California, with the option to work remotely on certain days.

Office Location(s): Los Angeles, California

Geographic Context:

• Los Angeles is the second-largest city in the United States and is known for its vibrant music and entertainment industry.
• The city offers a diverse range of cultural attractions, including museums, theaters, and music venues.
• Los Angeles has a Mediterranean climate, with mild winters and hot summers.

Work Schedule: Full-time (40 hours per week), with flexible work arrangements (WFH on Mondays and Fridays, in-office on Tuesdays, Wednesdays, and Thursdays)

ASSUMPTION: Breakaway's hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while also having the opportunity to collaborate and connect with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the Vice President of Marketing
• Final interview with the CEO or another senior team member
• Background check and offer

Key Assessment Areas:

• Communication skills and ability to craft compelling narratives
• Understanding of the music industry and its unique media landscape
• Strategic thinking and ability to develop and execute PR campaigns
• Adaptability and ability to thrive in a fast-paced, high-energy environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your understanding of the music industry and Breakaway's unique position within it.
• Demonstrate your ability to think strategically and develop creative PR campaigns.

ATS Keywords: Public Relations, Media Relations, Crisis Communication, Storytelling, Communication Skills, Strategic Thinking, Media Monitoring, Digital Marketing, Social Media Trends, Organizational Skills, Attention to Detail, Adaptability, Dependability, Computer Skills, Adobe Creative Suite

ASSUMPTION: Breakaway's interview process is designed to assess candidates' communication skills, strategic thinking, and understanding of the music industry, as well as their ability to thrive in a fast-paced, high-energy environment.

🛠️ Tools & Technologies

• Media monitoring tools (e.g., Meltwater, Muck Rack, etc.)
• Analytics platforms
• Microsoft Office Suite
• Adobe Creative Suite

ASSUMPTION: Proficiency in media monitoring tools and analytics platforms is essential for this role, as is a strong working knowledge of Microsoft Office Suite and Adobe Creative Suite.

👔 Cultural Fit Considerations

Company Values:

• Passion for music and entertainment
• Collaboration and teamwork
• Innovation and creativity
• Accountability and reliability

Work Style:

• Fast-paced and high-energy
• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and accountable

Self-Assessment Questions:

• Do you have a deep passion for music and entertainment, and a strong understanding of the music industry and its unique media landscape?
• Are you a strategic thinker with strong communication skills and the ability to develop and execute creative PR campaigns?
• Can you thrive in a fast-paced, high-energy environment and collaborate seamlessly with multidisciplinary teams?

ASSUMPTION: Breakaway values candidates who are passionate about music and entertainment, collaborative and innovative, and adaptable and accountable in a fast-paced work environment.

⚠️ Potential Challenges

• The fast-paced and high-energy work environment may be challenging for candidates who prefer a more structured or slower-paced work environment.
• The role may require working extended hours, including nights, weekends, and holidays, to support events and artist appearances.
• The music industry is highly competitive, and candidates may face challenges securing high-profile media coverage and placements.
• The role may require travel to support events and artist appearances.

ASSUMPTION: Breakaway's fast-paced and high-energy work environment, as well as the competitive nature of the music industry, may present challenges for some candidates. However, the company's commitment to fostering a collaborative and inclusive work environment helps to mitigate these challenges.

📈 Similar Roles Comparison

• This role is similar to a Public Relations Manager or Director role in the music or entertainment industry, but with a focus on the unique media landscape and opportunities within the music festival space.
• Breakaway's focus on underserved markets and commitment to bringing high-quality music festival experiences to consumers sets it apart from other music festival producers and entertainment companies.
• This role offers the opportunity to work with a wide range of artists, executives, and brands within the music industry, providing ample opportunities for professional growth and development.

ASSUMPTION: Breakaway's unique position within the music festival industry and commitment to bringing high-quality experiences to consumers make this role an attractive option for candidates looking to advance their careers in the music industry.

📝 Sample Projects

• Developing and executing a comprehensive PR campaign for a Breakaway Music Festival event, including securing high-profile media coverage, interviews, and speaking opportunities for artists and executives.
• Managing a crisis communication situation for a Breakaway-signed artist, including crafting and distributing press releases, coordinating with internal teams, and monitoring media coverage.
• Collaborating with internal teams to define the positioning, purpose, and vision for a new Breakaway-signed artist, including developing and distributing press materials, securing media coverage, and coordinating promotional activities.

ASSUMPTION: Breakaway's focus on bringing high-quality music festival experiences to consumers, as well as its commitment to fostering a collaborative and inclusive work environment, provides ample opportunities for candidates to take on challenging and rewarding projects.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role, and how it may vary depending on the needs of the business?
• How does Breakaway support the professional development and growth of its employees?
• Can you describe the company's culture and values, and how they are reflected in the day-to-day work environment?
• What opportunities are there for growth and advancement within the company, and how does Breakaway support its employees in pursuing these opportunities?
• How does Breakaway approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life balance?

ASSUMPTION: Breakaway values candidates who are curious and engaged, and who take a proactive approach to their professional development and growth. Asking thoughtful and insightful questions during the interview process demonstrates these qualities and helps to set candidates apart.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio or examples of your previous PR campaigns and their outcomes.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.