📌 Core Information
🔹 Job Title: Manager, Public Relations
🔹 Company: Primrose School Franchising Company
🔹 Location: Atlanta, GA, USA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Education Administration Programs
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with flexible work from home options
🚀 Job Overview
Key aspects of this role include:
- Developing and leading earned media strategies to enhance brand visibility and reputation
- Collaborating with the Director of External Communications and agency partners to create PR programs that drive enrollment and increase brand awareness
- Overseeing PR amplification plans to ensure consistent messaging across earned, owned, and internal channels
- Managing company awards strategy and execution to position Primrose as an industry-leading brand
- Conducting research on media trends, coverage, awards, and more to inform strategic decision-making
ASSUMPTION: This role requires a balance of strategic PR skills and tactical execution, with a focus on earned media strategies and creative, earned-centric ideas.
📋 Key Responsibilities
✅ Develop and lead earned media strategies aligned with company objectives, including local PR programs and influencer campaigns, overseeing implementation and reporting
✅ Manage PR amplification plans to ensure the right messages are elevated to appropriate audiences across earned, owned, and internal channels
✅ Develop and update internal PR resources and training materials
✅ Oversee company awards strategy and execution to position Primrose as an industry-leading brand
✅ Conduct research on media trends, coverage, awards, and more to inform strategic decision-making
✅ Manage coverage tracking, measurement, and reporting with support from PR agency and third-party programs
✅ Lend subject matter expertise to other business segments
✅ Assist Director of External Communications in writing press releases, creating media materials, and developing thought leadership content
✅ Monitor and analyze effectiveness of PR campaigns and communicate insights to management
ASSUMPTION: This role involves a mix of strategic planning, creative thinking, and tactical execution, with a focus on earned media strategies and measurement.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, public relations, or journalism
Experience: 5+ years of experience executing large-scale media relations strategies and programs
Required Skills:
- Proven track record in developing and executing successful PR strategies
- Strong written and verbal communication skills
- Ability to manage multiple projects and meet deadlines
- Experience with media databases and measurement tools
- Familiarity with the education industry, a plus
Preferred Skills:
- PR agency experience
- Experience with a franchise-brand, a plus
ASSUMPTION: While not explicitly stated, experience in the education industry or with franchise brands may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Manager, Public Relations role in Atlanta, GA, the estimated salary range is $75,000 - $100,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- 401(k) with company matching up to 3.5% and company-provided life insurance
- 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
- Full-time team members are eligible for health, dental, and vision insurance
- Employee Assistance Program
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexible work from home options available.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Primrose School Franchising Company operates in the Education Administration Programs industry, focusing on early education and care for children and families.
Company Size: Primrose School Franchising Company has 10,001+ employees, making it a large organization with extensive resources and growth opportunities.
Founded: Primrose School Franchising Company was founded in 1982 and has since grown to become a national franchise company with over 500 schools nationwide.
Company Description:
- Primrose Schools® is a national franchise company that provides high-quality early education and care to children and families across America.
- Each school is independently owned and operated by dedicated Franchise Owners who partner with parents to help children build a strong foundation for future learning and life.
- Primrose Schools is committed to providing a safe, nurturing, and engaging learning environment for children, with a focus on balanced learning and national Cognia® accreditation.
Company Specialties:
- Child Care
- Daycare
- Pre-K
- Kindergarten
- Preschool
- Infant Care
- Early Childhood Development
- Early Childhood Education
- Franchising
- School Development
- Real Estate Development
- Education Management
- and Investment Opportunities
Company Website: https://www.primroseschools.com
ASSUMPTION: Primrose School Franchising Company's extensive experience and resources in the early education industry make it an attractive employer for candidates seeking a stable and growth-oriented work environment.
📊 Role Analysis
Career Level: This role is a mid-level management position, reporting directly to the Director of External Communications.
Reporting Structure: The Manager, Public Relations will report directly to the Director of External Communications and collaborate with various internal teams and external agency partners.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work. The specific work arrangement may vary depending on the needs of the business and the candidate's preferences.
Growth Opportunities:
- Potential advancement to a Director or Vice President of Public Relations role within the company
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure
- Access to professional development resources and training opportunities to enhance skills and knowledge
ASSUMPTION: As a mid-level management role within a large organization, this position offers numerous growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Primrose School Franchising Company's headquarters is located in a corporate office setting in Atlanta, GA.
Office Location(s): 3200 Windy Hill Rd SE, Atlanta, Georgia 30339, US
Geographic Context:
- Atlanta, GA, is a major metropolitan area with a diverse population and a thriving job market
- The office is located in the Cobb County area, offering easy access to nearby amenities and attractions
- The region experiences a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule for this role is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexible work from home options available.
ASSUMPTION: The work environment at Primrose School Franchising Company's headquarters is professional and collaborative, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess qualifications and cultural fit
- In-person or virtual interview with the hiring manager and/or other team members
- Presentation or case study assignment to demonstrate problem-solving skills and strategic thinking
- Final interview with the Director of External Communications or another senior leader
Key Assessment Areas:
- Strategic thinking and planning skills
- Communication and presentation skills
- Creativity and innovation
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the early education industry and Primrose Schools' mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
ATS Keywords: Public Relations, Media Relations, Communications, Press Releases, Influencer Programs, Reporting, Strategic Planning, Creative Thinking, Research, Measurement, Training, Collaboration, Thought Leadership, Award Nominations, Campaign Analysis, Brand Awareness
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Media databases (e.g., Cision, Muck Rack)
- Measurement tools (e.g., Meltwater, Critical Mention)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the needs of the business.
👔 Cultural Fit Considerations
Company Values:
- Passion for children
- Integrity
- Innovation
- Quality
- Growth
- Collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving measurable outcomes
- Adaptable and able to work in a fast-paced, dynamic environment
Self-Assessment Questions:
- Do you have a genuine passion for working with children and families in an educational setting?
- Are you able to maintain a high level of integrity and professionalism in all aspects of your work?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with others to achieve common goals?
- Are you adaptable and able to work effectively in a fast-paced, dynamic environment?
ASSUMPTION: Primrose School Franchising Company values candidates who are passionate about education, committed to maintaining high standards of integrity, and able to work collaboratively in a dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including internal teams, external agency partners, and media outlets
- Adapting to a fast-paced, dynamic work environment
- Balancing strategic planning with tactical execution
ASSUMPTION: This role may present challenges related to managing multiple projects and stakeholders, as well as balancing strategic planning with tactical execution in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other Public Relations Manager roles, this position may offer more opportunities for growth and exposure within a large organization
- Experience in the education industry or with franchise brands may be beneficial but not required for this role
- This role may offer more focus on earned media strategies and measurement compared to other Public Relations Manager positions
ASSUMPTION: While this role shares similarities with other Public Relations Manager positions, it may offer unique opportunities for growth and exposure within a large organization and a focus on earned media strategies and measurement.
📝 Sample Projects
- Developing and executing a successful local PR campaign to promote a new Primrose School opening
- Managing a company-wide awards strategy to position Primrose as an industry-leading brand in early education
- Conducting research on media trends and coverage to inform strategic decision-making and enhance brand visibility
ASSUMPTION: These sample projects are designed to highlight the strategic thinking, creativity, and tactical execution required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the External Communications department?
- How does Primrose School Franchising Company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Primrose School Franchising Company measure the success of its Public Relations efforts, and how will my performance be evaluated?
- What are the most rewarding aspects of working in this role, according to current or former team members?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture, as well as assess the potential for growth and success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://primrose-school-corporate.careerplug.com/jobs/3048509/apps/new
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, demonstrating your understanding of the early education industry and Primrose Schools' mission and values
- Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work collaboratively
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to present or complete a case study assignment to demonstrate your problem-solving skills and strategic thinking
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
