Manager-Public Relations

📌 Core Information

🔹 Job Title: Manager - Public Relations

🔹 Company: Louisiana Society for the Prevention of Cruelty to Animals (LASPCA)

🔹 Location: New Orleans, Louisiana

🔹 Job Type: On-site, Full-Time

🔹 Category: Nonprofit, Public Relations

🔹 Date Posted: May 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing and executing public relations strategies to enhance the LASPCA's reputation and engage with supporters.
• Creating communication strategies to promote the LASPCA's programs, services, and acquire new clients, donors, and volunteers.
• Managing media relations, including developing relationships with media outlets and influencers, pitching stories, and providing complete story packages.
• Developing and maintaining the LASPCA's brand narrative, vocabulary, and voice/tone to ensure consistency across all internal and external communications.
• Serving as the Public Information Officer during emergency events and managing public relations issues.

ASSUMPTION: This role requires a strong understanding of public relations, media relations, and digital communications, with a passion for animal welfare and commitment to the organization's mission.

📋 Key Responsibilities

✅ Public Relations: Create and execute communication strategies, lead internal communication strategies, and collect, write, and share stories for various channels.

✅ Media Relations: Develop and maintain relationships with media outlets, pitch stories, manage press conferences, and write and edit content for different media sources.

✅ Branding: Create brand narrative, vocabulary, and voice/tone, stay up-to-date on technology and industry news, and develop cohesive and impactful messaging for events and donor touchpoints.

✅ Crisis Communications: Conduct social listening, manage public relations issues, and develop and execute crisis and disaster communication plans.

✅ Customer Experience: Manage team responses to inquiries, provide team members with key talking points, and implement strategies to increase impact and metrics.

✅ Reporting and Analysis: Monitor media coverage and public perception, track the effectiveness of PR campaigns, and adjust strategies as needed.

ASSUMPTION: The ideal candidate will have experience in public relations, media relations, or communications, preferably in the nonprofit or animal welfare sector, and be passionate about animal welfare.

🎯 Required Qualifications

Education: Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.

Experience: Minimum of 3-5 years of experience in public relations, media relations, or communications, preferably in the nonprofit or animal welfare sector.

Required Skills:

• Excellent written and verbal communication skills.
• Strong media relations skills, including experience pitching stories and working with journalists.
• Proficiency in social media platforms and digital marketing tools.
• Experience with fundraising campaigns, donor communications, and event promotion.
• Ability to track and analyze PR performance using tools like Google Analytics or social media insights.
• Strong organizational skills and ability to manage multiple projects simultaneously.
• Passion for animal welfare and commitment to the organization’s mission.

Preferred Skills:

• Experience with graphic design and content creation tools (Canva, Adobe Suite).
• Knowledge of crisis communication and reputation management strategies.

ASSUMPTION: The required skills and qualifications listed above are essential for success in this role, and the preferred qualifications would be an added bonus.

💰 Compensation & Benefits

Salary Range: $55,000 - $70,000 based on experience.

Benefits:

• Health Insurance
• Life Insurance
• 401K match
• PTO and paid holidays
• Qualification and assistance for Public Service Loan Forgiveness

Working Hours: 40 hours per week, with events or meetings on weekends and evenings as required.

ASSUMPTION: The salary range provided is based on the organization's standard compensation structure for this role and experience level. Benefits are subject to change and may vary based on the organization's policies.

📌 Applicant Insights

🔍 Company Context

Industry: Nonprofit, Animal Welfare

Company Size: 51-200 employees

Founded: 1888

Company Description:

• The Louisiana SPCA is the oldest animal welfare organization in the state, impacting more than 73,000 animals every year.
• The organization provides sheltering, adoption, spay/neuter services, veterinary services, volunteer opportunities, humane education, animal control for the City of New Orleans, and disaster response.
• The LASPCA is an advocate for all animals in New Orleans and plays a crucial role in the city's animal welfare landscape.

Company Specialties:

• Sheltering and adoption
• Spay/neuter services
• Veterinary services
• Volunteer opportunities
• Humane education
• Animal control for the City of New Orleans
• Disaster response

Company Website: http://www.louisianaspca.org

ASSUMPTION: The Louisiana SPCA is a well-established nonprofit organization with a strong commitment to animal welfare and a significant impact on the community.

📊 Role Analysis

Career Level: Mid-level, with potential for growth and leadership opportunities within the organization.

Reporting Structure: The PR Manager reports directly to the Vice President of Marketing and Communications and oversees any PR team members or interns.

Work Arrangement: On-site, with events or meetings on weekends and evenings as required.

Growth Opportunities:

• Potential to grow into a leadership role within the Marketing and Communications department.
• Opportunities to expand skills in digital marketing, crisis communication, and event planning.
• Possibility to work on high-impact campaigns and initiatives that raise the organization's profile and drive change in animal welfare.

ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the animal welfare sector.

🌍 Location & Work Environment

Office Type: The LASPCA has two campuses in the New Orleans metropolitan area, with the main campus located in New Orleans East.

Office Location(s): 1700 Mardi Gras Blvd, New Orleans, Louisiana 70114, US and 455 F Edward Hebert Blvd, Belle Chasse, Louisiana 70037, US

Geographic Context:

• New Orleans is known for its vibrant culture, diverse communities, and unique history.
• The city experiences a subtropical climate, with hot, humid summers and mild winters.
• New Orleans is home to numerous festivals, parades, and events throughout the year, which may impact work schedules.

Work Schedule: The role operates primarily in an office setting, with exposure to loud noise, chemicals used for cleaning, nut products used for animal treats, and animals who may bite or scratch. Travel between multiple campuses and locations across south Louisiana for events is required.

ASSUMPTION: The work environment may vary depending on the specific campus and the nature of the events or campaigns the PR Manager is working on.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and other department members
• Final interview with the Vice President of Marketing and Communications
• Background check and reference checks

Key Assessment Areas:

• Communication skills and storytelling ability
• Media relations experience and understanding of the local media landscape
• Crisis communication skills and ability to think critically under pressure
• Alignment with the organization's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your public relations, media relations, and digital communications experience.
• Include specific examples of successful PR campaigns, media placements, and crisis communication strategies you've implemented in previous roles.
• Demonstrate your passion for animal welfare and commitment to the LASPCA's mission in your application materials.

ATS Keywords: Public Relations, Media Relations, Digital Communications, Fundraising Campaigns, Crisis Communication, Branding, Storytelling, Animal Welfare, Nonprofit

ASSUMPTION: The application process may vary depending on the organization's current hiring needs and the number of applicants. Applicants should be prepared to provide specific examples of their work and demonstrate their fit with the organization's mission and values.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, X/Twitter, LinkedIn)
• Digital marketing tools (email marketing platforms, SEO tools, analytics tools)
• Graphic design and content creation tools (Canva, Adobe Suite)
• Crisis communication software and tools (if applicable)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the organization's current technology stack and the PR Manager's areas of focus.

👔 Cultural Fit Considerations

Company Values:

• Compassion for people and pets
• Adaptability and creativity in problem-solving
• Inclusivity and humbly confident team members

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with the ability to manage multiple projects simultaneously
• Passionate about animal welfare and committed to the organization's mission

Self-Assessment Questions:

• How do you align with the LASPCA's core values, and how have you demonstrated these values in previous roles?
• How comfortable are you working in a fast-paced, dynamic environment, and how have you managed multiple projects simultaneously in the past?
• How do you approach crisis communication, and can you provide an example of a time when you successfully managed a crisis situation?

ASSUMPTION: The ideal candidate will be a strong cultural fit with the LASPCA, demonstrating a passion for animal welfare and aligning with the organization's core values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and updates
• Dealing with sensitive or emotional situations related to animal welfare
• Managing public relations issues and crises effectively
• Balancing the needs of various stakeholders, including the organization, its supporters, and the animals it serves

ASSUMPTION: The PR Manager must be adaptable, resilient, and able to manage multiple priorities effectively to succeed in this role.

📈 Similar Roles Comparison

• This role is unique to the LASPCA and may differ from other public relations roles in the nonprofit sector, as it requires a strong understanding of animal welfare and the local community.
• Compared to other public relations roles, this position may have a more significant impact on the organization's mission and the lives of animals in the community.
• Career paths in animal welfare public relations may vary depending on the organization's size, mission, and resources. This role offers opportunities for growth and leadership within the LASPCA and the animal welfare sector.

ASSUMPTION: This role is unique to the LASPCA and may differ from other public relations roles in the nonprofit sector, requiring a strong understanding of animal welfare and the local community.

📝 Sample Projects

• Developing and executing a comprehensive public relations campaign to raise awareness of the LASPCA's adoption events and increase attendance.
• Managing media relations for a high-profile animal rescue or disaster response effort, ensuring accurate and timely information is provided to the public.
• Creating and implementing a crisis communication plan to address a potential animal welfare crisis or natural disaster in the region.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the PR Manager may work on, but the specific projects and campaigns will vary depending on the organization's needs and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the LASPCA's current public relations strategies, and how does this role fit into the organization's overall communications plan?
• How does the LASPCA engage with the local community, and what opportunities are there for the PR Manager to build and strengthen these relationships?
• What are the most significant public relations challenges facing the LASPCA, and how has the organization addressed them in the past?
• How does the LASPCA support the professional development and growth of its team members, and what opportunities are there for the PR Manager to grow within the organization?
• What is the LASPCA's approach to crisis communication, and how does the PR Manager play a role in ensuring the organization is prepared to respond to potential crises?

ASSUMPTION: These key questions are designed to help applicants better understand the role, the organization, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your public relations, media relations, and digital communications experience, as well as your passion for animal welfare and commitment to the LASPCA's mission.
• Prepare examples of successful PR campaigns, media placements, and crisis communication strategies you've implemented in previous roles.
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.